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Product Launch and Post-Launch Management

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Product Launch and Post-Launch Management

This course is part of Xbox Product Manager Professional Certificate

Instructor: Xbox

Included with

Learn more

6 modules

Gain insight into a topic and learn the fundamentals.

15 reviews

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

6 modules

Gain insight into a topic and learn the fundamentals.

15 reviews

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

37 assignments

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

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This course is part of the Xbox Product Manager Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Xbox

There are 6 modules in this course

Navigate the thrilling journey of product launch with confidence. This course equips you to plan and execute successful launches, foster cross-functional collaboration, and develop impactful marketing and sales strategies. Plus, explore how generative AI can revolutionize every stage of product management, from launch to legacy.

By the end of this course, you'll be able to: ● Plan and coordinate a successful product launch. ● Develop and implement product marketing and sales strategies. ● Apply quality assurance and control techniques. ● Manage the product life cycle post-launch, including updates and improvements. ● Complete a final project that explains the ability to launch and manage a product. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.

Module details

In this module, you'll learn the essential steps to plan and coordinate a successful launch, ensuring your product makes a grand entrance into the market.

What's included

13 videos5 readings6 assignments1 discussion prompt

13 videosTotal 59 minutes

Introduction to the launchpad7 minutes
The launch timeline3 minutes
Navigating with Looker5 minutes
Building a launch timeline with Trello5 minutes
Budgeting for success6 minutes
The launch team3 minutes
Breaking down silos3 minutes
Collaboration with Asana5 minutes
Navigating conflicts6 minutes
United we launch2 minutes
The marketing megaphone3 minutes
Crafting a compelling message6 minutes
Creating engaging social media content for launch6 minutes

5 readingsTotal 50 minutes

Welcome to the Product Launch and Post-Launch Management syllabus10 minutes
The product launch checklist10 minutes
Collaboration tools for product managers10 minutes
Marketing channels for product launch10 minutes
Case study - A media company's viral launch campaign10 minutes

6 assignmentsTotal 135 minutes

What's on the product launch checklist?15 minutes
Key components of a successful product launch plan.15 minutes
Effective cross-functional collaboration during product launch15 minutes
Case study follow up15 minutes
Activity: Power up your launch: planning the smart home energy system release45 minutes
Marketing and communication strategies for a product launch30 minutes

1 discussion promptTotal 10 minutes

From consumer to creator10 minutes

This module dives into the dynamic world of product marketing and sales, equipping you with the strategies to promote your product effectively and drive conversions.

What's included

14 videos4 readings6 assignments

14 videosTotal 64 minutes

The marketing symphony3 minutes
Digital marketing decoded6 minutes
Making an impact in the offline world6 minutes
Measuring marketing ROI5 minutes
The sales funnel in action2 minutes
Nurturing leads and closing sales5 minutes
Creating a sales pitch deck5 minutes
Handling customer concerns with confidence6 minutes
Driving revenue and customer satisfaction3 minutes
From launch to legacy2 minutes
Customer feedback loop6 minutes
Analyzing user behavior with Looker5 minutes
Decoding user behavior6 minutes
Implementing product improvements based on feedback6 minutes

4 readingsTotal 40 minutes

Social media for product managers10 minutes
Sales techniques for product managers10 minutes
Unveiling user behavior and trends10 minutes
Case study: A software company's product evolution10 minutes

6 assignmentsTotal 135 minutes

How to make an impact online and offline15 minutes
Marketing channels and tactics for product promotion15 minutes
Sales techniques and strategies for driving product adoption15 minutes
User and market trends15 minutes
Activity: Marketing the energy management system45 minutes
Analyzing market feedback and data for product success30 minutes

In this module, you'll explore the critical role of quality assurance and control, learning how to implement robust processes to guarantee your product meets and exceeds expectations.

What's included

14 videos3 readings5 assignments

14 videosTotal 69 minutes

Putting your product to the test2 minutes
Types of testing6 minutes
User acceptance testing6 minutes
Navigating UAT Results in Zephyr Scale6 minutes
Bug hunting6 minutes
Controlling Quality2 minutes
Risk Management in product development6 minutes
Using a risk register to prioritize risks5 minutes
Developing mitigation strategies6 minutes
Empowering quality through control3 minutes
Beyond the launch2 minutes
Gathering feedback6 minutes
Managing customer feedback with Productboard6 minutes
Issue resolution6 minutes

3 readingsTotal 30 minutes

Crafting crystal-clear user acceptance criteria with Jira10 minutes
Identifying and categorizing risks10 minutes
Analyzing and prioritizing feedback10 minutes

5 assignmentsTotal 135 minutes

Testing and evaluation techniques15 minutes
Risk mitigation techniques15 minutes
Analyzing and managing customer feedback15 minutes
Activity: Quality assurance for the smart home energy management system60 minutes
Managing customer feedback and driving continuous product improvement30 minutes

This module guides you through the ongoing process of managing your product's life cycle, including monitoring performance, gathering feedback, and implementing updates to keep your product thriving in the market.

