• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Management

Marketing Management Courses

Marketing management courses can help you learn strategic planning, market analysis, brand development, and customer relationship management. You can build skills in digital marketing tactics, campaign management, and data analytics to measure campaign effectiveness. Many courses introduce tools like Google Analytics, CRM software, and social media platforms, showing how these resources can enhance your marketing strategies and improve engagement with target audiences.

Popular Marketing Management Courses and Certifications


  • J

    John Wiley & Sons

    Achieving Excellence in Fundraising

    Skills you'll gain: Fundraising, Fundraising and Crowdsourcing, Philanthropy, Budget Management, Advocacy, Grant Writing, Budgeting, Prospecting and Qualification, Strategic Marketing, Brand Marketing, Campaign Planning, Grant Applications, Campaign Management, Promotions and Campaigns, Digital Marketing, Social Impact, Marketing Strategies, Proposal Development, Strategic Partnership, Crisis Management

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Practical Neuromarketing Research

    Skills you'll gain: Institutional Review Board (IRB), Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Experimentation, Informed Consent, Market Research, Marketing, Analysis, Data Analysis

    ★ 4.6 (7) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    IIMA - IIM Ahmedabad

    Transforming Life and Organizations in the Digital Age

    Skills you'll gain: Digital Transformation, Innovation, Business Transformation, Organizational Strategy, Artificial Intelligence, Organizational Development, digital literacy, AI literacy, Behavioral Economics, Computational Thinking, Decision Making, Empathy & Emotional Intelligence

    ★ 4.9 (42) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    SkillUp

    Generative AI: Advancing Systems Analysis & Architecture

    Skills you'll gain: Process Modeling, Business Process Modeling, Business Workflow Analysis, Systems Analysis, Workflow Management, Stakeholder Communications, Generative AI, AI Workflows, Process Optimization, Miro AI, Process Mapping, Consulting, Business Analysis Tools, Process Flow Diagrams, Requirements Elicitation, AI Integrations, Systems Architecture, Solution Architecture, Software Architecture, Systems Thinking

    ★ 4.8 (18) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    SkillUp

    React Native: Developing Android and iOS Apps

    Skills you'll gain: React Native, Mobile Development, iOS Development, Apple iOS, Android Development, Mobile Development Tools, UI Components, Cross Platform Development, React Redux, Application Development, React.js, Application Frameworks, Development Environment, Debugging, Context Management, Software Development, Data Persistence, Command-Line Interface, Data Validation

    ★ 4.9 (22) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • H

    Harvard Business Review

    Boost Your Business Skills

    Skills you'll gain: Business Planning, Operating Budget, Budget Management, Business Strategy, Resource Allocation, Budgeting, Marketing Operations, Project Planning, Organizational Strategy, Marketing Strategies, Capital Budgeting, Variance Analysis, Competitive Analysis, Financial Planning, Goal Setting, Finance

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Clase interactivas y dinámicas en Classroom

    Skills you'll gain: Google Workspace, Learning Management Systems, Virtual Environment, Education Software and Technology, Content Management

    ★ 4.9 (163) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    Amazon Web Services

    DevOps and AI on AWS: CI/CD for Generative AI Applications

    Skills you'll gain: Infrastructure as Code (IaC), Amazon CloudWatch, CI/CD, AWS CloudFormation, Application Deployment, Continuous Deployment, Cloud Deployment, Amazon Web Services, Continuous Integration, Model Deployment, IT Automation, DevOps, Cloud Management, Generative AI, Cloud Applications, System Monitoring, Application Performance Management, Automation, Site Reliability Engineering

    ★ 4.5 (14) · Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Analytical Solutions to Common Healthcare Problems

    Skills you'll gain: Data Dictionary, Health Informatics, Extract, Transform, Load, Data Synthesis, Analytical Skills, Fraud detection, Data Integration, Data Analysis, Clinical Data Management, Clinical Informatics, Data Wrangling, Data Transformation, Data Processing, Risk Analysis, Data Quality, Classification Algorithms

    ★ 4.4 (36) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Simplilearn

    Strategies for Paid Campaigns

    Skills you'll gain: Digital Marketing Campaigns, Conversion Funnel Analysis, Meta Ads Manager, Google Analytics, Marketing Budgets, Performance marketing, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Data-Driven Marketing, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Bidding, Budgeting, Facebook

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    Logical Operations

    Microsoft Project 2019–2024/365: Part 1

    Skills you'll gain: Microsoft Project, Resource Management, Project Management Software, Resource Allocation, Project Schedules, Project Planning, Resource Planning, Project Design, Project Scoping, Microsoft 365, Milestones (Project Management), Project Management, Work Breakdown Structure, Project Coordination, Process Optimization, Project Estimation, Timelines, Scheduling, Productivity Software, User Interface (UI)

    Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Advancing Women in Tech

    Building Products at Global Scale

    Skills you'll gain: Software Architecture, Systems Architecture, Systems Design, Technical Management, Software Design, API Design, System Design and Implementation, Technical Product Management, Cross-Functional Team Leadership, Engineering Management, Program Management, Microservices, Product Management, Cross-Functional Collaboration, Solution Architecture, Leadership and Management, Application Programming Interface (API), Amazon Web Services, Management Reporting

    ★ 4.6 (19) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…645646647…834

In summary, here are 10 of our most popular marketing management courses

  • Achieving Excellence in Fundraising: John Wiley & Sons
  • Practical Neuromarketing Research: Johns Hopkins University
  • Transforming Life and Organizations in the Digital Age: IIMA - IIM Ahmedabad
  • Generative AI: Advancing Systems Analysis & Architecture: SkillUp
  • React Native: Developing Android and iOS Apps: SkillUp
  • Boost Your Business Skills: Harvard Business Review
  • Clase interactivas y dinámicas en Classroom: Coursera
  • DevOps and AI on AWS: CI/CD for Generative AI Applications: Amazon Web Services
  • Analytical Solutions to Common Healthcare Problems: University of California, Davis
  • Strategies for Paid Campaigns: Simplilearn

Skills you can learn in Entrepreneurship

Innovation (38)
Modeling (25)
Business Model (18)
Plan (16)
Investment (15)
Market (economics) (15)
Product (12)
Planning (11)
Social Entrepreneurship (10)
Strategic Management (10)
Business Plan (9)
Business Strategy (6)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok