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Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.


Popular Customer Analytics Courses and Certifications


  • Status: Preview
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    C

    Coursera

    GenAI for Call Centers: AI-Driven Customer Success

    Skills you'll gain: AI Personalization, Customer Insights, ChatGPT, Generative AI, Prompt Engineering, Customer experience improvement, Customer Engagement, LLM Application, Customer Service, Workflow Management, Self Service Technologies, Operational Efficiency, Artificial Intelligence, Automation, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Analytics in Theory

    Skills you'll gain: Marketing Analytics, Web Analytics, Marketing Effectiveness, Digital Marketing, Marketing Strategies, Analytics, Marketing, Consumer Behaviour, Data Analysis, Data Visualization Software, Data Collection, Data Visualization, Regulatory Compliance

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
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    4.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Meaningful Marketing Insights

    Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Microsoft Excel, Customer Insights, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Analysis, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
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    289 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Coursera

    Enhancing Customer Insights with Generative AI

    Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Market Research, Market Analysis, Marketing Analytics, Data Analysis, Data-Driven Decision-Making, Data Visualization Software, Consumer Behaviour, Predictive Analytics, Business Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Customer Data Analytics for Marketers

    Skills you'll gain: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling

    4.9
    Rating, 4.9 out of 5 stars
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    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Predictive Modeling and Analytics

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Exploratory Data Analysis, Data Visualization, Business Analytics, Data Analysis, Statistical Modeling, Data-Driven Decision-Making, Regression Analysis, Microsoft Excel, Machine Learning Methods, Decision Tree Learning, Data Cleansing, Artificial Neural Networks

    3.6
    Rating, 3.6 out of 5 stars
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    604 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Machine Learning with PySpark: Customer Churn Analysis

    Skills you'll gain: Feature Engineering, Exploratory Data Analysis, PySpark, Application Deployment, Data Analysis, Apache Spark, Predictive Modeling, Data Processing, Machine Learning Methods, Customer Analysis, Decision Tree Learning, Data Cleansing, Machine Learning, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    25 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Customer Insights: Quantitative Techniques

    Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions

    3.7
    Rating, 3.7 out of 5 stars
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    32 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Analytics in Practice

    Skills you'll gain: Data Storytelling, Marketing Analytics, Case Studies, Web Analytics, Analytics, Data Visualization Software, Business Analytics, Trend Analysis, Digital Marketing, Data Analysis, Marketing, MarTech, Consumer Behaviour, Data Collection, Information Privacy

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
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    3.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Analysis and Interpretation of Data

    Skills you'll gain: Analytics, Data Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Marketing Analytics, Data Quality, Statistical Methods, Data Cleansing, Digital Marketing, Exploratory Data Analysis, Market Research, Return On Investment

    4.6
    Rating, 4.6 out of 5 stars
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    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Advanced Business Analytics Capstone

    Skills you'll gain: Data Presentation, Data Storytelling, Data Cleansing, Predictive Analytics, Predictive Modeling, Business Analytics, Analytics, Financial Analysis, Advanced Analytics, Data Analysis, Technical Communication, Investment Management, Feature Engineering, Data Processing, Data Manipulation, Portfolio Management, Data Quality, Data Transformation, Statistical Modeling, Regression Analysis

    4.3
    Rating, 4.3 out of 5 stars
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    89 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    O

    O.P. Jindal Global University

    Predictive Analytics and Forecasting

    Skills you'll gain: Predictive Analytics, Business Analytics, Data Mining, Forecasting, Demand Planning, Statistical Methods, Data-Driven Decision-Making, Customer Analysis, Regression Analysis, Data Analysis, Data Processing, Data Cleansing, Classification And Regression Tree (CART), Statistical Analysis, Dimensionality Reduction, Business Communication, Unsupervised Learning, Market Analysis, Machine Learning Algorithms

    Build toward a degree

    Mixed · Course · 3 - 6 Months

Searches related to customer analytics

customer data analytics for marketers
customer data, analytics, and segmentation
marketing analytics: know your customers
genai for customer analytics and insights with june
ai for customer experience with chatbots and analytics
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building custom regional reports with google analytics
create a custom marketing analytics dashboard in data studio
1…789…372

In summary, here are 10 of our most popular customer analytics courses

  • GenAI for Call Centers: AI-Driven Customer Success: Coursera
  • Digital Marketing Analytics in Theory: University of Illinois Urbana-Champaign
  • Meaningful Marketing Insights: Emory University
  • Enhancing Customer Insights with Generative AI: Coursera
  • Customer Data Analytics for Marketers: University of Colorado System
  • Predictive Modeling and Analytics : University of Colorado Boulder
  • Machine Learning with PySpark: Customer Churn Analysis: Coursera
  • Customer Insights: Quantitative Techniques: University of Illinois Urbana-Champaign
  • Digital Marketing Analytics in Practice: University of Illinois Urbana-Champaign
  • Analysis and Interpretation of Data: Queen Mary University of London

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