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How To Write A Business Proposal (B2B Sales)

How To Write A Business Proposal (B2B Sales)

This course is part of B2B Sales: High-Impact Questions, Active Listening - 2026 Specialization

Instructor: Alex Genadinik

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

2 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

2 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the B2B Sales: High-Impact Questions, Active Listening - 2026 Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

This is a very straightforward course in which I'll walk you through all the steps of how I would write a business proposal for a high-end service I would try to sell to large companies.

The example in this course is of me writing a business proposal for services I priced at over $100,000 that are meant to be sold to multi-million and billion dollar companies. The service I am selling is a complete Elearning setup so they can sell courses to add online courses as an additional revenue source to supplement their current revenue source. DONE WITH FREE TOOLS YOU CAN USE The visual design of the business proposal will be made in Canva, which is a free design tool that anyone can use. If you don't have Canva, they will require you to make a free account if you don't already have an account. DONE WITH A CUSTOMIZABLE TEMPLATE THAT YOU CAN USE Your business proposal will also be reusable as a template so you can edit parts of it to be specific to each company to which you try to sell. This way, you can initiate many sales processes simultaneously while at the same time making your potential clients feel like you spent a lot of time preparing it just for them. Invest in your future! Enroll today!

Module details

What's included

2 videos

What's included

13 videos

13 videosTotal 51 minutes

Choosing a nice business proposal template2 minutes
Opening slide of a business proposal6 minutes
Table of contents slide1 minute
Executive summary of a business proposal of a $500k/year business6 minutes
Advanced: Editing using emotional intelligence and understanding of your reader7 minutes
Solution section and project schedule3 minutes
Researching your target reader for better and more targeted writing3 minutes
Writing the full solution part of the business proposal6 minutes
Team section of the business proposal1 minute
Pricing slide of a business proposal2 minutes
Contact slide1 minute
Putting a lot of text on a proposal presentation page3 minutes
Technical project proposal8 minutes