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  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • N

    National Taiwan University

    行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

    Skills you'll gain: Brand Management, Branding, Marketing, Customer Relationship Management, Brand Marketing, Customer Retention, Strategic Marketing, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Strategies, Brand Awareness, Brand Strategy, Customer Engagement, Customer Data Management, Market Dynamics, Target Market, Customer Analysis, Market Analysis, Data-Driven Marketing, Digital Media Strategy

    ★ 4.8 (129) · Beginner · Course · 1 - 3 Months

  • U

    Università Bocconi

    Management of Fashion and Luxury Companies

    Skills you'll gain: Retail Management, Annual Reports, Retail Store Operations, Brand Management, Marketing Communications, Digital Media Strategy, Communication Planning, Case Studies, Global Marketing, Strategic Communication, Brand Strategy, Financial Statement Analysis, Branding, Market Opportunities, Brand Awareness, Business Management, Brand Loyalty, Business Modeling, Company, Product, and Service Knowledge, Business Strategy

    ★ 4.7 (6.3K) · Mixed · Course · 1 - 3 Months

  • M

    Microsoft

    Microsoft AI Product Manager

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, User Interface and User Experience (UI/UX) Design, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis

    ★ 4.5 (402) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Top AI Program
    Top AI Program
  • C

    Coursera

    Getting Started in Google Analytics

    Skills you'll gain: Google Analytics, Web Analytics and SEO, Statistical Reporting, Data-Driven Marketing, Analytics, Data Analysis, User Accounts

    ★ 4.4 (1.5K) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Build a free website with WordPress

    Skills you'll gain: WordPress, Content Management Systems, Content Management, Web Content, Web Design and Development, Web Presence, Content Creation, Control Panels, Creativity

    ★ 4.5 (2.4K) · Intermediate · Guided Project · Less Than 2 Hours

  • E

    ESSEC Business School

    Strategic Business Analytics

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Business Analytics, Statistical Programming, Forecasting, Peer Review, Statistical Methods, Data Presentation, Predictive Analytics, Customer Analysis, Case Studies, R (Software), Information Technology, Analytical Skills, Digital Transformation, Advanced Analytics, Marketing Strategies, Complex Problem Solving, Data Synthesis, R Programming

    ★ 4.4 (1.3K) · Advanced · Specialization · 3 - 6 Months

  • D

    Digital Marketing Institute

    Social Media and Social Content Strategy

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Social Media Management, Social Media Analytics, Social Media Campaigns, Content Marketing, Instagram, Digital Media Strategy, Digital Advertising, Facebook, Digital Marketing, Paid media, Content Creation, Content Strategy, Earned Media, Customer Engagement

    ★ 4.4 (119) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Strategic Planning and Project Delivery

    Skills you'll gain: HubSpot CRM, Marketing Planning, Timelines, Campaign Planning, Marketing Operations, Business Planning, Marketing Strategies, Project Management, Strategic Planning, Brand Strategy, Marketing Analytics, Social Media Marketing, Content Strategy, Email Marketing, Performance Measurement, Digital Marketing, Google Analytics, AI Enablement, Search Engine Optimization, Generative AI

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Market Intelligence and Performance Analytics

    Skills you'll gain: Google Analytics, Marketing Analytics, Pivot Tables And Charts, Looker (Software), Performance Reporting, Marketing Effectiveness, Tableau Software, Performance Measurement, Marketing Budgets, Power BI, Marketing, Digital Marketing, Content Marketing, Marketing Channel, Search Engine Optimization, Brand Marketing, Social Media Marketing, Email Marketing, Generative AI, AI Enablement

    Intermediate · Course · 3 - 6 Months

  • U

    University of Pennsylvania

    Business Foundations

    Skills you'll gain: Financial Statements, Operations Management, Customer Analysis, Operations, Operational Efficiency, Financial Statement Analysis, Operational Excellence, Return On Investment, Accrual Accounting, Human Capital, Process Improvement and Optimization, Process Analysis, Branding, Marketing, People Management, Capital Budgeting, Finance, Peer Review, Project Design, Corporate Finance

    ★ 4.7 (26K) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    YouTube Content Creator Pro

    Skills you'll gain: Storytelling, Content Performance Analysis, Storyboarding, Video Production, Photo/Video Production and Technology, Content Scheduling, Benchmarking, Content Optimization, Search Engine Optimization, Videography, Web Analytics, Video Editing, Drive Engagement, Content Strategy, Live Streaming, Marketing Analytics, Web Analytics and SEO, Content Development and Management, Style Guides, Marketing

    ★ 4.6 (1.5K) · Beginner · Specialization · 3 - 6 Months

  • E

    Edureka

    UX & SEO Analytics: Hotjar, Ahrefs & Competitor Intelligence

    Skills you'll gain: Web Analytics and SEO, Keyword Research, Web Analytics, Competitive Intelligence, Digital Analysis, Competitive Analysis, Search Engine Optimization, User Research, User Experience, User Experience Design, UI/UX Research, Search Engine Marketing, Digital Marketing Tools, Digital Marketing, Content Strategy, Market Analysis, Content Marketing, Marketing, Strategic Marketing, Marketing Planning

    Intermediate · Course · 1 - 4 Weeks

1…717273…375

In summary, here are 10 of our most popular search engine marketing courses

  • 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world): National Taiwan University
  • Management of Fashion and Luxury Companies: Università Bocconi
  • Microsoft AI Product Manager: Microsoft
  • Getting Started in Google Analytics: Coursera
  • Build a free website with WordPress: Coursera
  • Strategic Business Analytics: ESSEC Business School
  • Social Media and Social Content Strategy: Digital Marketing Institute
  • Strategic Planning and Project Delivery: Coursera
  • Market Intelligence and Performance Analytics: Coursera
  • Business Foundations: University of Pennsylvania

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