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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Value Chain Management

    Skills you'll gain: Management Accounting, Operations Management, Marketing Planning, Organizational Strategy, Marketing, Performance Measurement, Operations, Strategic Marketing, Product Lining, Communication Planning, Product Strategy, Supply Chain, Continuous Improvement Process, Manufacturing Operations, Product Assortment, Operational Analysis, Cost Accounting, Performance Analysis, Supply Chain Management, Quality Control

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Capstone: Create Value from Open Data

    Skills you'll gain: Peer Review, Analytical Skills, Complex Problem Solving, Analysis, Data Literacy, Data Analysis, Constructive Feedback, Data Storytelling, Value Propositions, Data Integration, Exploratory Data Analysis, Data Presentation, Presentations

    4.2
    Rating, 4.2 out of 5 stars
    ·
    56 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Product Owner

    Skills you'll gain: AI Product Strategy, User Story, Backlogs, Agile Product Development, Agile Software Development, Scrum (Software Development), Stakeholder Communications, Agile Methodology, Kanban Principles, Responsible AI, Generative AI, Product Roadmaps, Virtual Teams, Information Technology, Sprint Retrospectives, Computer Hardware, ChatGPT, Stakeholder Management, Sprint Planning, Product Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7.7K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Introduction to AI

    Skills you'll gain: Generative AI, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), AI literacy, Model Training, Machine Learning, Innovation, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Job Skills
    Job Skills
    A

    Adobe

    Adobe Content Creator: Launching Your Creative Career

    Skills you'll gain: Adobe Express, Content Scheduling, Content Creation, Responsible AI, Logo Design, AI powered creativity, Digital Design, Generative AI, Social Media, Social Media Management, Creative Design, Adobe Photoshop, Visual Design, Content Marketing, Infographics, Content Strategy, Typography, Storytelling, Color Theory, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Product Managers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, ChatGPT, Generative AI, Commercialization, Product Management, AI Enablement, Google Gemini, Product Lifecycle Management, Stakeholder Communications, Technical Product Management, LLM Application, AI literacy, Customer experience improvement, Team Building, Responsible AI, Stakeholder Engagement, Artificial Intelligence and Machine Learning (AI/ML), Creativity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Strategic Analysis: Markets, Resources, and Ecosystems

    Skills you'll gain: Strategic Thinking, Business Strategy, Customer Analysis, Business Strategies, Competitive Analysis, Market Analysis, Strategic Decision-Making, Market Opportunities, Corporate Strategy, Strategic Leadership, Organizational Strategy, Strategic Marketing, Strategic Partnership, Customer Insights, Growth Strategies, Market Dynamics, Case Studies, Value Propositions, Crisis Management, Organizational Development

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Drive Growth with Lifecycle

    Skills you'll gain: Marketing Automation, Marketing Effectiveness, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Strategies, Customer Retention, Growth Strategies, Customer Acquisition Management, HubSpot CRM, Customer experience strategy (CX), Customer Analysis, Email Marketing, Campaign Management, Campaign Planning, Performance Measurement, Business Metrics, Customer Engagement, Key Performance Indicators (KPIs), Customer Communications Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    IBM Management Consultant

    Skills you'll gain: Financial Modeling, Financial Statement Analysis, Management Consulting, Strategic Planning, Business Strategy, Data Presentation, Business Consulting, Data Visualization, Stakeholder Engagement, Business Analysis, Stakeholder Management, Generative AI, Microsoft Excel, Problem Solving, Requirements Analysis, Process Improvement, Change Management, Lean Six Sigma, Key Performance Indicators (KPIs), Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for UI UX Design

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, UI/UX Research, Responsible AI, Persona (User Experience), AI literacy, User Interface and User Experience (UI/UX) Design, Experience Design, Miro AI, Design Software, AI Workflows, Brainstorming, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, AI Integrations, Large Language Modeling, Human Centered Design, Wireframing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Develop Effective Messaging Strategies

    Skills you'll gain: Content Performance Analysis, Marketing Effectiveness, Marketing Strategies, Campaign Planning, Conversion Funnel Analysis, Campaign Management, Data-Driven Marketing, User Feedback, Marketing Communications, Product Marketing, Marketing Analytics, Performance Analysis, Digital Marketing, Performance Measurement, Marketing Design, Target Audience, Driving engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Project Planning: Putting It All Together

    Skills you'll gain: Project Management Life Cycle, Project Management, Project Planning, Project Risk Management, Communication Planning, Project Documentation, Milestones (Project Management), Project Schedules, Risk Management, Project Estimation, Cost Management, Budget Management, Risk Management Framework, Budgeting, Risk Mitigation, Document Management, Estimation, Cost Estimation, Procurement, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15K reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Value Chain Management: University of Illinois Urbana-Champaign
  • Capstone: Create Value from Open Data: ESSEC Business School
  • IBM Product Owner: IBM
  • Introduction to AI: Google
  • Adobe Content Creator: Launching Your Creative Career: Adobe
  • Generative AI for Product Managers: IBM
  • Strategic Analysis: Markets, Resources, and Ecosystems: Sage Publications
  • Drive Growth with Lifecycle: Coursera
  • IBM Management Consultant: IBM
  • Generative AI for UI UX Design: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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