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  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.


Popular Marketing Automation Courses and Certifications


  • Status: Free Trial
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    IBM

    IBM UI/UX Designer

    Skills you'll gain: Information Architecture, UI/UX Research, User Research, Agile Software Development, Scrum (Software Development), User Interface and User Experience (UI/UX) Design, Design Thinking, User Experience, User Centered Design, Usability, Usability Testing, Responsive Web Design, Agile Methodology, Kanban Principles, User Interface (UI), Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
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    2.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    Coursera

    Manage Suppliers: From List to Onboarding

    Skills you'll gain: Supplier Management, Vendor Management, Vendor Relationship Management, Supplier Relationship Management, Strategic Sourcing, Procurement, Compliance Management, Data Integrity, Workflow Management, Data Quality, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Strategic Sourcing & Supplier Selection

    Skills you'll gain: Strategic Sourcing, Supplier Management, Vendor Management, Contract Negotiation, Supplier Performance Management, Vendor Relationship Management, Supplier Relationship Management, Procurement, Financial Modeling, Cost Benefit Analysis, Negotiation, Market Research, Market Intelligence, Risk Management, Financial Analysis, Data-Driven Decision-Making, Spreadsheet Software, Process Improvement, Business Communication, Data Analysis

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Master of Engineering in Engineering Management

    Skills you'll gain: User Story, New Product Development, Real-Time Operating Systems, Model Based Systems Engineering, Model Evaluation, Field-Programmable Gate Array (FPGA), Failure Analysis, Sustainable Business, Data Mining, Delegation Skills, Object Oriented Design, Sampling (Statistics), Proposal Writing, Supplier Management, Accountability, Data Ethics, Sustainability Reporting, Database Design, Generative AI, Sustainable Design

    Earn a degree

    Degree · 1 - 4 Years

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    Alex Genadinik

    Customer Service With ChatGPT And By Creating A Custom GPT

    Skills you'll gain: ChatGPT, Customer Service, Self Service Technologies, AI Enablement, Customer Support, AI Personalization, Prompt Engineering, Customer experience improvement, Employee Training, Technology Strategies, Standard Operating Procedure

    Mixed · Course · 1 - 4 Weeks

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    Logical Operations

    Microsoft Office Word 2021-2024: Part 2

    Skills you'll gain: Microsoft Word, Microsoft Office, Microsoft 365, Document Management, Microsoft Windows, Productivity Software, Email Automation, Writing and Editing, Writing, Business Writing, Technical Documentation, Productivity, Collaborative Software, Web Content, Computer Literacy, Editing, Report Writing, Web Content Accessibility Guidelines, Collaboration, Business Communication

    Mixed · Course · 1 - 3 Months

  • Status: Preview
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    HEC Paris

    Entrepreneurship Strategy: From Ideation to Exit

    Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creativity, B2B Sales, Sales, Business Planning, Business Strategy, Business Development, Self-Awareness, Global Marketing, Human Resources, Fundraising and Crowdsourcing, Financial Analysis, Cash Management, Recruitment, Team Building

    4.7
    Rating, 4.7 out of 5 stars
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    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    Knowledge Accelerators

    Customer Service Fundamentals

    Skills you'll gain: Customer Service, Problem Solving, Customer Support, Telephone Skills, Greeting Customers, Help Desk Support, Customer Inquiries, Customer and Client Support, Critical Thinking and Problem Solving, Technical Support and Services, Customer Relationship Management, Interpersonal Communications, Communication, Customer Complaint Resolution, Empathy, Customer Engagement, Customer experience improvement, Process Management, Organizational Skills

    4.8
    Rating, 4.8 out of 5 stars
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    1.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Northwestern University

    The Importance of Listening

    Skills you'll gain: Real Time Data, Social Media Content, Social Media, Social Media Marketing, Big Data, Crisis Management, Analytics, Content Marketing, Social Media Strategy, Text Mining, Data-Driven Decision-Making, Competitive Analysis, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
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    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

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    Logical Operations

    Adobe Illustrator CC: Part 1

    Skills you'll gain: Adobe Illustrator, Adobe Creative Cloud, Graphic Design, Graphic and Visual Design, Adobe Photoshop, Graphic and Visual Design Software, User Interface (UI), Computer Graphics, Document Management, Design Elements And Principles, Typography, Web Content, Productivity Software, Scalability

    Mixed · Course · 1 - 3 Months

  • Status: New
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    Coursera

    Highlight Data with Excel Conditional Formatting

    Skills you'll gain: Microsoft Excel, Dashboard, Data Visualization, Spreadsheet Software, Data Presentation, Excel Formulas, Stakeholder Communications, Project Coordination, Project Management, Technical Communication, Operational Efficiency, Project Planning, Prioritization, Data-Driven Decision-Making, Scheduling, Performance Analysis, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    University of Pennsylvania

    AI For Business

    Skills you'll gain: AI Personalization, Fraud detection, Generative AI, Responsible AI, Data Ethics, AI Enablement, Data Governance, Big Data, Business Strategies, Machine Learning Algorithms, Generative Adversarial Networks (GANs), Corporate Strategy, Data Security, Governance, Human Resources, Customer Data Management, Credit Risk, Data-Driven Decision-Making, Machine Learning, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing automation courses

  • IBM UI/UX Designer: IBM
  • Manage Suppliers: From List to Onboarding: Coursera
  • Strategic Sourcing & Supplier Selection: Coursera
  • Master of Engineering in Engineering Management: University of Colorado Boulder
  • Customer Service With ChatGPT And By Creating A Custom GPT: Alex Genadinik
  • Microsoft Office Word 2021-2024: Part 2: Logical Operations
  • Entrepreneurship Strategy: From Ideation to Exit: HEC Paris
  • Customer Service Fundamentals: Knowledge Accelerators
  • The Importance of Listening: Northwestern University
  • Adobe Illustrator CC: Part 1: Logical Operations

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