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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    I

    IE Business School

    Foundations of Strategy

    Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Strategic Marketing, Resource Management, Business Process

    4.8
    Rating, 4.8 out of 5 stars
    ·
    205 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    SQL for Data Science Capstone Project

    Skills you'll gain: Presentations, SQL, Descriptive Statistics, Data Storytelling, Data Analysis, Peer Review, Exploratory Data Analysis, Statistical Analysis, Data Modeling, Performance Metric, Business Analytics, Text Mining, Data Science, Data Import/Export, Target Audience, Proposal Development

    4.2
    Rating, 4.2 out of 5 stars
    ·
    251 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    R

    Real Madrid Graduate School Universidad Europea

    Conceptos imprescindibles - Requisitos para el análisis

    Skills you'll gain: Data Literacy, Technical Communication, Probability & Statistics, Web Scraping, Data Import/Export, JSON, Statistical Analysis, Pandas (Python Package), Analytical Skills, Descriptive Statistics, Data Manipulation, Probability, Data Collection, Data Capture, Restful API, Performance Measurement, Data Cleansing, Application Programming Interface (API)

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Exploratory Data Analysis for Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Data Cleansing, Data Access, Data Analysis, Statistical Inference, Statistical Hypothesis Testing, Data Quality, Data Science, Probability & Statistics, Jupyter, Machine Learning, Data Manipulation, Pandas (Python Package), Statistical Analysis, Data Transformation, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.5K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Industrial IoT Markets and Security

    Skills you'll gain: Internet Of Things, Real-Time Operating Systems, General Networking, Wireless Networks, Information Systems Security, Application Security, Petroleum Industry, Automation, Network Protocols, Emerging Technologies, Cloud Platforms, Embedded Systems, Market Analysis, Interviewing Skills, Software-Defined Networking, Workforce Development, Platform As A Service (PaaS)

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    617 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Business Intelligence (BI) Essentials

    Skills you'll gain: Business Intelligence, Data-Driven Decision-Making, Data Mining, Business Analytics, Data Analysis, Statistical Visualization, Data Management, Data Collection, Data Visualization, Data Warehousing, Data Wrangling, Extract, Transform, Load, Data Visualization Software, Data Transformation, Key Performance Indicators (KPIs)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    391 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Microsoft Excel Mastery: From Basics to Pro Skills

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Spreadsheet Software, Business Reporting, Data Visualization, Excel Macros, Dashboard, Forecasting, Data Analysis, Data Visualization Software, Predictive Modeling, Data Validation, Productivity Software, Data Entry, Data Management, Financial Modeling, Data Security, Data Integrity, Computer Literacy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    74 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Fundamentals of Visualization & Design with Tableau

    Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Color Theory, Interactive Data Visualization, Data Presentation, Data Import/Export, Data Storytelling, Business Analytics, Data Science, Marketing Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    NoSQL Databases: Analyze & Implement Scalable Systems

    Skills you'll gain: NoSQL, Big Data, Data Pipelines, Databases, Real Time Data, Scalability, Distributed Computing, Data Processing, Database Architecture and Administration, Data Integrity, Machine Learning Algorithms, Machine Learning

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    Data Literacy: Exploring and Visualizing Data

    Skills you'll gain: Exploratory Data Analysis, Data Literacy, Data Storytelling, Data-Driven Decision-Making, Data Presentation, SAS (Software), Trend Analysis, Data Manipulation, Data Analysis, Data Quality, Analysis, Scatter Plots, Analytics, Data Visualization, Interactive Data Visualization, Technical Communication, Data Ethics, Data Visualization Software, Research, Data Cleansing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    AI Product Management

    Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Responsible AI, Data Ethics, Data Management, Unsupervised Learning, Human Computer Interaction, User Experience Design, Classification And Regression Tree (CART), Data Quality, Human Centered Design, Machine Learning, Human Factors, Regression Analysis, Technical Management, Applied Machine Learning, Project Management, Product Management, Product Design, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    982 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Keras Deep Learning Projects with TensorFlow

    Skills you'll gain: Natural Language Processing, Keras (Neural Network Library), Generative AI, Generative Model Architectures, Image Analysis, Artificial Neural Networks, Text Mining, Computer Vision, Tensorflow, Deep Learning, Feature Engineering, Performance Testing, Machine Learning Methods, Applied Machine Learning, Google Cloud Platform, Application Development, Data Processing, Systems Development, Python Programming, Data Transformation

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Foundations of Strategy: IE Business School
  • SQL for Data Science Capstone Project: University of California, Davis
  • Conceptos imprescindibles - Requisitos para el análisis : Real Madrid Graduate School Universidad Europea
  • Exploratory Data Analysis for Machine Learning: IBM
  • Industrial IoT Markets and Security: University of Colorado Boulder
  • Business Intelligence (BI) Essentials: IBM
  • Microsoft Excel Mastery: From Basics to Pro Skills: EDUCBA
  • Fundamentals of Visualization & Design with Tableau: University of Colorado Boulder
  • NoSQL Databases: Analyze & Implement Scalable Systems: EDUCBA
  • Data Literacy: Exploring and Visualizing Data: SAS

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