The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities.
About this Course
- 5 stars67.57%
- 4 stars23.63%
- 3 stars4.54%
- 2 stars1.51%
- 1 star2.72%
TOP REVIEWS FROM INTRODUCTION TO THE DIGITAL ADVERTISING LANDSCAPE
Very insightful and great as a first course of specialization, however the Programmatic part was a bit convoluted and I had trouble understanding half of the material about Programmatic.
very nice and informative. Mostly through study materials, not much of videos are there
I think being more clear on the fact that the discussions are key to finishing the course would be helpful. I had to go back through and respond to the questions. :)
It was a great course to start learning the foundational structure of digital advertising.
About the Digital Advertising Strategy Specialization
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