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Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Customer Data Analytics for Marketers

    Skills you'll gain: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Transforming with Data Analytics and Organization

    Skills you'll gain: Digital Transformation, Business Transformation, Customer experience strategy (CX), Data Strategy, Applied Machine Learning, Business Modeling, Analytics, Organizational Change, Machine Learning Software, Technology Strategies, Business Analytics, Customer Insights, Innovation, Organizational Strategy, Machine Learning, Business Strategy, Workforce Development, Strategic Decision-Making, Forecasting, Competitive Analysis

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Data Analysis with Python: Inform a Business Decision

    Skills you'll gain: Data Storytelling, Pandas (Python Package), Data Analysis, Data-Driven Decision-Making, Exploratory Data Analysis, Analytical Skills, Business Analysis, Data Manipulation, Data Cleansing, Python Programming, Data Import/Export, Promotional Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    I

    Institut Mines-Télécom

    Digital Intelligence for the Common Good

    Skills you'll gain: digital literacy, Digital Communications, Emerging Technologies, Digital Transformation, Safety and Security, Persona (User Experience), Cyber Governance, Technology Strategies, Law, Regulation, and Compliance, Empathy & Emotional Intelligence, Cultural Diversity, Innovation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Digital Transformation

    Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Technology Strategies, Competitive Analysis, Corporate Strategy, Business Strategy, Strategic Thinking, Business Economics, Emerging Technologies, Technology Roadmaps, Market Dynamics, Change Management, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing

    Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Marketing Strategies, Digital Media Strategy, Campaign Management, Business Analytics, Marketing Management, Marketing, Web Analytics, Data Analysis, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Compare User Behavior with Segments

    Skills you'll gain: Web Analytics, Customer Engagement, Technical Communication, Campaign Management, Analysis, Strategic Marketing, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Digital Twins

    Skills you'll gain: Manufacturing Operations, Production Planning, Digital Transformation, Technology Strategies, Business Modeling, Product Lifecycle Management, Internet Of Things, Simulation and Simulation Software, Emerging Technologies, Real Time Data, Trend Analysis, Risk Analysis, Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    105 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Analysis and Interpretation of Data

    Skills you'll gain: Analytics, Data Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Marketing Analytics, Probability & Statistics, Statistical Methods, Data Cleansing, Digital Marketing, Exploratory Data Analysis, Market Research, Data Preprocessing, Return On Investment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Marketing Digital

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Content Performance Analysis, Media Buying, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Digital Media Strategy, Pay Per Click Advertising, Marketing Strategies, Marketing, Paid media, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Customer Analytics

    Skills you'll gain: Customer Analysis, Data-Driven Decision-Making, Descriptive Analytics, Marketing Analytics, Predictive Analytics, Customer Insights, Business Analytics, Analytics, Consumer Behaviour, Process Optimization, Data Collection, Regression Analysis, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Machinery for Concreting

    Skills you'll gain: Equipment Design, Product Lifecycle Management, Construction Engineering, Construction, Construction Management, Machine Controls, Plant Operations and Management, Facility Management and Maintenance, Automation Engineering, Architecture and Construction, Digital Transformation, Data Maintenance, Hydraulics, Control Systems, 3D Modeling, Continuous Monitoring

    Advanced · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular digital analytics courses

  • Customer Data Analytics for Marketers: University of Colorado System
  • Transforming with Data Analytics and Organization: University of Maryland, College Park
  • Data Analysis with Python: Inform a Business Decision: Coursera
  • Digital Intelligence for the Common Good: Institut Mines-Télécom
  • Digital Transformation: University of Virginia
  • Digital Marketing: University of Illinois Urbana-Champaign
  • Compare User Behavior with Segments: Coursera
  • Digital Twins: University of Michigan
  • Analysis and Interpretation of Data: Queen Mary University of London
  • Marketing Digital: Universidad Austral

Skills you can learn in Business Essentials

Analytics (37)
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Microsoft Excel (26)
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Business Communication (16)
Decision-making (16)
Leadership (15)

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