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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    Coursera

    Create Data Models

    Skills you'll gain: Snowflake Schema, Marketing Effectiveness, Key Performance Indicators (KPIs), Star Schema, Performance Reporting, Data-Driven Marketing, Marketing Analytics, Data Modeling, Business Reporting, Management Reporting, Conversion Funnel Analysis, Performance Measurement, Dashboard, Database Design, Business Metrics, Performance Metric, Business Intelligence, Relational Databases, Data Architecture, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    Coursera

    Design Responsive Email Templates

    Skills you'll gain: Email Marketing, Responsive Web Design, Email Automation, Usability, Workflow Management, Marketing Design, Graphic and Visual Design, Visual Design, Typography, User Experience Design, Design Reviews, Style Guides, Brand Marketing, Design Elements And Principles

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Creo Incubator

    Venture Validation and Scaling

    Skills you'll gain: Performance Measurement, Business Development, Growth Strategies, Key Performance Indicators (KPIs), Entrepreneurship, Business Metrics, Performance Metric, New Business Development, Customer experience improvement, Customer Acquisition Management, Go To Market Strategy, Conversion Funnel Analysis, Earned Media, Customer Insights, Journey Mapping, Scalability, Product Management, Marketing Planning, Strategic Planning, Goal Setting

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Data Preparation & Infrastructure

    Skills you'll gain: Data Cleansing, Marketing Operations, Marketing Analytics, Data Preprocessing, Data Manipulation, Data Quality, Data Transformation, Data Wrangling, Data Synthesis, Data Mapping, Google Analytics, Code Review, Data Validation, Cross-Channel Marketing, Data Integrity, Software Technical Review, Verification And Validation, SQL, Data Modeling, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Software Development Lifecycle

    Skills you'll gain: User Story, Agile Software Development, Software Design Patterns, Design Thinking, Software Development Methodologies, Software Design, Agile Methodology, Agile Project Management, Process Mapping, Software Engineering, Kanban Principles, Kaizen Methodology, Software Development Life Cycle, Agile Product Development, Application Security, Scrum (Software Development), Object Oriented Design, Software Architecture, Software Quality (SQA/SQC), Requirements Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    9.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • A

    Amazon Web Services

    AWS Cloud Support Associate

    Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Command-Line Interface, Amazon CloudWatch, Identity and Access Management, AWS CloudFormation, Root Cause Analysis, Amazon DynamoDB, Customer Relationship Building, Network Troubleshooting, Amazon Web Services, Customer Relationship Management, Software Architecture, IT Automation, Cloud Computing, Technical Support and Services, Web Applications, Information Technology, Customer Service, Software Development

    4.8
    Rating, 4.8 out of 5 stars
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    6.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Entrepreneurship: Launching an Innovative Business

    Skills you'll gain: Customer Analysis, Value Propositions, Closing (Sales), Entrepreneurial Finance, Entrepreneurship, Business Planning, Ideation, Sales Strategy, Sales Pipelines, Innovation, Customer Insights, Risk Management, Risk Analysis, Proposal Development, New Product Development, Sales Presentations, Business Modeling, Strategic Thinking, Market Analysis, Finance

    4.6
    Rating, 4.6 out of 5 stars
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    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Customer Intelligence

    Skills you'll gain: Customer Insights, Customer Analysis, Customer Data Management, Data-Driven Marketing, Customer Relationship Management (CRM) Software, Customer Relationship Management, Marketing Analytics, Customer Engagement, Target Audience, Customer experience improvement, Personalized Campaigns, Data Integration, Email Marketing, Web Analytics, Driving engagement, Data Governance, Digital Analysis, Performance Measurement, Data Storytelling, Data Modeling

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    H

    HEC Paris

    Entrepreneurship Strategy: From Ideation to Exit

    Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creative Thinking, Entrepreneurial Finance, Creativity, Sales Strategy, Commercialization, B2B Sales, Sales, Business Planning, Product Planning, Business Strategy, Business Development, New Business Development, Personal Attributes, Self-Awareness, Personal Development, Global Marketing, Human Resources Management and Planning

    4.7
    Rating, 4.7 out of 5 stars
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    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Berklee

    The DIY Musician

    Skills you'll gain: Fundraising and Crowdsourcing, Music Theory, Music, Musical Composition, Peer Review, Music Performance, Storytelling, Project Planning, Instrumental Music, Production Planning, Web Presence, Social Media Content, Brand Marketing, Fundraising, Team Leadership, Sustainable Business, Leadership, Writing and Editing, Media Production, Social Media

    4.8
    Rating, 4.8 out of 5 stars
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    3.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Pricing and Sales Promotion

    Skills you'll gain: Sales Process, Sales Strategy, Sales, Sales Management, Product Promotion, Promotions and Campaigns, Product Strategy, Promotional Strategies, Product Lining, Strategic Marketing, Revenue Management, General Sales Practices, Selling Techniques, Market Dynamics, Consumer Behaviour, Cost Accounting, Value Propositions, Business Ethics, Customer Analysis, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Smarter Content and Communications with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    256 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Create Data Models: Coursera
  • Design Responsive Email Templates: Coursera
  • Venture Validation and Scaling: Creo Incubator
  • Data Preparation & Infrastructure: Coursera
  • Software Development Lifecycle: University of Minnesota
  • AWS Cloud Support Associate: Amazon Web Services
  • Entrepreneurship: Launching an Innovative Business: University of Maryland, College Park
  • Customer Intelligence: Microsoft
  • Entrepreneurship Strategy: From Ideation to Exit: HEC Paris
  • The DIY Musician: Berklee

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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