ESSEC Business School

The fundamentals of hotel distribution

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ESSEC Business School

The fundamentals of hotel distribution

This course is part of Hotel Management: Distribution, Revenue and Demand Management Specialization

Peter O'Connor
Nicolas Graf

Instructors: Peter O'Connor

53,295 already enrolled

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Gain insight into a topic and learn the fundamentals.
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Hotel Management: Distribution, Revenue and Demand Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

The hotel business has evolved from its early days to today. Through this evolution, it has become increasingly specialized. This module introduces the business models, strategies for growth, levels of competition and biggest changes and challenges hotels have to face today.

What's included

9 videos2 readings3 assignments1 peer review

After a rapid introduction of key pieces of terminology and technology, this module will examine in details the components of online distribution today, and focus on how to make the most of an increasingly complex distribution system.

What's included

12 videos2 readings4 assignments1 peer review

Distributing directly, thus building an effective and efficient website, is an essential success factor. Through this module, you will have a deep understanding of the web development process but also understand the cost of driving traffic, and the importance of using indirect distribution and online marketing techniques.

What's included

16 videos1 reading4 assignments1 peer review

In this final module you will attack the critical issue of how to work better with Online Travel Agents. Learning best practices from OTA managers themselves, you will make sure that you are exploiting these valuable and fast growing points of sale to their maximum potential.

What's included

16 videos2 readings2 assignments1 peer review

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Instructors

Peter O'Connor
ESSEC Business School
4 Courses74,766 learners

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ESSEC Business School

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