• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Management

Marketing Management Courses

Marketing management courses can help you learn strategic planning, market analysis, brand development, and customer relationship management. You can build skills in digital marketing tactics, campaign management, and data analytics to measure campaign effectiveness. Many courses introduce tools like Google Analytics, CRM software, and social media platforms, showing how these resources can enhance your marketing strategies and improve engagement with target audiences.

Popular Marketing Management Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Intro to Digital Experience and Content Management

    Skills you'll gain: Adobe Experience Manager, Content Management Systems, Content Development and Management, Digital Content, Digital Publishing, Version Control, Web Content, Asset Management, Scalability, Business Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    GitHub Copilot for Project Management

    Skills you'll gain: GitHub Copilot, Microsoft Visual Studio, GitHub, Microsoft Development Tools, Code Review, Program Development, Software Documentation, Maintainability, AI Integrations, Web Development Tools, Technical Documentation, Development Testing, Test Case, Debugging

    4.4
    Rating, 4.4 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Legal Document Management

    Skills you'll gain: Legal Technology, Document Management, Generative AI, AI Workflows, Compliance Management, AI Integrations, Contract Management, Automation, Contract Review

    3.5
    Rating, 3.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Risk Management Essentials

    Skills you'll gain: Responsible AI, Enterprise Risk Management (ERM), Risk Management Framework, Risk Management, Governance Risk Management and Compliance, Data Ethics, Business Risk Management, Generative AI, AI Enablement, Compliance Management, AI Integrations, Risk Mitigation, Risk Analysis, Regulatory Compliance, Governance, Mitigation, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Mastering Program Management: Strategy to Certification

    Skills you'll gain: Program Management, Stakeholder Management, Resource Allocation, Stakeholder Engagement, Change Control, Change Management, Stakeholder Communications, Organizational Change, Program Implementation, Organizational Strategy, Resource Planning, Project Portfolio Management, Risk Management, Resource Management, Stakeholder Analysis, Project Management Life Cycle, Governance, Project Management, Project Management Institute (PMI) Methodology, Benefits Administration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    76 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Foundations of IT Project Management

    Skills you'll gain: Project Risk Management, IT Management, Project Management, Software Development Methodologies, Systems Development Life Cycle, IT Infrastructure, Software Development Life Cycle, Information Technology, Project Portfolio Management, Project Scoping, Cloud Infrastructure, Environmental Social And Corporate Governance (ESG), Risk Management, Resource Management, Security Management, Agile Methodology, Scrum (Software Development), Agile Software Development, Cloud Services, Information Technology Operations

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Marketing Performance Using R and Excel

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Customer Analysis, Marketing Effectiveness, Customer Retention, Advanced Analytics, Marketing Strategies, Market Analysis, Sales Management, Customer Insights, Data-Driven Decision-Making, Customer experience improvement, Customer Service, Predictive Analytics, Consumer Behaviour, Case Studies, Predictive Modeling, R Programming, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Information Security Program Management

    Skills you'll gain: Security Management, Security Controls, Asset Management, Security Strategy, IT Management, Program Management, Security Awareness, Computer Security Awareness Training, Cyber Security Strategy, IT Security Architecture, Information Management, Technology Roadmaps, Cyber Security Policies, Continuous Monitoring, Cybersecurity, Enterprise Security, Program Development, Vendor Management, Quality Management, Continuous Improvement Process

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    AI Business School

    AI agents and creator tools for marketing professionals

    Skills you'll gain: Agentic Workflows, Agentic systems, AI Workflows, No-Code Development, Productivity, AI Enablement, Marketing Automation, Generative AI Agents, MarTech, Digital Transformation, Marketing, Artificial Intelligence, AI Integrations, Automation, Business Technologies, Innovation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Management: Building AI-Powered Products

    Skills you'll gain: AI Product Strategy, Commercialization, Product Management, AI Enablement, Stakeholder Communications, Technical Product Management, Product Lifecycle Management, Team Building, Stakeholder Engagement, Artificial Intelligence, Stakeholder Management, Return On Investment, Product Development, New Product Development, Team Management, Communication

    4.3
    Rating, 4.3 out of 5 stars
    ·
    179 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IIMA - IIM Ahmedabad

    Strategy and Game Theory for Management

    Skills you'll gain: Strategic Thinking, Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Culture Transformation, Complex Problem Solving, Problem Solving, Business Economics, Critical Thinking, Decision Making, Market Dynamics, Economics, Negotiation, Risk Management, Mergers & Acquisitions, Advertising, Innovation, Economic Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    289 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Change Management for GenAI Integration

    Skills you'll gain: Responsible AI, Stakeholder Engagement, Organizational Change, Change Management, Innovation, Business Transformation, Stakeholder Management, AI Integrations, Digital Transformation, Generative AI, Culture Transformation, Artificial Intelligence, Performance Metric, Leadership, Organizational Strategy, Key Performance Indicators (KPIs), Employee Engagement, Business Strategy, Communication Strategies

    4
    Rating, 4 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

1…919293…834

In summary, here are 10 of our most popular marketing management courses

  • Intro to Digital Experience and Content Management: Adobe
  • GitHub Copilot for Project Management: Microsoft
  • GenAI for Legal Document Management: Coursera
  • GenAI for Risk Management Essentials: Coursera
  • Mastering Program Management: Strategy to Certification: SkillUp
  • Foundations of IT Project Management: Packt
  • Analyze Marketing Performance Using R and Excel: EDUCBA
  • Information Security Program Management: LearnKartS
  • AI agents and creator tools for marketing professionals: AI Business School
  • Product Management: Building AI-Powered Products: SkillUp

Skills you can learn in Entrepreneurship

Innovation (38)
Modeling (25)
Business Model (18)
Plan (16)
Investment (15)
Market (economics) (15)
Product (12)
Planning (11)
Social Entrepreneurship (10)
Strategic Management (10)
Business Plan (9)
Business Strategy (6)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok