Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.
Digital Transformation
7 days left! Save 40% on your access to 10,000+ programs and make a real impact in your career. Save now.
Digital Transformation
This course is part of Leading the Modern Day Business Specialization
Instructors: Michael Lenox
194,168 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
6,365 reviews
Beginner level
Recommended experience
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
What you'll learn
The underlying economics of innovation, technology, and market disruptions
The pros and cons of current digital technologies driving advancement
How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization
Skills you'll gain
- Competitive Analysis
- Business Technologies
- Technology Strategies
- Market Opportunities
- Business Strategy
- Process Development
- Business Economics
- Innovation
- Corporate Strategy
- Business Transformation
- Market Dynamics
- Change Management
- Data Strategy
- Digital Transformation
- Emerging Technologies
- Digital Analysis
- Organizational Development
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
13 assignments
Taught in English
96%
Most learners liked this course
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Leading the Modern Day Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Instructor ratings
(1,956 ratings)
Explore more from Leadership and Management
University of Virginia Darden School Foundation
University of Virginia Darden School Foundation
London Business School
University of Glasgow
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
81.17%
- 4 stars
16.23%
- 3 stars
1.77%
- 2 stars
0.36%
- 1 star
0.45%
Showing 3 of 6365
SS
Reviewed on May 24, 2019
The course material is fantastic and was delivered capably by the instructors. the interviews with the experts were value adds and provided good insights into the application of the concepts.
FG
Reviewed on Jul 26, 2020
It was a clear travel on Digital Transformation, and give me the bases to understand the critical subjects, risks and opportunities to facing our Business Digital transformation journey. Thanks!
CN
Reviewed on Feb 28, 2019
very insightful! The syllabus is very well thought of and very understandable from a perspective of a non - tech person. the takeaways really help in summarizing the knowledge / lessons per module.
