La compra programática nació como una tendencia hace unos años y hoy es el corazón de las estrategias digitales, tanto de Display como de Video. Ha generado una disrupción en la planificación digital, dejando a los medios tradicionales en segundo plano y dándole protagonismo a las audiencias. Enfocado en el uso de la data, la compra programática es la clave hacia la maximización de resultados.
Compra programática de medios: Publicidad online en tiempo real
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Compra programática de medios: Publicidad online en tiempo real
This course is part of Marketing Digital Specialization
Instructor: Andrés Mociulsky
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183 reviews
Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
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Taught in Spanish
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This course is part of the Marketing Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
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Universidad Austral
Universidad Austral
Universidad Austral
Universidad Austral
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Showing 3 of 183
HA
Reviewed on Nov 9, 2020
Felicitaciones por tan innovador curso. Ha sido todo un gran reto y los trabajos fueron la catapulta que mejoró la experiencia de aprendizaje, gracias por la oportunidad brindada. Dios los bendiga!
MM
Reviewed on Apr 12, 2019
Excelente curso, super recomendado, no debe faltarle a qien desea hacer publicidad online.
ML
Reviewed on Jan 31, 2021
Interesante manera de ver desde otro punto de vista como los clicks en realidad no son tan importantes como las conversiones.
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