Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

University of Pennsylvania
Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Economics, Policy, and Social Studies, Market Analysis, Resource Allocation, Policy Analysis, Tax, Resource Utilization, Consumer Behaviour, Cost Benefit Analysis, Decision Making
★ 4.7 (1.7K) · Mixed · Course · 1 - 3 Months

Skillshare
Skills you'll gain: Copywriting, Creative Thinking, Writing and Editing, Concision, Creativity, Persuasive Communication, Editing, Writing, Storytelling, Grammar, Blogs, Business Writing, Marketing Materials, Content Creation, Journals, Growth Mindedness, Content Marketing, Value Propositions, Empowerment, Social Media Content
Beginner · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Intercultural Competence, Sustainable Development, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Consumer Behaviour, Ethical Standards And Conduct, Environmental Issue, Market Analysis, Branding, Solution Design, Cultural Responsiveness, Culture
★ 4.8 (558) · Beginner · Specialization · 3 - 6 Months

Packt
Skills you'll gain: Unity Engine, Augmented and Virtual Reality (AR/VR), Animation and Game Design, Game Design, Augmented Reality, Animations, 3D Assets, Virtual Reality, Application Deployment, UI Components, User Interface (UI), Video Game Development, Artificial Intelligence and Machine Learning (AI/ML), Code Reusability, Devops Tools, C# (Programming Language), DevOps, Artificial Intelligence, CI/CD, Object Oriented Programming (OOP)
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Solution Sales Engineering, Sales Presentation, Solution Selling, B2B Sales, Sales Presentations, Stakeholder Communications, Risk Mitigation, Consultative Selling, Proposal Development, Enterprise Sales, Selling Techniques, Business Risk Management, Sales Strategy, Stakeholder Engagement, Risk Analysis, Key Performance Indicators (KPIs), General Sales Practices, Proposal Writing, Problem Solving, Value-Based Care
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Ethics, Business Research, Surveys, Survey Creation, Qualitative Research, Data Quality, Persona Development, Sample Size Determination, Data Governance, File Management, Sampling (Statistics), Market Research, Marketing Analytics, Return On Investment, Focus Group, Quantitative Research, General Data Protection Regulation (GDPR), Key Performance Indicators (KPIs), Research Design, Research Methodologies
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: AI Personalization, Machine Learning Methods, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, Data Strategy, People Analytics, HR Tech, Generative Model Architectures, AI Enablement, Human Resource Management, AI Product Strategy, Data Governance, Human Resources Management and Planning, Personalized Campaigns, Big Data, Machine Learning, Analytics
★ 4.7 (1.9K) · Beginner · Specialization · 3 - 6 Months

Università Bocconi
Skills you'll gain: Leadership and Management, Branding, Business Management, Brand Management, Brand Strategy, Brand Loyalty, Data Strategy, Fundraising, Data-Driven Decision-Making, Marketing, Consumer Behaviour, Customer Engagement, Target Audience
★ 4.8 (1.5K) · Mixed · Course · 1 - 3 Months

Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Data-Driven Marketing, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Customer Data Management, Social Media Marketing
★ 4.3 (12) · Beginner · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Virtual Reality, Augmented and Virtual Reality (AR/VR), Unity Engine, Video Game Development, 3D Assets, Animation and Game Design, Visualization (Computer Graphics), Virtual Environment, Computer Graphics, Game Design, Interactive Design, Prototyping, Interaction Design, Storyboarding, User Interface (UI), Human Computer Interaction, User Acceptance Testing (UAT), Computer Graphic Techniques, Animations, Application Design
★ 4.7 (2.1K) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Unity Engine, 3D Assets, Game Design, Video Game Development, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Machine Learning Methods, Computer Graphic Techniques, Generative AI, Machine Learning, Object Oriented Design, C# (Programming Language)
Intermediate · Course · 1 - 4 Weeks
Arizona State University
Skills you'll gain: Business Ethics, Oral Expression, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Business Correspondence, Brainstorming, Ethical Standards And Conduct, Negotiation, Purchasing, Verbal Communication Skills, Product Planning, Telephone Skills, Business Writing, Marketing Budgets, Business Communication, Business Planning, Communication, Marketing
★ 4.8 (2.1K) · Intermediate · Specialization · 3 - 6 Months