Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

IE Business School
Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Marketing Psychology, Market Dynamics, Gross Profit, Profit and Loss (P&L) Management, Cost Estimation, Consumer Behaviour, Customer Analysis, Market Research, Customer Insights, Sales, Competitive Analysis, Market Data
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Adobe Express, Content Creation, Multimedia, Video Production, Web Content, Visual Design, Design Strategies, Media Production, Storyboarding, Infographics, Visual Storytelling, Graphic and Visual Design, Design Elements And Principles, Digital Design, AI powered creativity, Digital Media Strategy, Video Editing, Storytelling, Communication, Editing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Product Improvement, Continuous Improvement Process, Service Improvement, Data Collection, Surveys, Case Studies, Culture Transformation
Beginner · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Business Transformation, MarTech, Technology Strategies, Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Responsible AI, Customer Retention, Customer Relationship Management (CRM) Software, Augmented Reality, FinTech, Blockchain, Virtual Reality
Intermediate · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Surveys, Overcoming Objections, Market Research, Business Development, Decision Making, Closing (Sales), Strategic Partnership, Marketing Planning, Survey Creation, Rapport Building, Strategic Decision-Making, Marketing Psychology, B2B Sales, Decisiveness, Business Modeling, Revenue Management, Price Negotiation, Search Engine Optimization, E-Commerce, Entrepreneurship
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Marketing Effectiveness, Marketing Analytics, Campaign Planning, Campaign Management, Market Analysis, Marketing Strategies, Performance Reporting, Return On Investment, Data-Driven Marketing, Performance Measurement, Data Visualization Software, Data Ethics, Marketing Channel, Smart Goals, Key Performance Indicators (KPIs), Growth Strategies, Data Access, Data Quality
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Paid media, Search Engine Optimization, Online Advertising, Keyword Research, Conversion Funnel Analysis, Digital Marketing Campaigns, Digital Advertising, Marketing Strategy and Techniques, Content Optimization, Marketing, Customer Acquisition Management, Customer Engagement, Lead Generation, Target Audience, Target Market
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Multimedia, Marketing Design, Content Creation, Graphic and Visual Design Software, Graphic Design, Graphic and Visual Design, Animations, Editing, Marketing, Product Promotion
Beginner · Guided Project · Less Than 2 Hours

Starweaver
Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Social Media Analytics, Vendor Management, Organizational Change, Hospitality Services, Service Improvement, Hospitality Management, Vendor Relationship Management, Content Creation, Social Media Marketing, Digital Marketing, Operational Efficiency, Search Engine Optimization, Leadership, Content Management, Customer Engagement
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Canva (Software), Logo Design, Video Editing, Graphic and Visual Design Software, Graphic Design, Graphic and Visual Design, Graphics Software, Content Creation, Marketing Design, Marketing Materials, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

IESE Business School
Skills you'll gain: Case Studies, Financial Analysis, Strategic Marketing, People Management, Strategic Decision-Making, Marketing Management, Corporate Strategy, Decision Making, Financial Statement Analysis, Business Analysis, Staff Management, Partnership Accounting, Strategic Thinking, Consumer Behaviour, Complex Problem Solving, Brand Management, Branding, Working Capital
Beginner · Course · 1 - 3 Months
INSEAD
Skills you'll gain: Intellectual Property, Blockchain, Business Transformation, Business Leadership, Governance, Strategic Leadership, FinTech, Technology Strategies, Business, Business Modeling, Business Strategy, Emerging Technologies, Digital Transformation, New Business Development, Innovation, Organizational Structure, Social Impact, Regulatory Compliance, Distributed Computing, Cost Reduction
Mixed · Course · 1 - 3 Months