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There are 5 modules in this course
Transform your innovative product ideas into reality with this course. Learn to generate, evaluate, and prioritize concepts, crafting a compelling product vision and strategy. Develop detailed roadmaps to guide development, define precise requirements, and collaborate effectively with stakeholders.
By the end of this course, you'll be able to:
● Generate new product ideas based on market and competitive research.
● Develop a high-level product strategy.
● Create a detailed product roadmap outlining objectives, milestones, and timelines.
● Define product requirements.
● Complete a final project that demonstrates your ability to develop a product strategy and roadmap.
This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.
In this module, you will unleash your creativity and learn how to generate innovative product ideas that address market needs and opportunities based on competitive analysis and market research.
What's included
8 videos7 readings4 assignments
Show info about module content
8 videos•Total 39 minutes
Product strategy 101•6 minutes
Day in the life: Pooja Kaji•5 minutes
Uncovering unmet needs•6 minutes
The idea factory•2 minutes
Unleashing creativity•6 minutes
From ideas to reality•5 minutes
Evaluating and prioritizing product ideas•6 minutes
Prioritizing for success•2 minutes
7 readings•Total 70 minutes
Welcome to the Product Strategy and Roadmapping syllabus•10 minutes
Use continuous innovation•10 minutes
Uncovering unmet customer needs•10 minutes
Creative problem-solving for product managers•10 minutes
Design thinking for strategic innovation•10 minutes
The product idea filter•10 minutes
Learn if your business is a good idea from customers•10 minutes
4 assignments•Total 120 minutes
Identifying market gaps and opportunities•15 minutes
Brainstorming and creative problem-solving for product innovation•15 minutes
Activity: Unveiling the next great adventure: Idea generation for open-world RPG expansion•60 minutes
Generating and evaluating product ideas•30 minutes
Developing a product strategy
Module 2•3 hours to complete
Module details
This module lays the groundwork for successful product management by exploring the critical first steps in shaping a product's direction. You'll learn to craft a compelling product vision that inspires and guides development, set SMART objectives that translate that vision into actionable goals, and ensure your product strategy aligns seamlessly with broader business objectives.
The north star: Defining your product vision•5 minutes
Beyond vague goals: The power of SMART objectives•6 minutes
KPIs demystified•6 minutes
Setting SMART objectives in action•6 minutes
Connecting product strategy to business goals•6 minutes
4 readings•Total 40 minutes
From idea to impact: crafting a product vision that inspires•10 minutes
SMART goals for product success: A practical guide•10 minutes
How product strategy drives business growth•10 minutes
The product strategy puzzle•10 minutes
4 assignments•Total 120 minutes
Defining your product vision•15 minutes
Setting SMART objectives quiz•15 minutes
Product strategy and business goals•30 minutes
Activity: RPG feature product strategy•60 minutes
1 discussion prompt•Total 15 minutes
Crafting a product vision•15 minutes
Creating a product roadmap
Module 3•3 hours to complete
Module details
In this module, you'll master the art of crafting a visual product roadmap that effectively communicates the product's development timeline, key milestones, and releases. You'll learn how to prioritize features and releases based on their impact on business goals, user needs, and technical feasibility. Additionally, you'll gain the skills to estimate the effort and resources required for each feature or release, ensuring your roadmap is both realistic and achievable.
By the end of this module, you'll be equipped to create compelling roadmaps that guide your product's journey, align stakeholders, and drive successful product development.
What's included
7 videos6 readings4 assignments
Show info about module content
7 videos•Total 29 minutes
Introduction to creating a product roadmap•2 minutes
The roadmap as a storytelling tool•2 minutes
Building your first roadmap•5 minutes
The prioritization puzzle: balancing business, user, and tech needs•2 minutes
Prioritization in action: a case study•6 minutes
Estimation 101•6 minutes
Estimating with Asana: a hands-on demo•5 minutes
6 readings•Total 60 minutes
Roadmap essentials•10 minutes
Connecting your roadmap to strategic goals•10 minutes
A product manager's guide to prioritization•10 minutes
Using user feedback to guide prioritization•10 minutes
The pitfalls of estimation (and how to avoid them)•10 minutes
The role of data in estimation•10 minutes
4 assignments•Total 120 minutes
Constructing a visual roadmap quiz•15 minutes
What's your priority?•15 minutes
Estimate your first project•30 minutes
Activity: RPG scenario product roadmap•60 minutes
Defining product requirements
Module 4•5 hours to complete
Module details
In this module, you'll delve into the critical process of defining product requirements. You'll learn how to identify and document both functional and non-functional requirements, ensuring a clear understanding of what the product needs to do and how it should perform. You'll master the art of creating user stories and use cases to capture user needs and expectations effectively. Additionally, you'll explore strategies for collaborating with the development team, fostering open communication and ensuring alignment throughout the development process.
By the end of this module, you'll possess the skills to translate user needs into actionable requirements, paving the way for successful product development and delivery.
What's included
13 videos8 readings6 assignments
Show info about module content
13 videos•Total 54 minutes
Introduction to defining product requirements•2 minutes
Understanding functional and non-functional requirements•5 minutes
Writing effective requirements•6 minutes
User stories in action•3 minutes
Crafting compelling user stories•5 minutes
From requirements to reality•4 minutes
Agile in action•5 minutes
The importance of QA in product development•2 minutes
The QA mindset•5 minutes
Creating a test plan in Zephyr Scale•5 minutes
Working with QA teams for optimal results•3 minutes
Automating QA•6 minutes
Quality is everyone's responsibility•2 minutes
8 readings•Total 120 minutes
The requirements checklist•30 minutes
Gathering requirements from stakeholders: techniques and best practices•10 minutes
Use cases vs. user stories•10 minutes
Ensuring stories deliver value•10 minutes
Effective communication between product managers and developers•10 minutes
Strategies for navigating disagreements with the development team•30 minutes
QA methodologies and best practices•10 minutes
Case study: A software company's QA transformation•10 minutes
6 assignments•Total 150 minutes
Functional or nonfunctional?•15 minutes
Creating user stories and use case quiz•15 minutes
Collaborating with the development team quiz•15 minutes
In this module, you'll gain a deep understanding of the symbiotic relationship between stakeholder management and change management in the dynamic world of product development. You'll learn to identify and understand key stakeholders, their unique perspectives, and how to build strong, lasting relationships with them. We'll also dive into the strategies for effectively communicating and managing expectations throughout the product lifecycle, particularly during times of change. You'll explore how to anticipate and address resistance, foster collaboration, and ensure all stakeholders feel heard and valued. By mastering these intertwined skills, you'll be equipped to navigate the complexities of product development, drive successful outcomes, and cultivate an environment of trust and support for your product initiatives.
Xbox is a prominent player in the video game industry, encompassing a wide range of products and services beyond just consoles. It has evolved significantly since its inception in 2001, becoming a multi-faceted brand that caters to gamers across various platforms.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.