Digital media courses can help you learn content creation, social media strategy, digital marketing, and video production techniques. You can build skills in audience engagement, analytics interpretation, and effective storytelling. Many courses introduce tools like Adobe Creative Suite for design, Hootsuite for social media management, and Google Analytics for tracking performance, showing how these skills can enhance your ability to connect with audiences and measure the impact of your digital initiatives.

Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Animations, Graphic Design, Graphic and Visual Design Software, Digital Design, Content Creation, Multimedia, Photo/Video Production and Technology, Infographics, Video Production, Media Production, Data Import/Export, Data Sharing, Marketing
Beginner · Guided Project · Less Than 2 Hours

LearnKartS
Skills you'll gain: Google Analytics, Email Marketing, Google Ads, WordPress, LinkedIn, Content Creation, Content Marketing, Facebook, Social Media, Social Media Marketing, Search Engine Marketing, Social Media Content, Web Analytics and SEO, Advertising Campaigns, Email Automation, Social Media Campaigns, Analytics, Keyword Research, ChatGPT, Bidding
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Data Visualization Software, Digital Media Strategy, Campaign Management, Business Analytics, Marketing, Web Analytics, Marketing Strategies, Data Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: TikTok, Video Production, Content Performance Analysis, Content Creation, Videography, Web Analytics and SEO, Social Media Content, Video Editing, Photography, Media Production, Social Media Campaigns, Social Media, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Storytelling, Photo Editing, Branding, Drive Engagement
Beginner · Professional Certificate · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Customer experience strategy (CX), Strategic Communication, Marketing Communications, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Channel, Data-Driven Decision-Making, Marketing Strategy and Techniques, Integrated Marketing Communications, Personalized Service, Consumer Behaviour, Data Ethics, Social Media, Emerging Technologies, Artificial Intelligence, Augmented Reality
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Video Production, Photo/Video Production and Technology, Video Editing, Social Media Content, Cross-Channel Marketing, Media Production, Content Marketing, Social Media, Marketing Analytics, Content Creation, Data Ethics, Marketing Strategies, Social Media Marketing, Multimedia, Marketing Design, Digital Media Strategy, Graphic and Visual Design, Infographics, Storytelling, Design Elements And Principles
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Video Production, Photo/Video Production and Technology, Video Editing, Multimedia, Media Production, Content Creation, Storytelling, Storyboarding, Visual Design, Adobe Creative Cloud, Design, Graphic and Visual Design, Web Content, Infographics, Animations, Digital Media Strategy, Blogs, Editing, Communication
Mixed · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, Product Improvement, Customer Analysis, Innovation, Analytics, Business Analytics
Beginner · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, Data Ethics, AI Personalization, Social Media Campaigns, Business-To-Consumer, Digital Marketing, Marketing Strategies
Intermediate · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Search Engine Marketing, Digital Marketing, Content Marketing, Web Analytics and SEO, Search Engine Optimization, Content Strategy, Marketing Planning, Marketing Strategy and Techniques, Social Media Marketing, Driving engagement, Social Media Strategy, Cross-Channel Marketing, Social Media, Marketing Automation, Campaign Management, Customer experience strategy (CX), User Experience, Brand Management, Customer Relationship Management (CRM) Software, AI Personalization
Build toward a degree
Beginner · Course · 1 - 4 Weeks
Digital media is any type of content that is transmitted using digital technology. It's sometimes defined as any text, video, audio, or graphics you can view on a screen, whether it's an app on your phone, software on your computer, an eBook, a social media site, or a video game. Digital media has gained popularity in recent years because of the availability of smartphones and personal computers. In some cases, it is replacing print media, while in others, it supplements print media. Many people see the rise of digital media as positive because it makes media more accessible and provides media producers with more outlets on which to share their work. However, others argue that digital media makes it impossible to enforce copyright laws and not everyone is digitally literate.‎
Learning about digital media can help you keep up with an ever-changing world, as well as open your life up to numerous professional opportunities. Digital media is used across many fields, including eCommerce, entertainment, technology, health, publishing, education, government, technology, and marketing. If you engage with any of these fields as a consumer, you may need to understand digital media to receive the full benefits of what a company or organization offers.‎
Careers that use digital media are plentiful, ranging from teachers to healthcare workers. However, if you prefer a job that allows you to create digital media, you might consider becoming a graphic designer, digital photographer, animator, social media specialist, video game developer, app developer, digital video editor, or digital marketer. Some people who study digital marketing go on to become broadcast journalists, multimedia artists, advertising managers, computer programmers, e-commerce managers, tech support specialists, or sound technicians.‎
When you take online courses on digital media, you have the opportunity to explore specific skills within the field that can introduce you to new hobbies or career options, such as digital advertising or app development. You may also learn about how digital media has impacted the world since becoming mainstream. For example, you may take a course on how it's impacted the business world or how it's changed the way teachers work.‎
Online Digital Media courses offer a convenient and flexible way to enhance your knowledge or learn new Digital Media skills. Choose from a wide range of Digital Media courses offered by top universities and industry leaders tailored to various skill levels.‎
When looking to enhance your workforce's skills in Digital Media, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