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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • C

    Coursera

    Discover Keywords: Forecast Traffic & Costs

    Skills you'll gain: Keyword Research, Data-Driven Marketing, Marketing Analytics, Data-Driven Decision-Making, Marketing Budgets, Return On Investment, Search Engine Marketing, Forecasting, Google Ads, Campaign Planning, Target Audience, Research

    Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Segmenting the Market with Jagdish Sheth

    Skills you'll gain: Target Market, Strategic Marketing, Target Audience, Marketing, Market Opportunities, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Customer Analysis, Marketing Psychology, Value Propositions, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour, Product Promotion

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Regression Modeling for Marketers

    Skills you'll gain: Statistical Software, Marketing Analytics, Model Evaluation, Regression Analysis, Data-Driven Marketing, Statistical Modeling, Data Visualization, Statistical Methods, Statistical Analysis, Strategic Marketing, Market Analysis, Marketing, Predictive Analytics, Predictive Modeling, Logistic Regression, Customer Insights, Target Market, Statistical Hypothesis Testing, Variance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Master Marketing Strategy: Analyze, Design & Evaluate

    Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Brand Marketing, Marketing Strategies, Marketing Design, Strategic Marketing, Marketing Planning, Brand Management, Campaign Management, Branding, Marketing Management, Campaign Planning, Brand Strategy, Market Analysis, Marketing, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Customer experience improvement, Brand Loyalty

    Mixed · Course · 1 - 3 Months

  • I

    IBM

    IBM Product Manager

    Skills you'll gain: AI Product Strategy, User Story, Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Agile Software Development, Scrum (Software Development), Product Roadmaps, Agile Methodology, Kanban Principles, Responsible AI, Generative AI, Backlogs, Product Planning, Generative Model Architectures, Registration, Leadership

    ★ 4.7 (4.5K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Ready
    Job Ready
  • E

    EDUCBA

    International Marketing Strategies and Global Trade

    Skills you'll gain: Global Marketing, Market Analysis, International Finance, Market Research, Consumer Behaviour, Market Intelligence, Marketing, Promotional Strategies, Culture, Business Management, Marketing Management, Strategic Marketing, Business Ethics, Market Opportunities, Marketing Planning, Legal Risk, Cultural Diversity, Marketing Strategies, Revenue Management, Economics

    Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    International Marketing and Global Trade

    Skills you'll gain: Global Marketing, Intercultural Competence, Strategic Planning, Cultural Diversity, Cultural Sensitivity, Market Research, Market Analysis, Strategic Decision-Making, International Finance, Product Lifecycle Management, Diversity Awareness, Culture, Business Planning, Market Intelligence, Advertising, Branding, Strategic Marketing, Marketing Strategies, Consumer Behaviour, Business Development

    Beginner · Specialization · 3 - 6 Months

  • A

    Automatic Data Processing, Inc. (ADP)

    Recruiting Analytics and Talent Pipeline Management

    Skills you'll gain: Recruitment, Talent Recruitment, Talent Pipelining, Professional Networking, Recruitment Strategies, Full Cycle Recruitment, Relationship Building, Talent Sourcing, Performance Metric, Applicant Tracking Systems, Job Analysis, Talent Acquisition, Consultative Approaches, Process Improvement, Change Management, Performance Improvement, Performance Reporting, Market Research, Key Performance Indicators (KPIs), Analytics

    ★ 5 (29) · Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    Microsoft AI Product Manager

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, User Interface and User Experience (UI/UX) Design, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis

    ★ 4.5 (402) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Top AI Program
    Top AI Program
  • M

    Microsoft

    Crafting User-First Product Experiences in the AI Era

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, User Interface and User Experience (UI/UX) Design, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Data Ethics, Law, Regulation, and Compliance, Responsible AI, Data Governance

    ★ 4.6 (379) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Identify Buyer Segments with Data Analytics

    Skills you'll gain: Persona Development, Customer Analysis, Customer Insights, Pivot Tables And Charts, Data-Driven Marketing, Target Audience, Target Market, Marketing Analytics, Data-Driven Decision-Making, Market Research, Data Literacy, Data Analysis, Persona (User Experience), Data Synthesis, Statistical Reporting, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Uncover Insights: AI-Driven Focus Groups

    Skills you'll gain: Focus Group, Prompt Engineering, Qualitative Research, Market Research, Discussion Facilitation, Data Synthesis, Customer Insights, Business Research, Real Time Data, User Feedback, Analysis, Design Research, Data Analysis, Artificial Intelligence, AI Integrations, Generative AI

    Beginner · Course · 1 - 4 Weeks

1…91011…412

In summary, here are 10 of our most popular market research courses

  • Discover Keywords: Forecast Traffic & Costs: Coursera
  • Segmenting the Market with Jagdish Sheth: Kennesaw State University
  • Regression Modeling for Marketers: University of Colorado System
  • Master Marketing Strategy: Analyze, Design & Evaluate: EDUCBA
  • IBM Product Manager: IBM
  • International Marketing Strategies and Global Trade: EDUCBA
  • International Marketing and Global Trade: EDUCBA
  • Recruiting Analytics and Talent Pipeline Management: Automatic Data Processing, Inc. (ADP)
  • Microsoft AI Product Manager: Microsoft
  • Crafting User-First Product Experiences in the AI Era: Microsoft

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