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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • P

    Pearson

    Pricing and Sales Promotion

    Skills you'll gain: Sales Process, Sales Strategy, Sales, Sales Management, Product Promotion, Promotions and Campaigns, Product Strategy, Promotional Strategies, Product Lining, Strategic Marketing, Revenue Management, General Sales Practices, Selling Techniques, Market Dynamics, Consumer Behaviour, Cost Accounting, Value Propositions, Business Ethics, Customer Analysis, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    Sage Publications

    Brand Innovation, Global Strategy, and Crisis Management

    Skills you'll gain: Brand Management, Design Thinking, Branding, Brand Strategy, Brand Marketing, Crisis Management, Global Marketing, Performance Measurement, Innovation, Case Studies, Business Ethics, Digital Brand Strategy, Ethical Standards And Conduct, Consumer Behaviour, Storytelling

    Advanced · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of California, Davis

    Campaign Foundations & AI-Enhanced Planning

    Skills you'll gain: Persona Development, Smart Goals, Personalized Campaigns, Goal Setting, Campaign Management, Social Media Campaigns, Quality Assurance, AI Enablement, Generative AI Agents, Prompt Engineering, Marketing Materials, Marketing Planning, Branding, Target Audience, Generative AI, Marketing Effectiveness, Marketing, Content Strategy, Social Media Strategy, Social Media Content

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    Sage Publications

    Delivering, Promoting, and Sustaining Customer Value

    Skills you'll gain: Customer Relationship Management, Customer Relationship Building, Marketing Management, Environmental Social And Corporate Governance (ESG), Promotional Strategies, Marketing Operations, Campaign Planning, Plan Execution, Promotions and Campaigns, Strategic Marketing, Marketing Planning, Supply Chain, Customer Engagement, Customer Retention, Marketing Strategies, Customer Service, Advertising, Marketing Communications, Transportation, Supply Chain, and Logistics, Probability Distribution

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • M

    Meta

    Fundamentals of Social Media Advertising

    Skills you'll gain: Paid media, Instagram, Advertising Campaigns, Advertising, Social Media, Online Advertising, Facebook, Social Media Campaigns, Social Media Marketing, Social Media Content, Digital Advertising, Content Creation, Copywriting, Data-Driven Marketing, Campaign Management, Information Privacy, Brand Management

    ★ 4.8 (2.7K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    IBM

    IBM Applied DevOps Engineering

    Skills you'll gain: User Story, Cloud Deployment, CI/CD, Open Web Application Security Project (OWASP), Continuous Integration, OpenShift, Istio, Kubernetes, Test Driven Development (TDD), Application Deployment, Devops Tools, Gherkin (Scripting Language), Jenkins, Agile Software Development, Scrum (Software Development), DevOps, Secure Coding, Grafana, System Monitoring, Agile Methodology

    ★ 4.7 (8.2K) · Intermediate · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Evaluate Paid Media Performance

    Skills you'll gain: Performance marketing, Paid media, Pay Per Click Advertising, Digital Advertising, Online Advertising, Digital Media Strategy, Data-Driven Marketing, Digital Analysis, Campaign Management, Marketing Analytics, Marketing Effectiveness, Marketing Budgets, Digital Marketing Campaigns, Digital Marketing, Media Planning, Social Media Campaigns, Performance Analysis, Performance Measurement, Cost Containment, Cross-Channel Marketing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Craft Conversion Email Copy

    Skills you'll gain: Email Marketing, Copywriting, Conversion Funnel Analysis, Email Automation, Marketing Automation, Persuasive Communication, Driving engagement, Writing, Marketing, Editing, Content Performance Analysis, Value Propositions, Marketing Psychology, Target Audience, Promotional Strategies, Analysis, Creative Design, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Automate Workflow Actions

    Skills you'll gain: Marketing Automation, HubSpot CRM, Email Marketing, Email Automation, Marketing Operations, Content Performance Analysis, Conversion Funnel Analysis, Marketing Effectiveness, Customer Communications Management, Business Workflow Analysis, Marketing Analytics, Workflow Management, Customer Engagement, Personalized Campaigns, Performance Analysis, Process Design, Customer experience improvement, Automation, Marketing, Business Logic

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • B

    Braze

    Customer Engagement Specialist

    Skills you'll gain: Customer Engagement, Customer Retention, Campaign Management, Cross-Channel Marketing, Driving engagement, Marketing Analytics, AI Personalization, Loyalty Programs, Brand Loyalty, Customer Relationship Building, Customer Data Management, Target Audience, Advertising Campaigns, Data-Driven Marketing, Brand Marketing, Email Marketing, Marketing, Digital Marketing, Analytics, Business Reporting

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of California San Diego

    Drug Commercialization

    Skills you'll gain: Drug Development, Commercialization, Pharmaceuticals, Pharmaceutical Sales, Managed Care, Intellectual Property, Sales Strategy, Product Planning, Clinical Trials, Portfolio Management, Clinical Research, Strategic Partnership, Regulatory Affairs, Promotional Strategies, Marketing Strategies, Business Strategies

    ★ 4.7 (1.4K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    AI For Business

    Skills you'll gain: AI Personalization, Machine Learning Methods, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, Data Strategy, People Analytics, HR Tech, Generative Model Architectures, AI Enablement, Human Resource Management, AI Product Strategy, Data Governance, Human Resources Management and Planning, Big Data, Credit Risk, Machine Learning, Analytics

    ★ 4.7 (1.9K) · Beginner · Specialization · 3 - 6 Months

    Category: Top AI Program
    Top AI Program
1…808182…478

In summary, here are 10 of our most popular product marketing courses

  • Pricing and Sales Promotion: Pearson
  • Brand Innovation, Global Strategy, and Crisis Management: Sage Publications
  • Campaign Foundations & AI-Enhanced Planning: University of California, Davis
  • Delivering, Promoting, and Sustaining Customer Value: Sage Publications
  • Fundamentals of Social Media Advertising: Meta
  • IBM Applied DevOps Engineering: IBM
  • Evaluate Paid Media Performance: Coursera
  • Craft Conversion Email Copy: Coursera
  • Automate Workflow Actions: Coursera
  • Customer Engagement Specialist: Braze

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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