• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    Excel to Power BI: Data Analysis & Business Intelligence

    Skills you'll gain: Power BI, Data Presentation, Dashboard Creation, Microsoft Excel, Dashboard, Excel Formulas, Business Intelligence Software, Data Modeling, Datamaps, Business Reporting, Data Sharing, Data Entry, Data Analysis, Management Reporting, Geospatial Information and Technology, Data Storytelling, Data-Driven Decision-Making, Analytics, Trend Analysis, Data Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Advanced Content and Social Tactics to Optimize SEO

    Skills you'll gain: Search Engine Optimization, Target Audience, Content Creation, Content Marketing, Social Media Strategy, Content Optimization, Web Analytics and SEO, Social Media Content, Social Media Marketing, Social Media, Content Strategy, Case Studies, Drive Engagement, Brand Awareness, Relationship Building, Influencing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    AWS Cloud Technology Consultant

    Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Large Language Modeling, Amazon CloudWatch, Identity and Access Management, AWS CloudFormation, Amazon DynamoDB, Software Development Life Cycle, CI/CD, Amazon Web Services, Professional Networking, Prompt Engineering, IT Automation, Extract, Transform, Load, Software Architecture, Cloud Computing Architecture, Cloud Management, Data Management, Problem Solving, Teamwork

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • A

    Amazon Web Services

    AWS Cloud Support Associate

    Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Command-Line Interface, Amazon CloudWatch, Identity and Access Management, AWS CloudFormation, Root Cause Analysis, Amazon DynamoDB, Customer Relationship Building, Network Troubleshooting, Amazon Web Services, Customer Relationship Management, Software Architecture, IT Automation, Linux Commands, Cloud Computing, Web Applications, Information Technology, Customer Service, Software Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Customer Engagement and Collaboration

    Skills you'll gain: Stakeholder Communications, Customer Relationship Management (CRM) Software, Customer Analysis, Brand Awareness, HubSpot CRM, User Feedback, Customer Retention, Customer Engagement, Customer Service, Content Marketing, Marketing Analytics, Brand Marketing, Email Marketing, Social Media Marketing, Google Analytics, Digital Marketing, Performance Measurement, Search Engine Optimization, AI Enablement, Generative AI

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Run Campaign Projects

    Skills you'll gain: Microsoft Outlook, Campaign Management, Process Improvement, Sprint Retrospectives, Email Marketing, Campaign Planning, Continuous Improvement Process, Project Management, Marketing Strategies, Knowledge Transfer, Meeting Facilitation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Using Python to Interact with the Operating System

    Skills you'll gain: Bash (Scripting Language), Test Automation, Unit Testing, Development Testing, Test Script Development, Scripting, Unix Shell, Software Testing, Shell Script, File I/O, Linux Commands, Test Driven Development (TDD), Unix Commands, Scripting Languages, Development Environment, Operating Systems, Linux, Command-Line Interface, File Management, OS Process Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Python Development

    Skills you'll gain: Web Scraping, Data Storytelling, Generative AI, Data Structures, Git (Version Control System), Data Presentation, Test Script Development, Version Control, Data Ethics, Interactive Data Visualization, Devops Tools, Data Visualization, DevOps, Agile Methodology, Web Development, Flask (Web Framework), GitHub, Automation, Data Analysis, Cloud Computing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    698 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Email Campaign Fundamentals

    Skills you'll gain: Email Marketing, Email Automation, Campaign Management, Campaign Planning, Workflow Management, Personalized Campaigns, Copywriting, Project Planning, Driving engagement, Branding, Target Audience, Peer Review, A/B Testing, Constructive Feedback, Analytics

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Mastering Terraform

    Skills you'll gain: Terraform, Infrastructure As A Service (IaaS), Cloud-Native Computing, Virtual Machines, Infrastructure as Code (IaC), Containerization, Serverless Computing, Code Reusability, CI/CD, Kubernetes, Cloud Infrastructure, Cloud Deployment, Continuous Deployment, Docker (Software), Cloud Computing Architecture, Ansible, IT Automation, Cloud Computing, Automation, Automation Engineering

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT Advanced Data Analysis

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Multimodal Prompts, Data Visualization, Plot (Graphics), Data Presentation, Statistical Visualization, File Management, Artificial Intelligence, AI Workflows, File I/O, Generative AI, Marketing Automation, Data Analysis, Business Process Automation, Document Management, Text Mining, Data Transformation, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    980 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Facebook Content Creator Pro

    Skills you'll gain: Content Performance Analysis, Video Production, Content Scheduling, Meta Ads Manager, Writing, Social Media Analytics, Canva (Software), Facebook, Content Creation, Storytelling, Data-Driven Marketing, Copywriting, Online Advertising, Videography, Persona Development, Photography, Marketing Analytics, Social Media, Content Strategy, ChatGPT

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

1…777879…418

In summary, here are 10 of our most popular marketing automation courses

  • Excel to Power BI: Data Analysis & Business Intelligence: Knowledge Accelerators
  • Advanced Content and Social Tactics to Optimize SEO: University of California, Davis
  • AWS Cloud Technology Consultant: Amazon Web Services
  • AWS Cloud Support Associate: Amazon Web Services
  • Customer Engagement and Collaboration: Coursera
  • Run Campaign Projects: Coursera
  • Using Python to Interact with the Operating System: Google
  • Microsoft Python Development: Microsoft
  • Email Campaign Fundamentals: Coursera
  • Mastering Terraform: Packt

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok