Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Mittel · Spezialisierung · 1–3 Monate

Kompetenzen, die Sie erwerben: Bewertung des Modells, Modell Ausbildung, Modellevaluation, Generative KI, Generative adversarische Netze (GANs), E-Mail-Sicherheit
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Visualization, Interactive Data Visualization, Dashboard, Forecasting, Dashboard Creation, Predictive Modeling, Data Validation, Data Entry, Data Management, Data Integrity, Data Security
Gemischt · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Google Analytics, Web Analytics, Marketing Analytics, Conversion Funnel Analysis, Looker (Software), Real Time Data, Digital Analysis, Data-Driven Marketing, Analytics, Data Analysis, Customer Insights, Statistical Reporting, Business Reporting, Dashboard, Target Audience, Campaign Management, Dashboard Creation, Performance Analysis, Customer Retention
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Facebook, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Graphic Design, Content Creation, Marketing, Branding
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

University of Arizona
Kompetenzen, die Sie erwerben: Brand Strategy, Brand Marketing, Branding, Marketing Communications, Brand Management, Brand Awareness, Marketing Effectiveness, Advertising, Marketing, Marketing Strategies, Strategic Marketing, Brand Loyalty, Social Media Marketing, Online Advertising, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Digital Advertising, Advertising Campaigns, Digital Marketing
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Google Analytics, Web Analytics, Data Import/Export, Customer Analysis, Marketing Analytics, Customer Insights, Conversion Funnel Analysis, Analysis, Marketing
Mittel · angeleitetes Projekt · Weniger als 2 Stunden

Kompetenzen, die Sie erwerben: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Analytics, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Online Advertising, Digital Marketing Tools, Marketing, E-Commerce
Anfänger · Berufsbezogenes Zertifikat · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Event Marketing, Marketing Design, Canva (Software), Marketing Materials, A/B Testing, Campaign Planning, Promotional Materials, Promotions and Campaigns, Design Strategies, Campaign Management, Logo Design, Data-Driven Marketing, Email Marketing, Cross-Channel Marketing, Content Performance Analysis, Social Media Campaigns, Branding, Drive Engagement, Driving engagement, Experience Design
Anfänger · Kurs · 1–4 Wochen

Skillshare
Kompetenzen, die Sie erwerben: Content Optimization, Web Analytics and SEO, Search Engine Marketing, Writing and Editing, Driving engagement, Social Media Marketing, Extensible Markup Language (XML), Frontend Performance, Digital Marketing Tools, Prioritization
Anfänger · Spezialisierung · 3–6 Monate

Real Madrid Graduate School Universidad Europea
Kompetenzen, die Sie erwerben: Global Marketing, Cultural Sensitivity, Customer Engagement, Revenue Management, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Marketing Strategy and Techniques, Personalized Service, Brand Management, Price Negotiation, Customer Relationship Management, Business Modeling, Innovation, Content Strategy, User Experience Design, Digital Transformation, Data-Driven Decision-Making, Business Management, Artificial Intelligence, Metadata Management
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Security Controls, Scalability, Azure Synapse Analytics, Data Pipelines, Databases, Microsoft Azure, Data Governance, Extract, Transform, Load, Data Lakes, Databricks, NoSQL, Data Processing, Cloud Management, Big Data, Apache Spark, Dashboard Creation, Interactive Data Visualization, Large Language Modeling, Applied Machine Learning, Model Training
Mittel · Berufsbezogenes Zertifikat · 3–6 Monate