Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Coursera
Kompetenzen, die Sie erwerben: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Marketing Collateral, Generative AI, Visual Storytelling, Content Optimization, AI powered creativity, Content Creation, AI Personalization, Prompt Engineering Tools, Animations, ChatGPT, Graphic Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
Mittel · Spezialisierung · 1–3 Monate

Johns Hopkins University
Kompetenzen, die Sie erwerben: R Programmierung, Daten-Strukturen, Daten importieren/exportieren, Fehlersuche, Statistische Analyse, Statistische Methoden, Datenanalyse, Simulationen, Statistische Programmierung, Grundsätze der Programmierung, Programm-Entwicklung, Installation der Software, Leistungsoptimierung, R (Software)
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Media Planning, Digital Advertising, Media Strategy, Advertising Campaigns, Digital Media Strategy, Online Advertising, Paid media, Target Audience, Advertising, Media and Communications, Campaign Planning, Digital Marketing, Marketing Channel, Cross-Channel Marketing, Performance marketing, Digital Marketing Campaigns, Marketing Effectiveness, Marketing, Planning, Decision Making
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Consumer Behaviour, Data Collection, Market Research, Marketing, Surveys, Customer Insights, Marketing Psychology, Customer Analysis, Marketing Strategies, Data-Driven Marketing, Qualitative Research, Research Methodologies, Target Market, Survey Creation, Branding, Marketing Strategy and Techniques, Marketing Effectiveness, Research Design, MarTech, Decision Making
Gemischt · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Target Audience, Email Marketing, Customer Analysis, Marketing Automation, Customer Relationship Management (CRM) Software, Customer Engagement, Campaign Management, Marketing Strategy and Techniques, Loyalty Programs, Driving engagement, Email Automation, Data-Driven Marketing, Customer Insights, Marketing Operations, Customer Retention, Marketing Planning
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Brand Management, Brand Strategy, Branding, Brand Marketing, Integrated Marketing Communications, Brand Awareness, Strategic Marketing, Consumer Behaviour, Digital Brand Strategy, Marketing, Target Market, Marketing Management, Marketing Communications, Cross-Channel Marketing, Business Strategy, Customer Analysis, Marketing Strategy and Techniques, Digital Media Strategy, Promotional Strategies, Web Presence
Gemischt · Kurs · 1–3 Monate
University of Pennsylvania
Kompetenzen, die Sie erwerben: Marketing, Strategic Marketing, Brand Marketing, Branding, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Marketing Strategy and Techniques, Marketing Management, Marketing Planning, Go To Market Strategy, Marketing Communications, New Business Development, Strategic Communication, Customer Insights, Market Opportunities, Customer Analysis, E-Commerce
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Brand Strategy, Product Marketing, Branding, Brand Management, Value Propositions, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Corporate Communications, Content Strategy, Cross-Channel Marketing, Campaign Planning, Target Audience, Auditing, Audit Planning, Marketing Strategy and Techniques, Cross-Functional Collaboration
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Content Marketing, Graphic Design, Video Editing, ChatGPT, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI
Mittel · Spezialisierung · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: HubSpot CRM, B2B Sales, Lead Generation, Business Marketing, Sales Pipelines, Prospecting and Qualification, Workflow Management, Sales Development, Marketing Automation, Sales Process, Customer Relationship Management (CRM) Software, Conversion Funnel Analysis, Sales Prospecting, Process Design, Sales Enablement, Sales, Customer Analysis, Driving engagement, Content Performance Analysis, Marketing
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Product Marketing, Value Propositions, Marketing Communications, Strategic Marketing, Strategic Communication, Brand Strategy, Product Strategy, Content Marketing, Communication Planning, Promotional Strategies, Brand Management, Branding, Product Knowledge, Copywriting, Content Performance Analysis, Customer experience strategy (CX), Target Audience, Persona Development, Target Market, Market Analysis
Anfänger · Kurs · 1–3 Monate

Copenhagen Business School
Kompetenzen, die Sie erwerben: Markenbekanntheit, Branding, Marketing, Ethische Standards und Verhaltensweisen, Marketing-Psychologie, Analyse sensorischer Systeme, Entscheidungsfindung, Verbraucherverhalten, Markentreue, Marktforschung, Geschäftsethik, Wirtschaftsethik, Menschliches Lernen
Anfänger · Kurs · 1–3 Monate