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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Creating Infographics with GenAI for Marketing

    Skills you'll gain: Infographics, Data Visualization, Target Audience, AI powered creativity, Data Storytelling, Process Flow Diagrams, Design Elements And Principles, Technical Communication, Content Creation, Communication, ChatGPT

    ★ 4.5 (24) · Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Python for Finance: Investment Fundamentals & Data Analytics

    Skills you'll gain: Portfolio Risk, Portfolio Management, Risk Modeling, Financial Data, Risk Analysis, Investment Management, Return On Investment, Time Series Analysis and Forecasting, Financial Modeling, Investments, Object Oriented Programming (OOP), Statistical Analysis, General Finance, Correlation Analysis, Simulations, Regression Analysis, Financial Forecasting, Simulation and Simulation Software, Jupyter, Python Programming

    ★ 4.5 (12) · Intermediate · Course · 3 - 6 Months

  • I

    IE Business School

    Marketing Management Essentials: Product and Branding

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Marketing, Product Strategy, Product Management, Trend Analysis, Market Analysis, Competitive Analysis, Brand Management, Branding, Strategic Marketing, Marketing Strategies

    ★ 4.5 (10) · Beginner · Course · 1 - 4 Weeks

  • U

    University of North Texas

    Foundations of Marketing Practice for Non-Majors

    Skills you'll gain: Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Marketing Strategy and Techniques, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Global Marketing, Business, Target Market, Competitive Analysis, Decision Making

    ★ 4.5 (17) · Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Designing Engaging Dashboards for Healthcare Analytics

    Skills you'll gain: Data Storytelling, Dashboard, Data Visualization, Dashboard Creation, Data Presentation, Interactive Data Visualization, Infographics, Data Literacy, Tableau Software, Data Visualization Software, Presentations, Storytelling, Data Analysis, Health Informatics, Stakeholder Communications

    Mixed · Course · 1 - 4 Weeks

  • N

    Nestlé

    Nestlé's Introduction to Marketing - with Abigail Laursen

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Market Opportunities, Marketing, Product Development, Brand Marketing, Product Marketing, Brand Management, Data-Driven Marketing, Market Analysis, Competitive Analysis, Strategic Marketing, Marketing Planning, Diversity Marketing, Marketing Communications, Branding, Media Strategy, Consumer Behaviour, Marketing Strategy and Techniques

    ★ 4.4 (12) · Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Apply SQL Server Database Management & Analytics

    Skills you'll gain: Microsoft SQL Servers, SQL, Relational Databases, Database Management, Database Design, Transact-SQL, Database Development, Database Management Systems, Server Administration, Query Languages, Databases, Database Administration, Database Software, Database Architecture and Administration, Data-Driven Decision-Making, Data Sharing, Data Manipulation, Data Processing, Scripting Languages, System Requirements

    Beginner · Specialization · 3 - 6 Months

  • P

    Packt

    Google Analytics 4: Smart Rules for Beginners and Analysts

    Skills you'll gain: Google Analytics, Analytical Skills, Web Analytics, Marketing Analytics, Data-Driven Decision-Making, Analytics, Data Analysis, Event Monitoring, Data Collection, Verification And Validation, Software Installation

    Beginner · Course · 3 - 6 Months

  • A

    Alfaisal University | KLD

    بناء خطة التسويق |Building a Marketing Plan ‎

    Skills you'll gain: Marketing Planning, Strategic Marketing, Business Planning, Marketing Strategies, Marketing Effectiveness, Marketing, Marketing Management, Business Marketing

    ★ 4.4 (21) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Modern Data Analytics with Python, Excel & Generative AI

    Skills you'll gain: Business Intelligence, Excel Macros, Pandas (Python Package), Prompt Engineering, Forecasting, Data Storytelling, Time Series Analysis and Forecasting, Regression Analysis, Data Quality, Responsible AI, ChatGPT, Microsoft Excel, Data Analysis, Report Writing, Interactive Data Visualization, Data Modeling, Generative AI, Data Visualization, Exploratory Data Analysis, Statistical Analysis

    ★ 4.4 (479) · Intermediate · Specialization · 3 - 6 Months

  • N

    Northeastern University

    Foundations for Data Analytics Part 1

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Structures, Time Series Analysis and Forecasting, Unsupervised Learning, Data Analysis, Data Manipulation, Machine Learning Algorithms, Computational Thinking, Descriptive Statistics, Data Processing, Data Preprocessing, Data Cleansing, Programming Principles, Data Visualization, Python Programming, Algorithms, Model Evaluation

    Beginner · Course · 1 - 3 Months

  • A

    Alex Genadinik

    YouTube Marketing 2026: YouTube SEO & Algorithms

    Skills you'll gain: Video Production, Search Engine Optimization, Keyword Research, Product Promotion, Web Analytics and SEO, Social Media Content, Social Media Marketing, Content Optimization, Marketing Strategies, Strategic Partnership, Live Streaming, Social Media Strategy, Driving engagement, Promotional Strategies, Content Strategy, Online Advertising, Paid media, Performance marketing, Digital Advertising, Content Creation

    Mixed · Course · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Creating Infographics with GenAI for Marketing: Coursera
  • Python for Finance: Investment Fundamentals & Data Analytics: Packt
  • Marketing Management Essentials: Product and Branding: IE Business School
  • Foundations of Marketing Practice for Non-Majors: University of North Texas
  • Designing Engaging Dashboards for Healthcare Analytics: Northeastern University
  • Nestlé's Introduction to Marketing - with Abigail Laursen: Nestlé
  • Apply SQL Server Database Management & Analytics: EDUCBA
  • Google Analytics 4: Smart Rules for Beginners and Analysts: Packt
  • بناء خطة التسويق |Building a Marketing Plan ‎: Alfaisal University | KLD
  • Modern Data Analytics with Python, Excel & Generative AI: Coursera

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Social Media Marketing (9)
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