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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Pricing Strategy

    Skills you'll gain: Product Strategy, Market Dynamics, Revenue Management, Strategic Marketing, Marketing Psychology, Consumer Behaviour, Profit and Loss (P&L) Management, Cost Accounting, Market Research, Customer Analysis, Sales, Demand Planning, Competitive Analysis, Market Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Dirección y Gestión de Negocios

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Human Resources, Business Process Management, Business Process, Branding, IT Management, Process Management, Brand Marketing, Marketing, Talent Management, Brand Management, Business Process Improvement, Marketing Management, Business Economics, Brand Strategy, Market Dynamics, Economics, Economic Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.2K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Excel Basics for Data Analysis

    Skills you'll gain: Excel Formulas, Data Cleansing, Pivot Tables And Charts, Spreadsheet Software, Data Wrangling, Microsoft Excel, Data Analysis, Data Quality, Google Sheets, Data Manipulation, Data Integrity, Data Entry, Data Import/Export, Data Science, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Design a User Experience for Social Good & Prepare for Jobs

    Skills you'll gain: User Experience Design, User Experience, User Interface and User Experience (UI/UX) Design, Cross Platform Development, Experience Design, User Centered Design, UI/UX Research, Responsive Web Design, Human Centered Design, Web Design, Web Presence, Usability, Design Research, Design Thinking, Design Strategies, Usability Testing, Prototyping, Generative AI, Ideation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Writing Emails People Want to Read

    Skills you'll gain: Email Marketing, Copywriting, Newsletters, Business Writing, Persuasive Communication, Customer Engagement, Content Performance Analysis, Writing, Driving engagement, Storytelling, Content Creation, Marketing Analytics, Content Marketing, Communication Strategies, Blogs, Lead Generation, Target Audience, Business Metrics, Customer Retention, Marketing Strategies

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Content, Advertising & Social IMC

    Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Driving engagement, Social Media Content, Social Media, Social Media Campaigns, Social Media Strategy, Marketing Effectiveness, Marketing Communications, Earned Media, Social Media Analytics, Owned Media, Online Advertising, Paid media, Media Strategy, Content Creation, Advertising Campaigns, Digital Media Strategy, A/B Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Achieving Personal and Professional Success

    Skills you'll gain: Influencing, Active Listening, Negotiation, Communication, Communication Strategies, Persuasive Communication, Contract Negotiation, Trustworthiness, Leadership, Interpersonal Communications, Leadership Development, Business Communication, Strategic Communication, Relationship Building, Rapport Building, Professional Networking, Innovation, Growth Mindedness, Personal Development, Optimism

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Generative AI for Innovative Business Branding

    Skills you'll gain: Brand Strategy, Prompt Engineering, Branding, Brand Marketing, Brand Management, AI Personalization, Digital Brand Strategy, Generative AI, AI Enablement, Prompt Engineering Tools, Customer experience improvement, Content Marketing, Customer Engagement, Responsible AI, Content Creation, Business Ethics, Customer Service, Marketing Analytics, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    商务基础 (中文版)

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Process Analysis, Operations, Financial Accounting, Operational Efficiency, Process Management, Financial Reporting, Income Statement, Capital Budgeting, Business Process, Inventory Control, Marketing, Finance, Strategic Marketing, Brand Marketing, Financial Modeling, Business Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    341 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Project Manager

    Skills you'll gain: User Story, Stakeholder Engagement, Team Motivation, Project Management Life Cycle, Resource Management, Project Planning, Risk Management, Peer Review, Agile Software Development, Scrum (Software Development), Stakeholder Management, Agile Methodology, Project Risk Management, Kanban Principles, Project Management, Interviewing Skills, Professional Networking, Leadership, Agile Project Management, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Innovation Management

    Skills you'll gain: Innovation, Creativity, New Product Development, Ideation, Brainstorming, Process Development, Design Thinking, Product Management, Diversity and Inclusion, Process Management, Organizational Strategy, Team Management, Organizational Structure, Project Implementation, Business Modeling, Business Strategy, Leadership, Lean Methodologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Inglés Empresarial

    Skills you'll gain: Business Ethics, Oral Expression, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Business Correspondence, Brainstorming, Ethical Standards And Conduct, Negotiation, Purchasing, Verbal Communication Skills, Product Planning, Telephone Skills, Business Writing, Marketing Budgets, Business Communication, Business Planning, Communication, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Pricing Strategy: IE Business School
  • Dirección y Gestión de Negocios: Universidad de Palermo
  • Excel Basics for Data Analysis: IBM
  • Design a User Experience for Social Good & Prepare for Jobs: Google
  • Writing Emails People Want to Read: Madecraft
  • Content, Advertising & Social IMC: Northwestern University
  • Achieving Personal and Professional Success: University of Pennsylvania
  • Generative AI for Innovative Business Branding: Madecraft
  • 商务基础 (中文版): University of Pennsylvania
  • IBM Project Manager: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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