This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design!
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UX Research at Scale: Surveys, Analytics, Online Testing
This course is part of User Experience Research and Design Specialization
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Instructors: Clifford Lampe
28,098 already enrolled
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(197 reviews)
What you'll learn
Understand survey methodology from the UX perspective
Learn techniques to gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies
Skills you'll gain
- Survey Creation
- User Experience
- Experience Design
- Web Analytics
- A/B Testing
- User Interface and User Experience (UI/UX) Design
- Design Research
- Digital Design
- Human Centered Design
- User Research
- Design
- Data Collection
- Interaction Design
- User Centered Design
- User Experience Design
- Research Design
- Research
- UI/UX Research
- Sampling (Statistics)
- Usability Testing
Details to know
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There are 8 modules in this course
What's included
6 videos3 readings1 assignment1 discussion prompt
What's included
5 videos1 assignment
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4 videos1 assignment
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11 videos1 reading2 assignments1 peer review2 discussion prompts
What's included
4 videos3 readings1 assignment
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5 videos4 readings1 peer review
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4 videos6 readings1 assignment1 discussion prompt
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6 videos7 readings1 peer review1 discussion prompt
Instructors
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Università di Napoli Federico II
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Learner reviews
197 reviews
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62.43%
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18.78%
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11.16%
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5.58%
- 1 star
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Reviewed on Mar 13, 2024
This course was development it seem different from the design approach where as it was an advancement and intensive to me.Very good course. I was not aware that UX/UI is broad.
Reviewed on May 14, 2020
Great class! I learnt to conduct a survey and run preference testing.
Reviewed on Apr 28, 2020
Overall good. Some assignment instructions are quite confusing (e.g., Week 6).
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