When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Relationship Management and Business Development

4 days left! Save on skills that make you shine with 40% off 3 months of Coursera Plus. Save now

Relationship Management and Business Development

Instructors: Hector Sandoval

23,411 already enrolled

Included with

Learn more

1 module

Gain insight into a topic and learn the fundamentals.

261 reviews

Intermediate level

Recommended experience

Flexible schedule

5 hours to complete

Learn at your own pace

97%

Most learners liked this course

1 module

Gain insight into a topic and learn the fundamentals.

261 reviews

Intermediate level

Recommended experience

Flexible schedule

5 hours to complete

Learn at your own pace

97%

Most learners liked this course

What you'll learn

Implement effective strategies to identify and cultivate relationships with clients, stakeholders, and business partners.
Apply techniques for segmenting target markets and utilizing proactive networking approaches to identify potential relationship opportunities.
Build rapport and engage in effective communication within a business context, emphasizing trust, credibility, and strong connections.
Leverage relationships to create business opportunities through a client-centric approach, and upselling, and nurturing long-term partnerships.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 assignments¹

AI Graded see disclaimer

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There is 1 module in this course

This course provides practical strategies for building and managing business relationships that drive growth and long-term success. Learners will explore techniques to identify high-potential clients, stakeholders, and partners, segment target markets, and apply proactive networking strategies. Emphasis is placed on trust-building, active listening, and empathy as core skills for strengthening professional relationships and fostering client loyalty.

Through real-world examples and interactive exercises, participants will develop a personal action plan to apply best practices in business relationship management. The course also examines client-centric approaches such as cross-selling, upselling, and long-term partnership development. Designed for junior to mid-level supervisors and managers with 3–5 years of experience in business development, sales, or stakeholder engagement, this program equips learners to enhance communication, expand opportunities, and influence organizational growth in diverse industries.

Module details

In this course, you’ll learn how to build and manage professional relationships that drive business development and long-term growth. You’ll focus on key strategies for identifying and cultivating connections with clients, stakeholders, and partners—developing skills in networking, rapport building, and effective communication in a business context. Through expert-led lessons, practical examples, real-world scenarios, and actionable tools, you’ll gain the confidence and insight to turn relationships into opportunities and become a trusted relationship-builder within your organization.

What's included

21 videos3 readings6 assignments

21 videosTotal 59 minutes

Introduction to Instructor and Course Overview4 minutes
Relationship Management and Its Significance in Driving Business Development3 minutes
Key Principles and Strategies for Effective Relationship Management3 minutes
Identifying the Role of Sales and Commercial Agents in Building and Managing Relationships5 minutes
Techniques for Identifying Potential Clients, Stakeholders, and Business Partners2 minutes
Targeting and Segmenting Your Market Effectively3 minutes
Proactive Networking and Relationship-Building Approaches3 minutes
Leveraging Digital Platforms and Social Media for Relationship Cultivation6 minutes
Importance of Rapport Building in Business Relationships1 minute
Building Trust and Credibility with Clients and Stakeholders1 minute
Effective Communication Techniques for Business Contexts1 minute
Active Listening and Empathy in Relationship Management2 minutes
Developing a Client-Centric Mindset3 minutes
Effective Cross-Selling and Upselling Techniques3 minutes
Nurturing Long-Term Partnerships for Repeat Business4 minutes
Relationship Management Best Practices and Success Stories4 minutes
Techniques for Maintaining Client Loyalty and Customer Satisfaction3 minutes
Continuous Learning and Adaptation in Relationship Management3 minutes
Developing a Personal Action Plan for Implementing Relationship Management Best Practices1 minute
Conclusion and Course Evaluation1 minute
Commitment to Applying Relationship Management Skills in Daily Activities2 minutes

3 readingsTotal 25 minutes

Welcome to the Course: Course Overview5 minutes
Role-Playing Exercises to Practice Rapport-Building and Communication Skills10 minutes
Recommended reading and podcasts10 minutes