• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Performance Marketing

Performance Marketing Courses

Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.

Popular Performance Marketing Courses and Certifications


  • E

    EDUCBA

    HR Management and Organizational Development

    Skills you'll gain: Organizational Development, Performance Management, Team Performance Management, Performance Appraisal, Workforce Development, Employee Performance Management, Business Transformation, Organizational Change, Team Management, Talent Management, Quality Management, Mergers & Acquisitions, Human Resources Management and Planning, Leadership and Management, Organizational Structure, Leadership Studies, Human Resource Strategy, Organizational Effectiveness, Employee Engagement, Change Management

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Optimize and Benchmark AI Algorithms for Speed

    Skills you'll gain: Performance Testing, Performance Tuning, Performance Stress Testing, Model Optimization, Algorithms, Performance Analysis, Performance Metric, Memory Management, Theoretical Computer Science

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    市场营销概论 (中文版)

    Skills you'll gain: Marketing, Strategic Marketing, Brand Marketing, Branding, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Marketing Strategy and Techniques, Marketing Management, Marketing Planning, Go To Market Strategy, Marketing Psychology, Marketing Communications, Strategic Communication, Customer Insights, Market Opportunities, Customer Analysis, E-Commerce

    ★ 4.8 (239) · Beginner · Course · 1 - 4 Weeks

  • Y

    Yale University

    Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

    Skills you'll gain: Negotiation, Conflict Management, Communication Strategies, Communication, Persuasive Communication, Influencing, Relationship Building, Collaboration, Decision Making, Game Theory, Strategic Decision-Making, Strategic Communication

    ★ 4.8 (5.2K) · Mixed · Course · 1 - 3 Months

  • A

    Amazon Web Services

    AWS Cloud Solutions Architect

    Skills you'll gain: AWS Identity and Access Management (IAM), Amazon CloudWatch, Identity and Access Management, Data Lakes, Amazon DynamoDB, Serverless Computing, Cloud Computing, Amazon S3, Scalability, Cloud Infrastructure, Amazon Elastic Compute Cloud, Event-Driven Programming, Cloud Security, Cloud Management, Solution Architecture, Data Visualization, Amazon Web Services, Data Architecture, Cloud Computing Architecture, Cloud Engineering

    ★ 4.8 (7.1K) · Intermediate · Professional Certificate · 3 - 6 Months

    Category: Job Ready
    Job Ready
  • D

    DeepLearning.AI

    Unsupervised Learning, Recommenders, Reinforcement Learning

    Skills you'll gain: Unsupervised Learning, Machine Learning Methods, Applied Machine Learning, Responsible AI, Data Ethics, Machine Learning, Machine Learning Algorithms, Supervised Learning, Artificial Intelligence, Reinforcement Learning, AI Personalization, Artificial Neural Networks, Deep Learning, Anomaly Detection, Model Optimization, Dimensionality Reduction

    ★ 4.9 (5.6K) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Test Subject Lines Quickly

    Skills you'll gain: Data-Driven Marketing, Email Marketing, A/B Testing, Campaign Management, Performance Analysis, Data-Driven Decision-Making, Email Automation, Test Planning

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Geneva

    Investment Management

    Skills you'll gain: Portfolio Management, Wealth Management, Risk Management, Financial Systems, Investment Management, Financial Market, Portfolio Risk, Capital Markets, Risk Analysis, Risk Modeling, Investments, Asset Management, Performance Measurement, Market Dynamics, Environmental Social And Corporate Governance (ESG), Financial Planning, Risk Appetite, Finance, Equities, Investment Banking

    ★ 4.7 (7.8K) · Beginner · Specialization · 3 - 6 Months

  • U

    Universitat Politècnica de València

    Neuromarketing

    Skills you'll gain: Marketing Psychology, Consumer Behaviour, Advertising, Behavioral Economics, Brand Marketing, Marketing Strategies, Marketing Communications, Strategic Marketing, Sensory Systems Analysis, Driving engagement, Market Research, Personalized Service, Qualitative Research, Psychology, Decision Making

    Intermediate · Course · 1 - 4 Weeks

  • M

    Minnesota State University, Mankato

    Brand Strategy Foundations

    Skills you'll gain: Branding, Brand Loyalty, Brand Awareness, Brand Strategy, Marketing Psychology, Brand Marketing, Brand Management, Consumer Behaviour, Strategic Marketing, Psychology, Marketing Strategies, Marketing, Expectation Management, Marketing Planning, Marketing Strategy and Techniques

    Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    Market Research and Consumer Behavior

    Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Strategic Marketing, Marketing, Marketing Management, Research Design, Marketing Planning, Data Analysis, Marketing Psychology, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Business Marketing, Business

    ★ 4.4 (4.9K) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Inspiring and Motivating Individuals

    Skills you'll gain: Goal Setting, Team Motivation, Visionary, Motivational Skills, Smart Goals, Team Performance Management, Verbal Communication Skills, Employee Engagement, Constructive Feedback, Cultural Responsiveness, Employee Performance Management, Communication, Cultural Sensitivity, Intercultural Competence, Drive Engagement, Performance Appraisal, Leadership Development, People Development, Influencing, Industrial and Organizational Psychology

    ★ 4.8 (6K) · Beginner · Course · 1 - 3 Months

1…777879…628

In summary, here are 10 of our most popular performance marketing courses

  • HR Management and Organizational Development: EDUCBA
  • Optimize and Benchmark AI Algorithms for Speed: Coursera
  • 市场营销概论 (中文版): University of Pennsylvania
  • Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator: Yale University
  • AWS Cloud Solutions Architect: Amazon Web Services
  • Unsupervised Learning, Recommenders, Reinforcement Learning: DeepLearning.AI
  • Test Subject Lines Quickly: Coursera
  • Investment Management: University of Geneva
  • Neuromarketing: Universitat Politècnica de València
  • Brand Strategy Foundations: Minnesota State University, Mankato

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok