This module covers the essentials of creating a keyword strategy for Google Search campaigns. It explains how to target searches with various keyword match types, refine campaigns with negative keywords, and use Google Keyword Planner. The module also explores Dynamic Search Ads and organizing keywords into ad groups to achieve specific campaign goals.

This module focuses on key metrics and the Google Ads auction process. It defines essential terms, explains the mechanics of the auction, and describes the role of Ad Rank and its contributing factors. You’ll also explore the concept of Quality Score, the criteria Google uses to determine it, and strategies to improve your score for better campaign performance.

This module covers the essentials of delivering the right message through text and responsive search ads. It explains the key components of these ad formats and provides guidance on creating responsive search ads with Google Ads. Additionally, it focuses on drafting high-quality text ads that align with your ad group and campaign objectives to drive effective results.

This module focuses on improving ad relevance through the use of assets. It explains how to apply basic, advanced, and automated ad assets, highlighting their role in boosting ad performance. By the end of the module, you'll be equipped to effectively utilize these assets to optimize your campaigns.

This module provides an opportunity to review and apply what you've learned throughout the course. It recaps the key takeaways, guides you through planning and creating a Google Ads Search campaign, and offers support to prepare you for a career in search marketing.