What's included

14 videos3 readings7 assignments

14 videosTotal 64 minutes

The ongoing journey of product success2 minutes
Tracking KPIs with Looker5 minutes
Focusing on actionable insights6 minutes
Navigating the post-launch landscape3 minutes
Listen and learn2 minutes
Feedback channels6 minutes
Sentiment analysis with Hotjar6 minutes
Prioritizing and addressing customer needs6 minutes
Closing the loop6 minutes
Feedback as fuel3 minutes
The never-ending journey3 minutes
Charting your product's future6 minutes
Managing product updates with Asana5 minutes
Defining "done"6 minutes

3 readingsTotal 30 minutes

Measuring what matters10 minutes
The art of active listening10 minutes
Embracing flexibility and iteration10 minutes

7 assignmentsTotal 165 minutes

Can you tell a story with data?15 minutes
Key performance indicators (KPIs) for measuring success15 minutes
Voice of the customer15 minutes
Strategies for gathering and analyzing customer feedback15 minutes
Strategic vision and iteration15 minutes
Activity: Empowering efficiency: Post-launch management for the smart home energy system60 minutes
Planning and implementing product updates and enhancements30 minutes

This module focuses on evaluating product performance, analyzing data, and implementing process enhancements to optimize your product development and launch strategies.

What's included

13 videos3 readings6 assignments

13 videosTotal 58 minutes

Beyond the fireworks2 minutes
The post-launch reality check5 minutes
Deep dive into user behavior4 minutes
Customer feedback in the post-launch phase6 minutes
The post-launch report card2 minutes
Data as your guide2 minutes
Advanced analytics techniques6 minutes
Predictive analytics in action6 minutes
Turning insights into action3 minutes
The evolution of excellence3 minutes
Embracing flexibility and responsiveness6 minutes
Managing product updates with Microsoft Project6 minutes
Balancing user needs and business goals6 minutes

3 readingsTotal 30 minutes

Post-launch analytics10 minutes
Data visualization for product managers10 minutes
The product feedback loop post launch10 minutes

6 assignmentsTotal 150 minutes

Post launch15 minutes
Evaluating product performance using key metrics15 minutes
Applying data analysis techniques to gain insights15 minutes
Product feedback loop15 minutes
Activity: Evaluating and enhancing the smart home energy management system60 minutes
Strategies for continuous product improvement30 minutes

In this module, explore how generative AI can revolutionize product management by enhancing ideation, planning, marketing, sales, and even interview preparation, empowering you to create innovative products and navigate the evolving job market with confidence.

What's included

14 videos4 readings7 assignments

14 videosTotal 66 minutes

AI as your co-pilot2 minutes
Unlocking its potential for product innovation5 minutes
Brainstorming with CoPilot5 minutes
Gaining deeper insights into customer needs with AI6 minutes
Personalization and automation at scale6 minutes
The AI-powered product manager3 minutes
The AI-powered toolbox3 minutes
AI for product planning6 minutes
Generating marketing copy with CoPilot7 minutes
AI-powered sales enablement6 minutes
Level up your prep2 minutes
The product management interview5 minutes
Resume revamp with AI5 minutes
AI-powered mock interviews6 minutes

4 readingsTotal 40 minutes

The product manager's guide to generative AI10 minutes
AI-driven marketing automation10 minutes
Top 10 generative AI tools for interview prep10 minutes
Product Launch and Post-Launch Management summary10 minutes

7 assignmentsTotal 250 minutes

AI fundamentals15 minutes
Understanding the role of generative AI in product management15 minutes
Utilizing AI-powered tools for product planning, marketing, and sales15 minutes
Generative AI for the job hunt15 minutes
Activity: Practice a mock interview60 minutes
Assessing generative AI's impact on product success30 minutes
Activity: Launching your product vision: A product management simulation using AI100 minutes