• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      U

      Universiteit Leiden

      Population Health: Fundamentals of Population Health Management

      Skills you'll gain: Health Disparities, Health Equity, Health Systems, Public Health, Health Care, Health Policy, Community Health, Preventative Care, Epidemiology, Risk Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      47 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Virginia

      Digital Business Strategy

      Skills you'll gain: Intellectual Property, Digital Transformation, Business Modeling, Business Strategy, Technology Strategies, Innovation, Data-Driven Decision-Making, Value Propositions, Market Dynamics, Competitive Analysis, Computing Platforms

      4.8
      Rating, 4.8 out of 5 stars
      ·
      102 reviews

      Beginner · Course · 1 - 4 Weeks

    • L

      LearnKartS

      Salesforce Admin Certification

      Skills you'll gain: Dashboard, Salesforce, Customer Relationship Management, Data Management, Sales Process, Data Visualization, Business Process Automation, Salesforce Development, User Accounts, Application Deployment, End User Training and Support, Ad Hoc Reporting, Collaborative Software, Workflow Management, Cloud Computing, Sales Management, Security Management, Customer Relationship Management (CRM) Software, Business Reporting, Lead Generation

      3.8
      Rating, 3.8 out of 5 stars
      ·
      37 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      E

      Erasmus University Rotterdam

      Earth Economics

      Skills you'll gain: Economics, Policy, and Social Studies, Economics, Economic Development, Socioeconomics, Policy Analysis, Data Analysis, Tax, Environmental Issue, International Relations, Investments, Behavioral Economics, Sustainability Reporting, Supply And Demand, Data Collection

      4.6
      Rating, 4.6 out of 5 stars
      ·
      86 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Project Planning and Machine Learning

      Skills you'll gain: Machine Learning Algorithms, Engineering Documentation, Product Development, Product Planning, Data Analysis, Data Processing, Product Requirements, File Systems, Internet Of Things, Big Data, Machine Learning, Data Storage, Supervised Learning, Unsupervised Learning, Requirements Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      129 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      CertNexus

      CertNexus Certified Data Science Practitioner

      Skills you'll gain: Extract, Transform, Load, Data Analysis, Jupyter, Data Visualization, Unsupervised Learning, Applied Machine Learning, Statistical Analysis, Exploratory Data Analysis, Machine Learning, Analytical Skills, Data Manipulation, Data Cleansing, Data Processing, Stakeholder Engagement, Project Scoping, Data Presentation, Business Priorities, Classification And Regression Tree (CART), Stakeholder Management, Business Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      70 reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • U

      University of Michigan

      Innovations in Investment Technology: Artificial Intelligence

      Skills you'll gain: Investment Management, Wealth Management, Asset Management, FinTech, Financial Trading, Portfolio Management, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Big Data, Financial Market, Artificial Neural Networks, Machine Learning, Predictive Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      383 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Cloud Computing Applications, Part 2: Big Data and Applications in the Cloud

      Skills you'll gain: Big Data, Apache Spark, Data Storage Technologies, Apache Hadoop, Distributed Computing, Data Storage, Data Processing, NoSQL, Apache Kafka, Real Time Data, Cloud Computing, Databases, Analytics, Deep Learning, Scalability, Machine Learning Algorithms, Graph Theory, Live Streaming

      4.3
      Rating, 4.3 out of 5 stars
      ·
      340 reviews

      Mixed · Course · 1 - 3 Months

    • S

      SAS

      Statistics with SAS

      Skills you'll gain: SAS (Software), Statistical Hypothesis Testing, Statistical Software, Statistical Analysis, Predictive Modeling, Statistical Modeling, Statistical Methods, Regression Analysis, Probability & Statistics, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      297 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      E

      ESSEC Business School

      L'entrepreneuriat social : de l'envie au projet

      Skills you'll gain: Entrepreneurship, Value Propositions, Business Modeling, Needs Assessment, Socioeconomics, Project Design, Community Development, Business Planning, New Business Development, Innovation, Business Analysis, Business Ethics, Market Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      187 reviews

      Beginner · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Differential Calculus through Data and Modeling

      Skills you'll gain: Calculus, Applied Mathematics, Data Modeling, Estimation, Graphing, Mathematical Modeling, Numerical Analysis, Algebra, Trigonometry, Cost Estimation, Mathematical Software, Linear Algebra, Operations Research, Data Analysis, Advanced Mathematics, Mathematical Theory & Analysis, Derivatives, Geometry

      4.8
      Rating, 4.8 out of 5 stars
      ·
      345 reviews

      Intermediate · Specialization · 3 - 6 Months

    • J

      Johns Hopkins University

      Command Line Tools for Genomic Data Science

      Skills you'll gain: Unix Commands, Bioinformatics, Unix, Data Management, Command-Line Interface, Molecular Biology, Linux Commands, Big Data, File Management, Data Analysis Software, Data Processing

      4
      Rating, 4 out of 5 stars
      ·
      560 reviews

      Mixed · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…838485…309

    In summary, here are 10 of our most popular marketing analytics courses

    • Population Health: Fundamentals of Population Health Management: Universiteit Leiden
    • Digital Business Strategy: University of Virginia
    • Salesforce Admin Certification: LearnKartS
    • Earth Economics: Erasmus University Rotterdam
    • Project Planning and Machine Learning: University of Colorado Boulder
    • CertNexus Certified Data Science Practitioner: CertNexus
    • Innovations in Investment Technology: Artificial Intelligence: University of Michigan
    • Cloud Computing Applications, Part 2: Big Data and Applications in the Cloud: University of Illinois Urbana-Champaign
    • Statistics with SAS: SAS
    • L'entrepreneuriat social : de l'envie au projet: ESSEC Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok