About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

20%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 11 hours to complete
English
Subtitles: English, Portuguese (Brazilian)

Skills you will gain

Basic Descriptive StatisticsData AnalysisMicrosoft ExcelMarketing

Learner Career Outcomes

50%

started a new career after completing these courses

20%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 11 hours to complete
English
Subtitles: English, Portuguese (Brazilian)

Offered by

Emory University logo

Emory University

Syllabus - What you will learn from this course

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Week
1

Week 1

1 hour to complete

Meet Dr. Schweidel & Course Overview

1 hour to complete
1 video (Total 3 min), 2 readings
1 video
2 readings
Getting Started10m
A Note About Exercises & Quizzes10m
Week
2

Week 2

2 hours to complete

Exploring your Data with Visualization and Descriptive Statistics, Part 1

2 hours to complete
4 videos (Total 43 min), 3 readings, 1 quiz
4 videos
Course Goals & Example 2: Performing Arts Centers8m
Organizing Data10m
The Motion Picture Industry12m
3 readings
How Companies Learn Your Secrets10m
Big Data in the Big Apple10m
Motion Picture Industry Example Data Set10m
1 practice exercise
Module 2 Quiz25m
Week
3

Week 3

2 hours to complete

Exploring your Data with Visualization and Descriptive Statistics, Part 2

2 hours to complete
5 videos (Total 48 min), 3 readings, 1 quiz
5 videos
Displaying Conditional Distributions4m
Analyzing Qualitative Variables3m
Steps in Constructing Histograms11m
Common Descriptive Statistics for Quantitative Data14m
3 readings
Giving Viewers What They Want10m
Why Personalization is Key for Content Marketing5m
Assignment: Survey Analysis Assignment25m
1 practice exercise
Module 3 Quiz30m
Week
4

Week 4

2 hours to complete

Regression Analysis for Marketing Data

2 hours to complete
4 videos (Total 41 min), 2 readings, 1 quiz
4 videos
Introduction to Customer Analytics10m
Customer Choices Drive Business Decisions9m
Illustrating Customer Analytics in Excel11m
2 readings
How to Find Your Most Valuable Customers20m
Assignment: Customer Acquisition Example25m
1 practice exercise
Module 4 Quiz25m

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About the Foundations of Marketing Analytics Specialization

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem....
Foundations of Marketing Analytics

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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