About this Course

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Shareable Certificate
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Beginner Level
Approx. 14 hours to complete
English

What you will learn

  • Identify key digital advertising types in digital advertising

  • Understand key terms and metrics in digital advertising

  • Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs. 

  • Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms

Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 14 hours to complete
English

Offered by

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University of Colorado Boulder

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

Introduction: Display Advertising

2 hours to complete
1 video (Total 4 min), 7 readings, 2 quizzes
Week
2

Week 2

1 hour to complete

Search Advertising

1 hour to complete
5 readings
Week
3

Week 3

2 hours to complete

Banner and Video Advertising

2 hours to complete
6 readings
Week
4

Week 4

2 hours to complete

Social Media Advertising

2 hours to complete
7 readings

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About the Digital Advertising Strategy Specialization

Digital Advertising Strategy

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