• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Evaluation

Results for "marketing+evaluation"


  • C

    Coursera

    Digital Campaign Management & Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of London

    Business and Marketing Strategies

    Skills you'll gain: Operations Management, Operations, Process Design, Operational Excellence, Business Operations, Consumer Behaviour, International Finance, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing, Social Sciences, International Relations, Culture, Data-Driven Marketing, Business, Sustainable Business

    ★ 4.6 (535) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Advanced Marketing Optimization & Strategy

    Skills you'll gain: Google Analytics, Dashboard Creation, Data Storytelling, Content Performance Analysis, Data Validation, Stakeholder Engagement, Statistical Modeling, Search Engine Optimization, Marketing Analytics, Web Analytics, Marketing Automation, Data Visualization, Customer Insights, Data-Driven Decision-Making, Campaign Management, Key Performance Indicators (KPIs), Predictive Analytics, Performance Measurement, Return On Investment, Artificial Intelligence

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Brand Equity, Analytics & Marketing Intelligence

    Skills you'll gain: Brand Awareness, Pivot Tables And Charts, Market Intelligence, Surveys, Marketing Analytics, Branding, Dashboard Creation, Google Analytics, Looker (Software), Business Intelligence, Stakeholder Communications, Market Research, Key Performance Indicators (KPIs), Financial Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • M

    Meta

    Data Analytics Methods for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Marketing Strategy and Techniques, Online Advertising, Customer Analysis, Conversion Funnel Analysis, Marketing Channel, Advertising Campaigns, Persona Development, Customer Insights, Regression Analysis, Model Evaluation, Data Analysis, Descriptive Analytics

    ★ 4.7 (292) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • G

    Google

    Assess for Success: Marketing Analytics and Measurement

    Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Campaign Management, Pivot Tables And Charts, Marketing Effectiveness, Marketing Planning, Data-Driven Marketing, Performance Measurement, Digital Marketing Campaigns, Digital Marketing, Data Presentation, Paid media, Data Visualization, Google Ads, Marketing Budgets

    ★ 4.6 (2.3K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered

What brings you to Coursera today?

  • U

    University of California, Davis

    Market Research

    Skills you'll gain: Surveys, Statistical Hypothesis Testing, Survey Creation, Focus Group, Quantitative Research, Qualitative Research, Data Visualization, Data Synthesis, Market Research, Data Presentation, Proposal Writing, Data Storytelling, Business Research, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Storytelling, Research Reports, Research Methodologies

    ★ 4.6 (1.5K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • A

    Alex Genadinik

    Marketing Psychology & Neuromarketing - 2026

    Skills you'll gain: Overcoming Objections, Marketing Psychology, Target Audience, Market Research, Target Market, Active Listening, Rapport Building, Closing (Sales), B2B Sales, Sales Strategy, Price Negotiation, Selling Techniques, Marketing, Sales, Innovation, Content Performance Analysis, Shared Media, Sales Prospecting, Marketing Strategies, Marketing Communications

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Virginia Darden School Foundation

    Generative AI in Marketing

    Skills you'll gain: Large Language Modeling, Customer Insights, Online Advertising, Digital Advertising, Marketing Planning, ChatGPT, Branding, Marketing Strategies, Design Thinking, Keyword Research, AI Product Strategy, Brand Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Generative AI, Personalized Service, AI Personalization, Customer Communications Management, Machine Learning

    ★ 4.3 (153) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Evaluate and Transform M&A Data for Valuations

    Skills you'll gain: Microsoft Excel, Excel Formulas, Data Storytelling, Mergers & Acquisitions, Data Transformation, Interactive Data Visualization, Data Presentation, Business Valuation, Financial Modeling, Case Studies, Analysis, Data Cleansing, Financial Statement Analysis, Financial Analysis, Market Data, Benchmarking

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • I

    IE Business School

    Marketing Mix Implementation

    Skills you'll gain: Marketing Communications, Product Lifecycle Management, Data-Driven Marketing, Brand Strategy, Integrated Marketing Communications, Customer experience strategy (CX), Advertising Campaigns, Advertising, Marketing, Marketing Budgets, Marketing Analytics, Brand Management, Retail Management, Product Management, Marketing Channel, Market Dynamics, Revenue Management, Merchandising, Strategic Marketing, Communication

    ★ 4.7 (6.1K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Marketing Planning, Audience Insights, and KPI Measurement

    Skills you'll gain: Key Performance Indicators (KPIs), Marketing Planning, Sprint Retrospectives, Campaign Planning, Marketing Strategies, Campaign Management, Strategic Marketing, Performance Measurement, Data-Driven Marketing, Marketing Strategy and Techniques, Cross-Channel Marketing, Performance Metric, Performance Analysis, Persona Development, Market Research, Market Analysis, Business Analysis, Analytical Skills, Data Visualization, Data Analysis

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
1234…9

In summary, here are 10 of our most popular marketing+evaluation courses

  • Digital Campaign Management & Optimization: Coursera
  • Business and Marketing Strategies: University of London
  • Advanced Marketing Optimization & Strategy: Coursera
  • Brand Equity, Analytics & Marketing Intelligence: Coursera
  • Data Analytics Methods for Marketing: Meta
  • Assess for Success: Marketing Analytics and Measurement: Google
  • Market Research: University of California, Davis
  • Marketing Psychology & Neuromarketing - 2026: Alex Genadinik
  • Generative AI in Marketing: University of Virginia Darden School Foundation
  • Evaluate and Transform M&A Data for Valuations: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok