YouTube marketing courses can help you learn video content creation, audience engagement strategies, SEO for video, and analytics interpretation. You can build skills in crafting compelling thumbnails, optimizing titles and descriptions, and leveraging social media for promotion. Many courses introduce tools like Google Analytics, TubeBuddy, and Canva, which assist in measuring performance, enhancing video quality, and designing eye-catching visuals.

IE Business School
Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Market Dynamics, Consumer Behaviour, Market Research, Customer Insights, Sales, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Peking University
Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Marketing, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Business Writing, Business Development, Business Valuation, Proposal Development, Business Strategy, Commercial Laws, Innovation
Mixed · Course · 1 - 4 Weeks

Unilever
Skills you'll gain: Web Analytics, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, AI Personalization, Target Audience, Marketing Materials, ChatGPT, Customer Insights, Generative AI, Marketing Analytics, Email Marketing, Social Media Campaigns, Content Creation
Intermediate · Guided Project · Less Than 2 Hours

Salesforce
Skills you'll gain: Sales Development, Salesforce, Lead Generation, Sales Support, Sales Pipelines, Campaign Management, Sales Process, Sales Operations, Customer Relationship Management (CRM) Software, Data Import/Export, Data Cleansing
Beginner · Course · 1 - 4 Weeks

The Hong Kong University of Science and Technology
Skills you'll gain: International Relations, Economic Development, International Finance, World History, Fiscal Management, Economics, Financial Systems, Global Marketing, Economics, Policy, and Social Studies, Governance, Banking, Growth Strategies
Beginner · Course · 1 - 3 Months

University of California San Diego
Skills you'll gain: Telecommunications, Internet Of Things, Wireless Networks, Emerging Technologies, Communication Systems, Digital Communications, General Networking, Computer Networking, Network Protocols
Mixed · Course · 1 - 3 Months

SkillsBooster Academy
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Data Ethics, ChatGPT, Search Engine Marketing, Content Creation, Content Performance Analysis, Artificial Intelligence, Digital Marketing, Content Marketing, Marketing, Business Strategy, Business Ethics, Marketing Strategy and Techniques, Market Research, Digital Media Strategy, Product Strategy, Marketing Materials
Intermediate · Course · 1 - 3 Months

Queen Mary University of London
Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Research Methodologies, Business Research, Surveys, Research, Market Analysis, Qualitative Research, Data Analysis, Business Reporting, Business Ethics
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Sales Presentations, Meeting Facilitation, Business Writing, English Language, Negotiation, Active Listening, Business Correspondence, Selling Techniques, Business Communication, Employee Coaching, Brainstorming, Promotional Materials, Presentations, Business Marketing, Vocabulary, Marketing, Concision, Business Management, Forecasting, Management Reporting
Intermediate · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Data Ethics, AI Security, Management Consulting, Artificial Intelligence, Business Consulting, Consulting, Technical Consulting, AI Enablement, Microsoft Copilot, Quality Assurance, Market Research, Large Language Modeling, Data-Driven Decision-Making, Automation, Technical Communication, Critical Thinking, Problem Solving
Beginner · Specialization · 1 - 3 Months

University of Minnesota
Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Pharmaceuticals, Medical Devices, Health Care, Health Technology, Biomedical Technology, Healthcare Ethics, Market Dynamics, Health Administration, Health Policy, Innovation, Financial Regulations, Cultural Diversity, Regulatory Affairs, Insurance, Market Trend, Stakeholder Analysis
Beginner · Course · 1 - 3 Months