University of California, Irvine

High-Impact Business Writing

This course is part of multiple programs.

Taught in English

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196,470 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.5

(3,752 reviews)

|

95%

Beginner level
No prior experience required
6 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Write effective presentations, emails, writing for visual communication

  • Edit and proofread business documents

  • Create business reports and press releases

  • Spot, correct and avoid the most common writing pitfalls

Details to know

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Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.5

(3,752 reviews)

|

95%

Beginner level
No prior experience required
6 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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There are 4 modules in this course

In this first Module of High-Impact Business Writing, you will learn the necessity and utility of understanding your audience for a business document. You will learn how to write with clarity and brevity as well as how to make appropriate language and word choices for that audience. This module also addresses the structure and important considerations for the most frequently used document types for business applications.

What's included

1 video4 readings1 quiz2 discussion prompts

Module 2 is focused on the frequently mistaken or overlooked aspects of impactful writing. Common spelling errors, incorrect word usage, and judicious word selection that are important for business writing will be highlighted. Subject-verb and noun-pronoun agreement as well as verb tense and common rules of punctuation are reviewed. This module concludes with some rules of sentence structure and paragraph development to aid in the creation of universally understandable, cogent documents.

What's included

1 video3 readings1 quiz1 discussion prompt

In Module 3, we study some of the more common message types: positive messages, negative messages, and persuasive messages. Each type of message will be characterized and strategies for common forms of documents within each of these message types will be presented and practiced. This module also includes best practices for email use, including when email is the preferred choice, creating effective subject lines, and pertinent content choices.

What's included

1 video4 readings1 quiz1 discussion prompt

The final module of this course begins with an overview of report preparation, including structure and content considerations. The three forms of review for a document: editing, revising, and proofreading are explained in detail and their purposes explained. This module also includes some best practices for writing in a virtual and shared virtual environment as well as recommendations regarding the visual appeal of documents, both on paper and online.

What's included

1 video4 readings1 quiz1 discussion prompt

Instructor

Instructor ratings
4.6 (604 ratings)
Sue Robins, M.S. Ed.
University of California, Irvine
10 Courses334,023 learners

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4.5

3,752 reviews

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Reviewed on Feb 20, 2017

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