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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • D

    Digital Marketing Institute

    An Introduction to Digital Marketing and Digital Strategy

    Skills you'll gain: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Campaign Management, Digital Marketing, Digital Transformation, Marketing Planning, Customer Engagement, Marketing Effectiveness, MarTech, Marketing Strategy and Techniques, Strategic Marketing, Digital Advertising, Integrated Marketing Communications, Marketing Channel, Digital Marketing Tools, Strategic Thinking, Social Media Management

    ★ 4.5 (8) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    AI Business School

    Practical AI and prompting for marketing professionals

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Personalized Campaigns, AI Personalization, Generative AI, Project Design, Artificial Intelligence, AI literacy, AI Integrations, Brainstorming, Ideation, Content Creation

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Marketing with Zapier & ChatGPT: Automated Content Calendars

    Skills you'll gain: Marketing Automation, Application Programming Interface (API), Digital Media Strategy, Content Scheduling, Content Development and Management, Google Sheets, Calendar Management, ChatGPT, Digital Marketing Tools, Content Creation, AI Integrations, Prompt Engineering, Automation, Content Strategy, Brand Management, Branding, Project Management

    ★ 3.5 (6) · Intermediate · Guided Project · Less Than 2 Hours

  • S

    SkillsBooster Academy

    Email Marketing: Boost Sales with High-Converting Campaigns

    Skills you'll gain: Email Marketing, Lead Generation, Email Automation, Customer Relationship Management (CRM) Software, Performance Metric, Sales Pipelines, Digital Marketing, Copywriting, Customer Support, Customer Engagement, Data Pipelines, Compliance Management, Revenue Cycle Management, Generative AI, Design and Product, Product Design, Law, Regulation, and Compliance, Artificial Intelligence, Design Elements And Principles, Statistics

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Analyze and Create Your AI Marketing Plan

    Skills you'll gain: Marketing Budgets, Marketing Planning, Marketing Strategies, Campaign Planning, Data-Driven Marketing, Marketing Effectiveness, Budgeting, Customer Analysis, Journey Mapping, AI Enablement, Customer Insights, Goal Setting, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    SEO and Content Optimization for Digital Marketing

    Skills you'll gain: Content Optimization, Social Media Content, Search Engine Optimization, Digital Content, Marketing Design, Web Analytics and SEO, Graphic Design, Content Strategy, Social Media, Style Guides, Content Marketing, Marketing Materials, Journey Mapping, Branding, Brand Management, Brand Strategy, Auditing, Sales Process

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • M

    Madecraft

    A Beginner's Guide to Unlocking Content Marketing

    Skills you'll gain: Content Marketing, Content Strategy, Content Development and Management, Marketing Strategies, Competitive Analysis, Marketing Planning, Content Performance Analysis, Target Audience, Content Creation, Marketing, Content Optimization, Brand Marketing, Brand Strategy, Content Scheduling, Branding, Marketing Analytics, Key Performance Indicators (KPIs), Brand Management, Journey Mapping, Web Analytics and SEO

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    STARWEAVER

    Grow with AI: Your AI-driven Growth Marketing strategy

    Skills you'll gain: AI Personalization, Personalized Campaigns, Marketing Strategies, Email Marketing, Data-Driven Marketing, Growth Strategies, Marketing Automation, MarTech, Marketing Effectiveness, Strategic Marketing, AI Enablement, Marketing Analytics, Email Automation, Driving engagement, Market Intelligence, Data Ethics, Customer Engagement, Lead Generation, Customer experience improvement, Customer Insights

    ★ 4.6 (102) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    B2B and Territory Sales Strategies and Techniques

    Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Market Analysis, Sales Process, Market Intelligence, Closing (Sales), Customer Relationship Management (CRM) Software, Competitive Intelligence, Customer Relationship Management, Negotiation

    ★ 4.5 (130) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Universidades Anáhuac

    Marketing Digital: Desde SEO hasta Analítica de Datos

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Digital Marketing Campaigns, Marketing Strategies, Email Marketing, Web Analytics and SEO, Marketing Strategy and Techniques, Digital Analysis, Online Advertising, Social Media Marketing, Keyword Research, Data-Driven Marketing, Digital Transformation, Content Performance Analysis, Social Media Strategy, Strategic Marketing, Customer Analysis, Marketing Communications, Customer Insights

    ★ 4.4 (27) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Alex Genadinik

    2026 Amazon Ecommerce Marketing And Sales: SEO & Ads

    Skills you'll gain: Selling Techniques, Product Promotion, Sales Strategy, Search Engine Optimization, Content Optimization, Social Media Marketing, Pay Per Click Advertising, Advertising Campaigns, Online Advertising, Advertising, Product Marketing, Social Media Content, Keyword Research, Paid media, Web Analytics and SEO, E-Commerce, Search Engine Marketing, Digital Advertising, Promotional Strategies, Competitive Analysis

    Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • A

    Alex Genadinik

    2026 Instagram Marketing: Viral Algorithms Plus Ads

    Skills you'll gain: Instagram, Social Media Content, Social Media Management, Facebook, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Marketing Automation, Content Creation, Paid media, Advertising Campaigns, Digital Advertising, Advertising, Content Strategy, Drive Engagement, Target Audience, Subcontracting, Customer Engagement

    Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…626364…479

In summary, here are 10 of our most popular product marketing courses

  • An Introduction to Digital Marketing and Digital Strategy: Digital Marketing Institute
  • Practical AI and prompting for marketing professionals: AI Business School
  • Marketing with Zapier & ChatGPT: Automated Content Calendars: Coursera
  • Email Marketing: Boost Sales with High-Converting Campaigns: SkillsBooster Academy
  • Analyze and Create Your AI Marketing Plan: Coursera
  • SEO and Content Optimization for Digital Marketing: Coursera
  • A Beginner's Guide to Unlocking Content Marketing: Madecraft
  • Grow with AI: Your AI-driven Growth Marketing strategy: STARWEAVER
  • B2B and Territory Sales Strategies and Techniques: Coursera
  • Marketing Digital: Desde SEO hasta Analítica de Datos: Universidades Anáhuac

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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