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There are 4 modules in this course
In this course, you will develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. We will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy including SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses.
In this module, we'll discuss what we mean by business strategy and why it's important to an organization's competitive positioning. You'll learn about the strategic analysis and the SWOT, competitor, and environmental analysis tools and then have an opportunity to apply two of these tools in the Google case study. Enjoy learning!
What's included
10 videos1 assignment
Show info about module content
10 videos•Total 44 minutes
An Introduction to Strategic Analysis•4 minutes
Strategic Analysis•4 minutes
The Strategist's Challenge•7 minutes
Fundamental Principles of Business Strategy•6 minutes
In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework that helps you understand key factors that shape the nature of competition in a specific industry environment. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!
What's included
10 videos1 assignment
Show info about module content
10 videos•Total 66 minutes
Analyzing Industry Structure•5 minutes
Threat of Entry Part 1•9 minutes
Threat of Entry Part 2•5 minutes
Threat of Substitutes•10 minutes
Bargaining Power of Buyers, Part 1•7 minutes
Bargaining Power of Buyers, Part 2•6 minutes
Bargaining Power of Suppliers•6 minutes
Intense Rivalry•9 minutes
Key takeaways - Industry Structure•3 minutes
Strategists's Toolkit - Five Forces Analysis•5 minutes
1 assignment•Total 30 minutes
Analyzing Industry Structure Quiz•30 minutes
Firm Capabilties
Module 3•1 hour to complete
Module details
In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. You'll get a chance to apply this tool in the Apple case study to clarify the major activities, skills, and resources that drive value to Apple's customers. Happy analyzing!
In this module, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use the easy and intuitive strategy maps tool to develop an at-a-glance communication about firm positioning. This visual approach will help spark discussion about drivers of positioning and help you determine the best approach for your firm. You will have a chance to deepen your understanding of how to utilize this tool in the Piaggio case study.
What's included
7 videos1 assignment
Show info about module content
7 videos•Total 40 minutes
Determining Competitiive Position•6 minutes
Generic Competitive Position Part 1•8 minutes
Generic Competitive Position Part 2•8 minutes
Mapping Competitive Positions•6 minutes
Which Position is Best•6 minutes
Key Takeaways - Competitive Position•2 minutes
Strategist's Toolkit - Strategy Maps•4 minutes
1 assignment•Total 30 minutes
Competitive Position Quiz•30 minutes
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.