About this Course

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Shareable Certificate
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Approx. 10 hours to complete
English

Learner Career Outcomes

40%

started a new career after completing these courses

31%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 10 hours to complete
English

Offered by

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University of Amsterdam

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

The Beginnings of Communication Science

3 hours to complete
16 videos (Total 60 min), 8 readings, 2 quizzes
16 videos
What is Communication?3m
Concepts3m
Theories4m
Transmission2m
Reception, Signs, and Signification4m
Cultural Approach4m
Three Approaches2m
A Short History of Communication Science2m
Greek and Roman Rhetorica3m
Two Schools of Classical Communication Science3m
Rhetorical Theory5m
The Dark Ages of Communication4m
A Renaissance of our Field3m
The Printing Press as an Agent of Change3m
Towards a Modern Communication Science7m
8 readings
Welcome to Introduction to Communication Science10m
About Us10m
About UvA10m
Transcripts10m
Research in this MOOC10m
Survey 110m
LBON: An Introduction to Communication Science10m
LBON: A Short History of Communication Science10m
2 practice exercises
An Introduction to Communication Science30m
History of Communication Science30m
Week
2

Week 2

3 hours to complete

Technical Approaches to Communication Science

3 hours to complete
16 videos (Total 65 min), 3 readings, 2 quizzes
16 videos
The Power of Propaganda and the All-powerful Media Paradigm3m
Needles, Bullets, and Martians3m
Powerful Media Put to the Test5m
Minimal Effects4m
Powerful Media Rediscovered4m
A Revolution in the Media Landscape4m
Negotiated Effects3m
An Introduction to the Reception and Signification Perspective3m
Message Construction4m
Active Audiences4m
Selective Processing3m
Cognitive Shortcuts4m
Central and Peripheral Route2m
Getting Through the Filter4m
Encoding, Decoding, and the Construction of Meaning4m
3 readings
LBON: The Linear Effect-Oriented Approach10m
Survey 210m
LBON: The Reception and Significance Perspective10m
2 practice exercises
The Linear Effect-Oriented Approach30m
The Reception and Signification Perspective30m
Week
3

Week 3

2 hours to complete

Cultural and Social Approaches to Communication Science

2 hours to complete
16 videos (Total 67 min), 2 readings, 1 quiz
16 videos
Producing and Maintaining Culture4m
Making Sense of the World4m
Popular Culture: Reflection or Illusion?4m
Cultural Studies: Birmingham and Toronto5m
Cultural Groups4m
How To Fit In?5m
Conclusion: Cultural Conformity and Relativism4m
Introduction Question & Answers2m
Metaphors3m
The Role of Media in Society4m
More Metaphors on the Role of Media in Society3m
Primary and Secondary Research5m
What's New About New Media?5m
Globalization: Village vs. Tribes5m
About the Exam
2 readings
LBON: The Cultural Approach10m
Survey 310m
1 practice exercise
The Cultural Approach30m
Week
4

Week 4

2 hours to complete

Final Exam

2 hours to complete
1 video (Total 3 min), 2 readings, 4 quizzes
1 video
2 readings
Survey 410m
Final notes10m
4 practice exercises
Exam Part 130m
Exam Part 230m
Exam Part 330m
Exam Part 430m

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