Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Digital Marketing Institute
Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Social Media Campaigns, Marketing, Social Media Content, Target Audience, Content Creation, Marketing Strategies, Advertising Campaigns, Digital Content, Digital Advertising, Web Analytics
Beginner · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Data Processing, Data Visualization, Interactive Data Visualization, Data Cleansing, Data Collection, Data Visualization Software, Python Programming, Exploratory Data Analysis, Algorithms, Data Analysis, Web Scraping
Beginner · Course · 1 - 3 Months
University of California, Davis
Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Social Media Strategy, Brand Marketing, Digital Media Strategy, Writing, Marketing Analytics, Search Engine Optimization, Business-To-Consumer, B2B Sales, Auditing
Intermediate · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: AWS Identity and Access Management (IAM), Identity and Access Management, Cloud Security, Amazon Web Services, Cloud Management, Cyber Governance, Security Controls, Amazon CloudWatch, Data Governance, Governance, Governance Risk Management and Compliance, Compliance Management, Multi-Tenant Cloud Environments, Continuous Monitoring, Risk Control, Account Management, Threat Detection, Automation, Configuration Management, Budget Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), HTML and CSS, Web Development, Web Applications, Web Design and Development, Web Design, Front-End Web Development
Beginner · Guided Project · Less Than 2 Hours

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Productivity, OpenAI, Creative Problem-Solving, Generative AI, AI Personalization, Data Synthesis, Image Analysis, Data Capture, Artificial Intelligence, Innovation, Brainstorming, Large Language Modeling, Data Analysis, Organizational Skills, Education Software and Technology, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Exploratory Data Analysis, Data Ethics, ChatGPT, Feature Engineering, Predictive Modeling, AI Product Strategy, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Data Science, Data Synthesis, Data Analysis, Deep Learning, Data Visualization Software, Image Quality, Machine Learning, Natural Language Processing
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: React.js, ChatGPT, Application Deployment, JavaScript Frameworks, Front-End Web Development, Application Programming Interface (API), Debugging, User Interface (UI), User Interface and User Experience (UI/UX) Design, Data Storage Technologies
Intermediate · Course · 1 - 3 Months

Khalifa University
Skills you'll gain: Feature Engineering, Responsible AI, Strategic Decision-Making, Data-Driven Decision-Making, Data Ethics, Business Intelligence, Business Analytics, Natural Language Processing, LLM Application, Large Language Modeling, Artificial Intelligence, Predictive Analytics, Advanced Analytics, Data Governance, Predictive Modeling, Systems Integration, Business Strategy, Business Ethics, Workflow Management, Applied Machine Learning
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Microsoft Word, Microsoft 365, Collaborative Software, Microsoft Office, Productivity Software, Document Management, Technical Documentation, Microsoft Windows, Writing, Editing, Computer Literacy, Web Content Accessibility Guidelines
Beginner · Course · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Generative AI, Content Strategy, Semantic Web, Workforce Development, Digital Marketing, Content Creation, Artificial Intelligence, Vocabulary, Digital Content, Social Media
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: User Experience Design, Responsive Web Design, Human Centered Design, Design, Artificial Intelligence, Design Research, Design Thinking, Usability Testing, User Research, Prototyping
Beginner · Course · 1 - 4 Weeks