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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Web Analytics and A/B Testing Basics

    Skills you'll gain: Web Analytics, Conversion Funnel Analysis, Google Analytics, Performance Measurement, Content Optimization, Analytics, Performance Analysis, Lead Generation, Digital Marketing, Hypertext Markup Language (HTML), Marketing Analytics, Performance Testing, Marketing Strategies, Marketing, Test Planning, Data-Driven Decision-Making, Growth Strategies

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • M

    Microsoft

    Upgrade Your Marketing Strategy with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Operations, Marketing Design, Marketing Strategies, Marketing Planning, Performance Reporting, Campaign Planning, Marketing Channel, Cross-Channel Marketing, Generative AI, Market Intelligence, Microsoft 365, Customer Analysis, Market Research, Artificial Intelligence, Customer experience improvement, Customer Retention

    4.7 stars, 21 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (21) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Evaluate and Optimize Enterprise Log Analytics

    Skills you'll gain: Authentications, Splunk, Role-Based Access Control (RBAC), Data Maintenance, Security Assertion Markup Language (SAML), Interactive Data Visualization, Pivot Tables And Charts, Data Presentation, Dashboard Creation, Dashboard, Single Sign-On (SSO), Performance Tuning, Identity and Access Management, Lightweight Directory Access Protocols, Configuration Management, Data Integration, Scalability, Network Troubleshooting, Data Management, Data Analysis

    Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • E

    Emory University

    Marketing Channel Strategy & B2B2C Routes to Market

    Skills you'll gain: Marketing Channel, Strategic Marketing, Cross-Channel Marketing, Marketing Strategies, Business Marketing, Direct Selling, Go To Market Strategy, Target Market, Marketing Effectiveness, Customer Analysis, Value Propositions, Wholesaling, Market Opportunities, Market Dynamics, Case Studies, E-Commerce, Revenue Management, Compensation Management, Strategic Partnership, New Business Development

    4.5 stars, 69 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (69) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of North Texas

    Foundations of Marketing Practice for Non-Majors

    Skills you'll gain: Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Marketing Strategy and Techniques, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Global Marketing, Business, Target Market, Competitive Analysis, Decision Making

    4.6 stars, 18 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (18) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    Universidad de Palermo

    Finanzas y Operaciones de Marketing y Ventas

    Skills you'll gain: Marketing Operations, Sales Management, Marketing Effectiveness, Sales Development, Marketing Budgets, Marketing Analytics, Business Metrics, Business Operations, Marketing, Sales, B2B Sales, Sales Strategy, Performance Measurement, Digital Marketing, Return On Investment, Customer Relationship Building, Promotions and Campaigns, Key Performance Indicators (KPIs), Business Management, Financial Forecasting

    4.7 stars, 22 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (22) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • L

    LearnKartS

    SQL Analytics: Aggregation, Subqueries & Query Optimization

    Skills you'll gain: SQL, Database Management, Transaction Processing, Performance Tuning, Databases, Business Reporting, Database Management Systems, Data Integrity, Database Development, Analytics, Descriptive Analytics, Data Processing, Data Import/Export, Data Structures, Scripting

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IE Business School

    Marketing Management Essentials: Price and Place

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, Content Management, Product Strategy, New Product Development, Branding, Product Marketing, Brand Strategy, Brand Management, Commercialization, Marketing Channel, Strategic Marketing, Revenue Management, Marketing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Creating Infographics with GenAI for Marketing

    Skills you'll gain: Infographics, Data Visualization, Target Audience, AI powered creativity, Data Storytelling, Design Elements And Principles, Content Creation, Process Mapping, Communication, ChatGPT, Prompt Engineering

    4.5 stars, 24 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (24) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • F

    Fundação Instituto de Administração

    Marketing e a Jornada do Cliente

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Customer experience strategy (CX), Customer Analysis, Consumer Behaviour, Content Marketing, Sales Pipelines, Journey Mapping, Digital Marketing, Digital Media Strategy, Marketing Psychology, Conversion Funnel Analysis, Content Strategy, Brand Strategy

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    The State University of New York

    Data Analytics in Sports Law and Team Management

    Skills you'll gain: Event Management, Facility Management, Performance Analysis, Financial Data, Facility Operations, Business Analytics, Law, Regulation, and Compliance, Data-Driven Decision-Making, Analytics, Data Management, Data Literacy, People Analytics, Data Analysis, Performance Measurement, Team Performance Management, Team Management, Regulation and Legal Compliance, Legal Risk, Contract Management, Operations Management

    4.8 stars, 36 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (36) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Financial Analysts: Essential Predictive Analytics

    Skills you'll gain: Financial Forecasting, Risk Management, Predictive Modeling, Financial Data, Risk Analysis, Generative AI, Financial Modeling, Financial Analysis, Predictive Analytics, Market Data, Financial Statement Analysis, Data-Driven Decision-Making, Market Trend, Investment Management, Portfolio Management, Financial Reporting, Analysis, Automation

    4 stars, 9 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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