About this Course

99,513 recent views
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 13 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 13 hours to complete
English

Offered by

Placeholder

University of Colorado Boulder

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Introduction: Display Advertising

2 hours to complete
1 video (Total 4 min), 7 readings, 2 quizzes
7 readings
1) Digital Advertising Basics10m
2) How Advertising Works10m
3) Advertising Metrics10m
4) Key Terms10m
FCB grid10m
Seven things you should know about digital advertising this year10m
A Note About Discussions10m
2 practice exercises
1.15m
1.25m
Week
2

Week 2

1 hour to complete

Search Advertising

1 hour to complete
5 readings
5 readings
5) History of Search Advertising10m
6) Process of Search Advertising and Some Key Terms10m
7) Advantages and Disadvantages of Search Advertising10m
Sponsored search: an overview of the concept, history, and technology10m
What is search advertising and how does it work?10m
3 practice exercises
2.16m
2.25m
2.35m
Week
3

Week 3

1 hour to complete

Banner and Video Advertising

1 hour to complete
6 readings
6 readings
8) Video Advertising Basics10m
9) Advantages and Disadvantages of Video Advertising10m
10) Banner Advertising and Rich Media10m
How video advertising will dominate the next decade10m
Is the static banner’s demise finally near?10m
What is rich media?10m
3 practice exercises
3.15m
3.25m
3.35m
Week
4

Week 4

2 hours to complete

Social Media Advertising

2 hours to complete
7 readings
7 readings
11a) History of Social Media10m
11b) Future of Social Media10m
12) Social Media Basics10m
13) Advantages and Disadvantages of Social Media Advertising10m
14) Social Media Tips for Small Businesses10m
Social network sites: Definition, history, and scholarship10m
Seven simple social media moves that work10m
3 practice exercises
4.110m
4.210m
4.37m

Reviews

TOP REVIEWS FROM INTRODUCTION TO THE DIGITAL ADVERTISING LANDSCAPE

View all reviews

About the Digital Advertising Strategy Specialization

Digital Advertising Strategy

Frequently Asked Questions

More questions? Visit the Learner Help Center.