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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


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    Coursera

    Noise, Vibration & Harshness (NVH) Testing

    Skills you'll gain: Vibrations, Test Engineering, Product Testing, Performance Testing, Human Factors, Engineering Analysis, Digital Signal Processing, Laboratory Testing, Scientific Visualization, Data Integration, Root Cause Analysis

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Analyze AI to Amplify Brand Success

    Skills you'll gain: Performance Measurement, Brand Awareness, Digital Marketing, Strategic Marketing, Marketing Planning, Marketing Strategies, Marketing Analytics, AI Personalization, Campaign Management, Strategic Partnership, Competitive Intelligence, Brand Management, Customer Insights, AI Enablement, Promotions and Campaigns, Competitive Analysis, ChatGPT, Goal Setting

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Boost Engagement: Optimize AI Content Performance

    Skills you'll gain: Content Performance Analysis, Social Media Marketing, Content Development and Management, Content Creation, Web Analytics, Social Media Management, Content Strategy, AI Personalization, Web Analytics and SEO, Market Analysis, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

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    Simplilearn

    Introduction to Meta Business Suite Training

    Skills you'll gain: Social Media Management, Instagram, Facebook, Social Media, Advertising, Digital Advertising, Social Media Marketing, Performance Analysis, Customer Communications Management, Content Management Systems, E-Commerce, Collaboration, Content Creation, Data-Driven Decision-Making, Customer Service, Content Marketing, Team Management, Drive Engagement, Sales

    Beginner · Course · 1 - 4 Weeks

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    IBM

    Excel Basics for Data Analysis

    Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Data Analysis, Data Import/Export, Spreadsheet Software, Data Wrangling, Data Quality, Pivot Tables And Charts, Google Sheets, Data Manipulation, Data Science, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
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    11K reviews

    Beginner · Course · 1 - 3 Months

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    Logical Operations

    Microsoft Publisher for Office 365/2021

    Skills you'll gain: Microsoft Office, Microsoft 365, Layout Design, Digital Publishing, Proofreading, Graphic Design, Content Management, Editing, Content Creation, Graphic and Visual Design Software, Productivity Software, Data Sharing, Writing and Editing, Design, Typography, Multimedia, File Management, Marketing

    Mixed · Course · 1 - 3 Months

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    LearnKartS

    Multi-Platform Digital Ads Mastery: 11 Platforms

    Skills you'll gain: Campaign Management, Google Ads, LinkedIn, Facebook, Bidding, Target Audience, Keyword Research, Performance marketing, Advertising Campaigns, Social Media Campaigns, Pay Per Click Advertising, Pinterest, Search Engine Marketing, Social Media, Paid media, Online Advertising, Lead Generation, TikTok, Advertising, Digital Advertising

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Automate AI Lead Nurturing & CLV Analysis

    Skills you'll gain: Email Automation, Marketing Automation, Marketing Strategies, Customer Analysis, Marketing Analytics, Lead Generation, Data-Driven Decision-Making, Customer Insights, Marketing, Data Storytelling, Strategic Marketing, Business Analytics, Business Metrics, AI Personalization, Data Analysis, Analytics, Advanced Analytics, Financial Forecasting, Automation, Revenue Forecasting

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    GA Goal Tracking & Setup

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, Data Validation, System Testing

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Interpret Analytics: Boost Engagement & Optimize Content

    Skills you'll gain: Content Performance Analysis, Web Analytics, Multimedia, Web Content, Drive Engagement, Content Marketing, Content Strategy, Content Development and Management, Analytics, Customer experience improvement, Search Engine Optimization, Performance Analysis, Data Analysis, Information Architecture, Process Improvement and Optimization, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

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    University of California, Davis

    Advanced Content and Social Tactics to Optimize SEO

    Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building

    4.6
    Rating, 4.6 out of 5 stars
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    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

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    Board Infinity

    Mastering Brand Awareness: Fundamentals to Advanced

    Skills you'll gain: Target Audience, Marketing Psychology, Digital Media Strategy, Target Market, Paid media, Marketing Analytics, Social Media Campaigns, Persona Development, Marketing, Google Analytics, Social Media, Storytelling, Content Strategy

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Noise, Vibration & Harshness (NVH) Testing: Coursera
  • Analyze AI to Amplify Brand Success: Coursera
  • Boost Engagement: Optimize AI Content Performance: Coursera
  • Introduction to Meta Business Suite Training: Simplilearn
  • Excel Basics for Data Analysis: IBM
  • Microsoft Publisher for Office 365/2021: Logical Operations
  • Multi-Platform Digital Ads Mastery: 11 Platforms: LearnKartS
  • Automate AI Lead Nurturing & CLV Analysis: Coursera
  • GA Goal Tracking & Setup: Coursera
  • Interpret Analytics: Boost Engagement & Optimize Content: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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