• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • A B Testing

A/B Testing Courses

A/B testing courses can help you learn experimental design, statistical analysis, and user behavior insights. You can build skills in hypothesis formulation, result interpretation, and optimizing conversion rates. Many courses introduce tools like Google Optimize, Optimizely, and Adobe Target, which facilitate the implementation of tests and analysis of outcomes, allowing you to apply your skills in real-world marketing and product development scenarios.


Popular A/B Testing Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Rochester

    Technology Commercialization, Part 1: Setting up your Idea Filtering System

    Skills you'll gain: Innovation, Business Priorities, Commercialization, Ideation, New Product Development, Technology Strategies, Strategic Prioritization, Entrepreneurship, New Business Development, Value Propositions

    4.2
    Rating, 4.2 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Sustainable Corporate Finance

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Business, Mergers & Acquisitions, Sustainable Development, Corporate Finance, Risk Analysis, Governance, Corporate Strategy, Capital Budgeting, Capital Markets, Financial Analysis, Social Impact, Business Valuation, Market Dynamics

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Reigniting Employee Engagement

    Skills you'll gain: Employee Engagement, Interactive Learning, Stress Management, Drive Engagement, Employee Retention, Strategic Planning, Personal Development, Empathy, Leadership, Self-Awareness, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Innovation publique et pensée design, l'innovation sociale au service des territoires

    Skills you'll gain: Design Thinking, Human Centered Design, Ideation, Service Design, Innovation, User Experience Design, Brainstorming, Public Administration, Public Policies, Experimentation, User Research, Case Studies, Stakeholder Engagement, Qualitative Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Advanced Requirements Management & Solution Evaluation

    Skills you'll gain: Backlogs, Requirements Management, Business Requirements, Performance Measurement, Business Analysis, Root Cause Analysis, Solution Delivery, Project Performance, Data Mining, Jira (Software), Process Improvement, Data-Driven Decision-Making, Analysis, Prioritization, Change Management, Stakeholder Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    65 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Contratación y mercado digital. Aspectos legales y otras cuestiones de interés

    Skills you'll gain: Legal Technology, Payment Systems, Blockchain, Personally Identifiable Information, digital literacy, Law, Regulation, and Compliance, Digital Assets, E-Commerce, General Data Protection Regulation (GDPR), Information Privacy, Cyber Governance, Internet Of Things, Legal Risk, Regulation and Legal Compliance, FinTech, Commercial Laws, Robotics, Contract Compliance, Tax, Cryptography

    4.6
    Rating, 4.6 out of 5 stars
    ·
    233 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Liderazgo

    Skills you'll gain: Business Ethics, Business Leadership, Leadership and Management, Organizational Leadership, Emotional Intelligence, Project Management Life Cycle, Decision Making, Leadership, Recognizing Others, Team Motivation, Communication Strategies, Strategic Decision-Making, Project Management, Self-Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Social Media Analytics

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Visualization, Graph Theory, Relational Databases, Data Visualization Software, Data Storytelling, Data Analysis, Social Sciences, Statistical Analysis, Machine Learning, R Programming, Analytical Skills, Sociology, Natural Language Processing, Data Manipulation, Text Mining, Analytics, Social Impact, Statistical Modeling

    4.3
    Rating, 4.3 out of 5 stars
    ·
    16 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Estadística y probabilidad: principios de Inferencia

    Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Probability Distribution, Sampling (Statistics), Probability & Statistics, Probability, Statistics, Statistical Analysis, Descriptive Statistics

    3.1
    Rating, 3.1 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    H2O.ai

    Large Language Models

    Skills you'll gain: Large Language Modeling, Model Evaluation, Collaborative Software, Artificial Neural Networks, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, LLM Application, Data Preprocessing, Prompt Engineering, Generative Model Architectures, Training Programs, Data Validation, Data Cleansing, Natural Language Processing, Applied Machine Learning, Transfer Learning, Verification And Validation, Data Quality, AI Workflows

    3.5
    Rating, 3.5 out of 5 stars
    ·
    13 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Artificial Intelligence

    Skills you'll gain: Machine Learning Algorithms, Classification Algorithms, AI Enablement, Artificial Intelligence, Computational Logic, Machine Learning, Natural Language Processing, Business Strategy, Unsupervised Learning, Decision Tree Learning, Artificial Neural Networks, Strategic Decision-Making, Algorithms, Bayesian Network, Complex Problem Solving, Probability & Statistics

    Build toward a degree

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Razonamiento artificial

    Skills you'll gain: Bayesian Network, Computational Logic, Markov Model, Artificial Intelligence, Game Theory, Theoretical Computer Science, Logical Reasoning, Python Programming, Deductive Reasoning, Reinforcement Learning, Probability, Verification And Validation, Decision Tree Learning, Algorithms, Probability Distribution

    4.1
    Rating, 4.1 out of 5 stars
    ·
    113 reviews

    Intermediate · Course · 1 - 3 Months

Searches related to a/b testing

bayesian statistics: excel to python a/b testing
generate visuals for a/b testing success
1…784785786…834

In summary, here are 10 of our most popular a/b testing courses

  • Technology Commercialization, Part 1: Setting up your Idea Filtering System: University of Rochester
  • Sustainable Corporate Finance: Erasmus University Rotterdam
  • Reigniting Employee Engagement: University of Michigan
  • Innovation publique et pensée design, l'innovation sociale au service des territoires: ESSEC Business School
  • Advanced Requirements Management & Solution Evaluation: Starweaver
  • Contratación y mercado digital. Aspectos legales y otras cuestiones de interés: Universitat Autònoma de Barcelona
  • Liderazgo: University of Illinois Urbana-Champaign
  • Social Media Analytics: Johns Hopkins University
  • Estadística y probabilidad: principios de Inferencia: Universidad Nacional Autónoma de México
  • Large Language Models: H2O.ai

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok