Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Web Scraping, Database Design, SQL, MySQL, Data Transformation, Data Store, IBM DB2, Extract, Transform, Load, Data Architecture, Data Pipelines, Big Data, Databases, Data Warehousing, Data Governance, Database Management Systems, Relational Databases, Stored Procedure, Data Import/Export, Programming Principles, Python Programming
Beginner · Specialization · 3 - 6 Months

Khalifa University
Skills you'll gain: AI Personalization, Sales Enablement, Customer Data Management, Customer experience improvement, Predictive Analytics, AI Product Strategy, Customer Insights, Customer Engagement, Advanced Analytics, Large Language Modeling, Fraud detection, Self Service Technologies, Artificial Intelligence, Data Integration, Change Management
Beginner · Course · 1 - 3 Months

IBM
Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Dashboard, Data Visualization Software, Web Scraping, Data Visualization, SQL, Unsupervised Learning, Plotly, Interactive Data Visualization, Peer Review, Data Transformation, Supervised Learning, Jupyter, Data Analysis, Data Cleansing, Data Literacy, Generative AI, Professional Networking, Data Import/Export
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: TikTok, Performance Measurement, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Digital Advertising, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Market Analysis, Target Audience
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, Product Improvement, Customer Analysis, Innovation, Analytics, Business Analytics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Import/Export, NumPy, Pandas (Python Package), Pivot Tables And Charts, Business Reporting, Data Manipulation, Analytics, Data Processing, Management Reporting, Data Wrangling, Business Analytics, Data Cleansing, Data Analysis, Data Transformation, Statistical Analysis, Data Management, Descriptive Statistics, Linear Algebra
Mixed · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Prompt Engineering, Productivity Software, Marketing Automation, Workflow Management, Content Creation, Automation, Social Media Content, Data Analysis, Data Transformation, Artificial Intelligence, Document Management, Complex Problem Solving
Beginner · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Database Design, Data Warehousing, Business Intelligence, Relational Databases, Data Visualization, Decision Support Systems, Data Modeling, Business Process Management, Database Management Systems, Databases, Dashboard, SQL, Star Schema, Data Governance, Oracle Databases, Data Integration, Operational Performance Management, Business Analytics, Data Visualization Software, Extract, Transform, Load
Advanced · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Data Entry, Microsoft 365
Intermediate · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Sales Presentations, Graphic Design, Brainstorming, Verbal Communication Skills, Presentations, Communication, English Language, Advertising, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Business Communication, Business Marketing, Communication Strategies, Marketing, Marketing Psychology, Professional Networking, Vocabulary
Intermediate · Course · 1 - 3 Months

Simplilearn
Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Predictive Analytics, Image Analysis, Artificial Intelligence, Customer Engagement, Pay Per Click Advertising, Search Engine Optimization, HubSpot CRM, Visual Merchandising, Computer Vision
Beginner · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Content Management Systems, Web Analytics and SEO, Web Design, Web Design and Development, Content Management, Web Analytics, Supplier Management, E-Commerce, WordPress, Search Engine Optimization, No-Code Development, Retail Management, Order Management, Promotional Strategies, Blogs, Web Development, Marketing Strategies, Shipping and Receiving, Web Frameworks, Web Development Tools
Beginner · Specialization · 3 - 6 Months