Develop your ability to design and implement strategies that will help your company prosper in the digital age. In this course, developed by the Darden School of Business at the University of Virginia, Professor Mike Lenox will help you understand the critical function of strategic thinking in the digital age, the role of data and analytics in creating value, the challenge of establishing a dominant platform, the impact of digital technologies on competition, and the importance of appropriating value from innovation.

Digital Business Strategy

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Beginner level
No prior experience required
5 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
How to assess an organization's digital transformation readiness by analyzing trends, evaluating competitors, and examining unique capabilities.
How to identify an organization’s position in the competitive lifecycle and anticipate future industry trends to inform strategic decisions.
How to envision an organization’s desired digital position while ensuring alignment with market trends and organizational strengths.
How to generate value-creating offerings, develop the necessary capabilities to execute their digital strategy, and secure sustained value.
Skills you'll gain
- Data-Driven Decision-Making
- Market Opportunities
- Intellectual Property
- Data Strategy
- Business Modeling
- Strategic Partnership
- Growth Strategies
- Technology Strategies
- Market Dynamics
- Competitive Analysis
- Innovation
- Emerging Technologies
- Computing Platforms
- Digital Transformation
- Business Strategy
- Strategic Thinking
- Value Propositions
Details to know

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Assessments
4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills

There are 4 modules in this course
Instructor

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Status: Free TrialIIMA - IIM Ahmedabad
Status: Free TrialUniversidad de Palermo
Status: Free TrialUniversity of Virginia Darden School Foundation
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