Advertising with Meta

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Advertising with Meta

This course is part of Meta Social Media Marketing Professional Certificate

Instructor: Daniel Kob

150,879 already enrolled

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5 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Structure campaigns in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

10 assignments

Taught in English

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logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your Marketing expertise

This course is part of the Meta Social Media Marketing Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Meta

There are 5 modules in this course

This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.

By the end of this course, you will be able to: • Structure campaigns in Meta Ads Manager • Identify the major components and elements of an ad in Meta Ads Manager • Build an ad that aligns with your marketing objectives and target it to your intended audience • Set a budget, placement, and schedule for your ads in Meta Ads Manager • Edit and troubleshoot your ads in Meta Ads Manager This course is intended for people who want to learn how to use Meta Ads Manager to create, manage and optimize campaigns on Facebook and Instagram. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.

In this first module, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Meta charges for ads and where ads are shown.

What's included

13 videos9 readings3 assignments

13 videosTotal 51 minutes

Introduction to the Meta Social Media Marketing Professional Certificate6 minutes
Advertising with Meta Ads Manager Overview3 minutes
Introduction to Daniel Kob2 minutes
Careers in Digital Marketing5 minutes
Important Message1 minute
First Steps in Meta Ads Manager Overview 1 minute
Meta Advertising Tools6 minutes
Ad Placements7 minutes
The Meta Ad Auction7 minutes
Campaign Structure3 minutes
Set Up Your Ad Account3 minutes
How to Navigate Ads Manager5 minutes
First Steps in Meta Ads Manager Conclusion1 minute

9 readingsTotal 80 minutes

Meta Blueprint Account5 minutes
Advertising with Meta Course Syllabus10 minutes
Join the Meta Social Media Marketing Community!10 minutes
How to Be Successful in This Course10 minutes
Professional Certificate Job Search Resources Overview10 minutes
User Interface Note: Professional Certificate Content10 minutes
Community Guidelines10 minutes
Glossary of Terms10 minutes
Learn More: Meta Summary Resource for Getting Started with Ads Manager5 minutes

3 assignmentsTotal 85 minutes

Review Your Community Knowledge10 minutes
Introduction to Ads Manager Practice Quiz25 minutes
First Steps in Meta Ads Manager Quiz50 minutes

In the second module, you’ll learn how to match your marketing goals to the right campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.

What's included

7 videos5 readings2 assignments

7 videosTotal 28 minutes

Determine Your Campaign Objective and Budget Overview1 minute
Set a Campaign Objective6 minutes
Examples of Campaigns in Ads Manager 2 minutes
Determine Your Campaign Budget5 minutes
Set a Budget in Ads Manager4 minutes
Campaign Bid Strategies9 minutes
Determine Your Campaign Objective and Budget Conclusion1 minute

5 readingsTotal 45 minutes

Overview of Available Campaign Objectives10 minutes
Determine Whether You Fall into a Special Advertising Category10 minutes
Learn More: Meta Blueprint: Importance of Campaign Objectives5 minutes
Campaign Bid Strategy Guide10 minutes
A/B Testing10 minutes

2 assignmentsTotal 75 minutes

Find the Campaign Objective that Matches Your Business Goal Practice Quiz25 minutes
Determine Your Campaign Objective and Budget Quiz50 minutes

In this module, you’ll learn how to select the audience for your ad campaign and how to use the Meta pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.

What's included

12 videos3 readings2 assignments

12 videosTotal 65 minutes

Select Your Audience, Placements and Schedule Overview1 minute
Introduction to Audiences in Ads Manager7 minutes
The 3 Types of Audience6 minutes
Core Audiences7 minutes
Introduction to Meta Pixel6 minutes
Custom Audiences8 minutes
Lookalike Audiences6 minutes
Choose Ad Placements in Ads Manager6 minutes
Optimization and Spending Controls6 minutes
Schedule Your Ad Set4 minutes
Estimate Your Audience Reach7 minutes
Select Your Audience, Placements and Schedule Conclusion1 minute

3 readingsTotal 25 minutes

Targeting Options for Core Audiences10 minutes
Learn More: Meta Blueprint: Create Audiences in Meta Ads Manager5 minutes
Overview of Available Ad Placements10 minutes

2 assignmentsTotal 75 minutes

Creating an Audience in Ads Manager Practice Quiz25 minutes
Select Your Audience, Placements and Schedule Quiz50 minutes

This module you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.

What's included

8 videos4 readings2 assignments

8 videosTotal 43 minutes

Create Your Ads and Evaluate Your Campaign Results Overview1 minute
Ad Formats7 minutes
Create Your Ads in Ads Manager6 minutes
Edit and Troubleshoot Your Campaign7 minutes
Understand Your Campaign Performance6 minutes
Analyze Your Campaign Results8 minutes
How the Campaign Objective Determines Your Key Metrics6 minutes
Create Your Ads and Evaluate Your Campaign Results Conclusion1 minute

4 readingsTotal 40 minutes

Overview of Available Ad Formats10 minutes
Adhering to Policies in Ads Manager 10 minutes
Guide: Analyzing Your Campaign Results10 minutes
Study App: Prepare for the Meta Digital Marketing Associate Certification Exam10 minutes

2 assignmentsTotal 70 minutes

How to Create Your Ads in Ads Manager Practice Quiz20 minutes
Create Your Ads and Evaluate Your Campaign Results Quiz50 minutes

Finally, you’ll learn to build your own campaign in Meta Ads Manager in a hands-on project.

What's included

6 videos2 readings1 assignment1 discussion prompt1 plugin

6 videosTotal 13 minutes

Build a Full Campaign in Facebook Ads Manager Overview1 minute
Campaign Brief for Ads Manager Review2 minutes
Campaign Creation in Ads Manager Walk Through7 minutes
Project Overview: Build A Campaign in Facebook Ads Manager1 minute
Congratulations!2 minutes
What's Next?1 minute

2 readingsTotal 15 minutes

Interviewing & Job Search Planning 10 minutes
What's Next? 5 minutes

1 assignmentTotal 150 minutes

Advertising with Meta Quiz150 minutes

1 discussion promptTotal 10 minutes

Share Your Thoughts!10 minutes

1 pluginTotal 20 minutes

Ads Manager Simulation - Expand to Full Screen20 minutes

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Instructor

Daniel Kob

Offered by

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Frequently asked questions

It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended. We’ll provide more information on how you can share proof of completion to your school once you complete the certificate program. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.