Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Search Engine Optimization, Content Optimization, Generative AI, Web Analytics and SEO, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Ethical Standards And Conduct, Data Strategy
★ 4.6 (32) · Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer experience improvement, Customer Engagement, Customer Relationship Building, Customer Service, Customer Advocacy, Consumer Behaviour, User Feedback, Marketing Strategies, Service Improvement, Marketing Strategy and Techniques
★ 4.6 (83) · Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Growth Strategies, Business Strategy, Marketing Planning, Marketing, Leadership and Management, Strategic Decision-Making, Brand Strategy, Global Marketing, Governance, Organizational Structure, Fundraising
★ 4.7 (153) · Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Media Relations, Organizational Strategy, Marketing Management, Business Planning, Marketing, Business Management, Administration, Financial Management, Public Relations, Governance, Organizational Structure, Strategic Marketing, Finance, Economics
★ 4.8 (275) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Data-Driven Marketing, Drive Engagement, Driving engagement, Content Development and Management, Marketing Budgets, Paid media, Digital Media Strategy, Professional Networking, Branding, Brand Strategy, Brand Awareness, Persistence, Budget Management, Promotions and Campaigns, Creative Design, Visual Storytelling, Digital Marketing, Social Media Strategy, Media Strategy, Customer Analysis
★ 4.6 (22) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Keyword Research, Content Performance Analysis, Search Engine Optimization, AI Personalization, Campaign Planning, Scheduling, Search Engine Marketing, Web Analytics, Generative Engine Optimization (GEO), Email Automation, Strategic Marketing, Customer Analysis, Campaign Management, Digital Marketing, Content Strategy, Generative AI Agents, Market Intelligence, Performance Analysis, Marketing Design, Strategic Partnership
Beginner · Professional Certificate · 3 - 6 Months

University of California, Davis
Skills you'll gain: Copywriting, Social Media Marketing, Content Marketing, Content Optimization, Writing and Editing, Selling Techniques, Driving engagement, Branding, Email Marketing, Marketing, Advertising Campaigns, Search Engine Optimization
★ 4.7 (6) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Facebook, Content Marketing, LinkedIn, Marketing Materials, Digital Marketing, Graphic Design
★ 4.1 (43) · Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Seaborn, Data Storytelling, Data Visualization, Data Presentation, Data Integration, A/B Testing, Data Import/Export, Statistical Hypothesis Testing, Text Mining, Data-Driven Decision-Making, Git (Version Control System), Matplotlib, Pandas (Python Package), Version Control, GitHub, Social Media Analytics, Statistical Analysis, Exploratory Data Analysis, Jupyter, NumPy
★ 4.3 (90) · Beginner · Specialization · 1 - 3 Months

University of Washington
Skills you'll gain: Social Media Analytics, Text Mining, Unstructured Data, Quantitative Research, Data Visualization, Statistical Analysis, Analysis, Data Presentation, Data Analysis, Statistical Methods, Data Mining, Analytics, Statistical Programming, Correlation Analysis, R (Software), Application Programming Interface (API), R Programming, Regression Analysis, Data Collection, Python Programming
★ 4.1 (298) · Intermediate · Course · 1 - 4 Weeks

Copenhagen Business School
Skills you'll gain: Consumer Behaviour, Marketing Psychology, Market Research, Magnetic Resonance Imaging, Marketing, Sensory Systems Analysis, Neurology, Science and Research, Experimentation, Marketing Strategy and Techniques, Research Methodologies, Research Design, Data Collection, Analysis, Anatomy, Decision Making, Electrophysiology, Psychology
★ 4.7 (200) · Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Microsoft Copilot, Microsoft 365, Personalized Campaigns, Sales Enablement, Marketing Automation, Marketing Operations, Customer experience improvement, Generative AI, Business Process Automation, Data-Driven Marketing, Campaign Management, AI Security, Sales Process, Sales Strategy, Customer Service, Business Metrics, AI Personalization, Customer Support, AI Integrations, Critical Thinking
★ 4.5 (41) · Beginner · Course · 1 - 4 Weeks