This course builds on previous concepts and outlines strategies and tactics for forming, financing, and launching a new venture. Topics to be addressed will include building the new venture’s initial management team, identifying and reaching out to early customers, developing financial plans, raising startup and initial growth financing, and preparing for and managing rapid growth.

Entrepreneurship II: Preparing for Launch

Entrepreneurship II: Preparing for Launch
This course is part of Innovation: From Creativity to Entrepreneurship Specialization

Instructor: Thomas E. Parkinson
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What you'll learn
Design a go-to-market strategy to approach initial customers.
Develop financial projections for the new venture.
Develop a plan for raising equity capital for the new venture.
Operate and monitor the new venture’s health and scalability.
Skills you'll gain
- Cash Flow Forecasting
- Performance Measurement
- Customer Acquisition Management
- Business Planning
- Management Training And Development
- Go To Market Strategy
- New Business Development
- Financial Modeling
- Business Strategy
- Growth Strategies
- Financial Planning
- Financial Forecasting
- Fundraising and Crowdsourcing
- Business Modeling
- Entrepreneurship
- Equities
- Presentations
- Private Equity
- Revenue Forecasting
- Entrepreneurial Finance
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There are 4 modules in this course
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Build toward a degree
This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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Reviewed on Oct 6, 2020
Professor Parkinson made this course highly engaging and interesting. His guest presenters were all great speakers and very helpful in helping me to gain insight to how the world of startups works.
Reviewed on Jan 7, 2021
This course help me a lot to learn and prepare my first launch of small business. Thank you very much.
Reviewed on Sep 29, 2018
Great class and I enjoy the way the professor teaches the class. He is clearly very knowledgeable and understands and teaches the concepts in a professional and concise manner.
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