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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Optimize Persona-Based Content for Marketing Success

    Skills you'll gain: Content Performance Analysis, Persona Development, Content Marketing, Driving engagement, Content Scheduling, Customer Insights, Target Audience, Content Strategy, Content Optimization, Data-Driven Marketing, Customer Analysis, Persona (User Experience), Social Media Content, Data Storytelling, Performance Analysis, Marketing Analytics, Social Media Analytics, Marketing, Scheduling, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • K

    Kennesaw State University

    How Technology Will Shape Marketing with Jagdish Sheth

    Skills you'll gain: Digital Advertising, Online Advertising, Marketing, MarTech, Market Dynamics, Advertising, Marketing Channel, Marketing Communications, Sales, Social Media, Digital Transformation, Product Marketing, Digital Marketing, Promotions and Campaigns, Real Time Data, Consultative Selling, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Apply Marketing Analytics for Data-Driven Decisions

    Skills you'll gain: Data-Driven Marketing, Resource Allocation, Customer Insights, Target Market, Customer Relationship Management, Customer Engagement, Analytical Skills, Target Audience, Statistical Modeling, Analysis, Estimation

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    STARWEAVER

    Gen AI Sales Forecasting and Marketing Analysis

    Skills you'll gain: Decision Intelligence, Data-Driven Decision-Making, ChatGPT, AI Integrations, Analysis, Forecasting, Predictive Modeling, Process Optimization, Automation, Visualization (Computer Graphics)

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Building and Pitching Marketing Campaigns in Tech Industries

    Skills you'll gain: Marketing Operations, Sales Presentation, Business Marketing, Customer experience strategy (CX), Operations Management, MarTech, Marketing, Marketing Management, Marketing Automation, Strategic Marketing, Marketing Planning, Media Planning, Marketing Strategy and Techniques, Customer experience improvement, Marketing Strategies, Customer Relationship Management, Sales Presentations, Branding, Supply Chain, Forecasting

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Marketing Automation with AI and HubSpot: Plan to Execution

    Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prospecting and Qualification, Prompt Engineering, Email Automation, ChatGPT, Dashboard, MarTech, Marketing Analytics, Customer Relationship Management (CRM) Software, AI Integrations

    ★ 4.8 (12) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Créer du contenu marketing pour LinkedIn avec Visme

    Skills you'll gain: Graphic Design, Marketing Design, LinkedIn, Marketing Materials, Promotional Materials, Product Promotion, Content Creation, Social Media Content, User Accounts, Data Visualization, Account Management, Digital Content, Professional Development, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • S

    Simplilearn

    Generative AI Course for Marketing, Sales, and Campaigns

    Skills you'll gain: Responsible AI, Lead Generation, Personalized Campaigns, Data Ethics, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Business Marketing, Marketing Automation, Cross Selling, Demand Generation, Prospecting and Qualification, Sales Prospecting, Ethical Standards And Conduct, Data-Driven Marketing, Sales Development, MarTech, Email Marketing

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • B

    Board Infinity

    AI for E-Commerce: No-Code Tools for Sales & Marketing

    Skills you'll gain: Fraud detection, Google Gemini, Decision Intelligence, Demand Planning, Personalized Campaigns, Customer experience improvement, User Feedback, Customer Insights, Gemini, Text Mining, E-Commerce, AI Personalization, AI Enablement, Email Automation, Customer Demand Planning, Customer Analysis, AI powered creativity, Retail Store Operations, AI literacy, Design Software

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • B

    Board Infinity

    Email Marketing: Build and Optimize High-Converting Campaign

    Skills you'll gain: Email Marketing, Dashboard, Campaign Management, Driving engagement, Direct Marketing, Performance Reporting, Cross-Channel Marketing, Copywriting, Campaign Planning, Content Performance Analysis, Marketing Planning, Marketing Effectiveness, Digital Marketing Campaigns, Email Automation, Performance Metric, Key Performance Indicators (KPIs), Data-Driven Marketing, A/B Testing, Business Priorities, Marketing Psychology

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • B

    Board Infinity

    Google Analytics Hacks: Boost Your Marketing Performance

    Skills you'll gain: Data-Driven Marketing, Conversion Funnel Analysis, Digital Analysis, Campaign Management, Journey Mapping, Customer Insights, Advanced Analytics, Data Literacy

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Alex Genadinik

    2026 Mobile App Marketing With ASO, And Monetization

    Skills you'll gain: Keyword Research, Business Planning, Business Modeling, iOS Development, Business Strategy, Entrepreneurship, Strategic Marketing, Promotional Strategies, Marketing Strategies, Growth Strategies, Earned Media, Search Engine Optimization, Revenue Management, Go To Market Strategy, Product Promotion, Competitive Analysis, Advertising

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
1…656667…479

In summary, here are 10 of our most popular product marketing courses

  • Optimize Persona-Based Content for Marketing Success: Coursera
  • How Technology Will Shape Marketing with Jagdish Sheth: Kennesaw State University
  • Apply Marketing Analytics for Data-Driven Decisions: EDUCBA
  • Gen AI Sales Forecasting and Marketing Analysis: STARWEAVER
  • Building and Pitching Marketing Campaigns in Tech Industries: University of Colorado Boulder
  • Marketing Automation with AI and HubSpot: Plan to Execution: Coursera
  • Créer du contenu marketing pour LinkedIn avec Visme: Coursera
  • Generative AI Course for Marketing, Sales, and Campaigns: Simplilearn
  • AI for E-Commerce: No-Code Tools for Sales & Marketing: Board Infinity
  • Email Marketing: Build and Optimize High-Converting Campaign: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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