University of Virginia
Innovating with the Business Model Canvas
University of Virginia

Innovating with the Business Model Canvas

This course is part of Entrepreneurship: Growing Your Business Specialization

Taught in English

Some content may not be translated

Alex Cowan

Instructor: Alex Cowan

11,918 already enrolled

Course

Gain insight into a topic and learn the fundamentals

4.6

(260 reviews)

Beginner level

Recommended experience

3 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)

  • How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design

  • How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers

  • How to apply a test-driven approach to business model innovation

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

2 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(260 reviews)

Beginner level

Recommended experience

3 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Entrepreneurship: Growing Your Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 2 modules in this course

How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.

What's included

18 videos1 reading1 quiz2 discussion prompts

How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners.

What's included

10 videos1 quiz1 discussion prompt

Instructor

Instructor ratings
4.7 (71 ratings)
Alex Cowan
University of Virginia
25 Courses469,444 learners

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4.6

260 reviews

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Reviewed on Nov 18, 2019

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Reviewed on Apr 15, 2021

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