• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Technical Analysis for Market Trend Trading

    Skills you'll gain: Technical Analysis, Market Trend, Trend Analysis, Financial Trading, Marketing Psychology, Financial Market, Market Analysis, Analysis, Consolidation

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Corporate Restructuring and Valuation Strategies

    Skills you'll gain: Mergers & Acquisitions, Business Valuation, Bankruptcies, Market Share, Corporate Finance, Corporate Strategy, Private Equity, Investment Banking, Liquidation, Market Analysis, Capital Markets, Financial Modeling, Corporate Communications, Market Dynamics, Competitive Analysis, Financial Analysis, Equities, Cash Flows, Governance, Balance Sheet

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Investment Management and Capital Markets

    Skills you'll gain: Portfolio Management, Project Portfolio Management, Competitive Analysis, Portfolio Risk, Financial Market, Financial Systems, Securities Trading, Financial Trading, Investment Management, Project Management Office (PMO), Asset Management, Program Management, Investments, Equities, Organizational Strategy, Market Data, Return On Investment, Market Analysis, Capital Markets, Risk Management

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    O

    Olay

    Introduction to Cosmetic and Skincare Science

    Skills you'll gain: Chemistry, Biochemistry, Safety Standards, General Science and Research, Ethical Standards And Conduct, Biology, Regulatory Compliance, Sustainability Standards, Product Testing, Product Development, Physiology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    350 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Prepare for CFA Level 1: Equity Investments and Valuation

    Skills you'll gain: Equities, Financial Market, Competitive Analysis, Capital Markets, Financial Trading, Investments, Business Valuation, Market Analysis, Financial Modeling, Business Strategies, Securities Trading, Financial Analysis, Investment Management, Finance, Market Dynamics, Portfolio Management, Benchmarking, Financial Forecasting

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create your e-commerce store with Shopify

    Skills you'll gain: Inventory Management, Customer Data Management, Order Processing, Order Management, Order Fulfillment, Inventory Management System, Inventory Control, Product Assortment, Account Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Retail Store Operations, Performance Analysis, Editing, Marketing, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    600 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Performance Management and Strategic Planning in Finance

    Skills you'll gain: Dashboard, Business Planning, Performance Measurement, Financial Management, Performance Metric, Business Strategies, Budgeting, Financial Forecasting, Performance Management, Strategic Leadership, Business Metrics, Strategic Planning, Forecasting, Market Analysis, Business Administration, Microsoft Excel, Strategic Decision-Making, Benchmarking, Innovation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Building and Sustaining Innovative Organizations

    Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Strategic Thinking, Business Modeling, People Management, Innovation, Decision Making, Organizational Strategy, Product Lifecycle Management, Business Strategy, New Business Development, Intellectual Property, Strategic Partnership, Value Propositions, Commercialization, Competitive Analysis, Market Dynamics, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Engage with Storytelling

    Skills you'll gain: Storytelling, Sales Presentation, Sales Presentations, Selling Techniques, Solution Selling, Sales, Concision, Marketing Psychology, Persuasive Communication, Strategic Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D
    A

    Multiple educators

    DeepLearning.AI Data Engineering

    Skills you'll gain: Data Store, Apache Airflow, Data Modeling, Data Pipelines, Data Storage, Data Storage Technologies, Data Architecture, Requirements Analysis, Data Processing, Data Warehousing, Query Languages, Data Preprocessing, Apache Hadoop, Requirements Elicitation, Vector Databases, Extract, Transform, Load, Data Lakes, Data Integration, Infrastructure as Code (IaC), Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    597 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    AI-Enhanced Prospecting and Sales Techniques

    Skills you'll gain: Sales Presentation, Prompt Engineering, Microsoft Copilot, Sales Prospecting, Sales Presentations, Prospecting and Qualification, Lead Generation, Customer Analysis, Customer Insights, Sales, Prompt Engineering Tools, Microsoft PowerPoint, Sales Strategy, Presentations, General Sales Practices, Personalized Campaigns, AI Enablement, AI Personalization, AI Integrations, Customer Relationship Management (CRM) Software

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    E

    EDUCBA

    ULIP Investment and Insurance Planning

    Skills you'll gain: Wealth Management, Financial Planning, Market Data, Financial Services, Insurance, Financial Analysis, Insurance Policies, Portfolio Management, Investment Management, Financial Market, General Finance, Investments, Market Analysis, Asset Management, Equities, Performance Analysis, Insurance and Warranty Claims Processing, Return On Investment, Risk Management, Strategic Decision-Making

    Mixed · Course · 1 - 4 Weeks

1…808182…438

In summary, here are 10 of our most popular product marketing courses

  • Technical Analysis for Market Trend Trading: EDUCBA
  • Corporate Restructuring and Valuation Strategies: EDUCBA
  • Investment Management and Capital Markets: EDUCBA
  • Introduction to Cosmetic and Skincare Science: Olay
  • Prepare for CFA Level 1: Equity Investments and Valuation: Board Infinity
  • Create your e-commerce store with Shopify: Coursera
  • Performance Management and Strategic Planning in Finance: John Wiley & Sons
  • Strategic Innovation: Building and Sustaining Innovative Organizations: University of Illinois Urbana-Champaign
  • Engage with Storytelling: Coursera
  • DeepLearning.AI Data Engineering: DeepLearning.AI

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok