Coursera

Creative Content Creation Toolkit Specialization

Coursera

Creative Content Creation Toolkit Specialization

AI-Enhanced Marketing Content Design.

Create professional marketing visuals using Canva, generative AI tools, and automation workflows.

Rudi Hinds
Jordan Wilson
Starweaver

Instructors: Rudi Hinds

Access provided by Genesco Inc

Get in-depth knowledge of a subject

from 381 reviews of courses in this program

Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 381 reviews of courses in this program

Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Design professional marketing content using Canva's core features, templates, and visual design principles.

  • Integrate generative AI tools like ChatGPT and Canva Magic Studio to enhance creativity and efficiency.

  • Create and automate multi-platform social media campaigns with videos, graphics, and AI-generated scripts.

Details to know

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Taught in English
Recently updated!

January 2026

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Specialization - 10 course series

Content Creation With Generative AI

Content Creation With Generative AI

Course 1, 3 hours

What you'll learn

Skills you'll gain

Category: Responsible AI
Category: Content Marketing
Category: Prompt Engineering
Category: ChatGPT
Category: Content Creation
Category: Generative AI
Category: Copywriting
Category: Digital Marketing Tools
Category: Marketing Materials
Category: Marketing Collateral
Category: Marketing Strategies
Video Content Creation in Canva

Video Content Creation in Canva

Course 2, 3 hours

What you'll learn

Skills you'll gain

Category: Canva (Software)
Category: Storytelling
Category: Branding
Category: Video Production
Category: Animations
Category: Content Creation
Category: Marketing Materials
Category: Digital Content
Category: Post-Production
Category: Typography
Category: Content Optimization
Category: Visual Storytelling
Category: Video Editing
Category: Multimedia
Category: Photo/Video Production and Technology
Category: Driving engagement
Canva Design Fundamentals

Canva Design Fundamentals

Course 3, 3 hours

What you'll learn

Skills you'll gain

Category: Layout Design
Category: Canva (Software)
Category: Graphic and Visual Design
Category: Typography
Category: Design Elements And Principles
Category: Design
Category: File Management
Social Media Content Creation with Canva

Social Media Content Creation with Canva

Course 4, 3 hours

What you'll learn

Skills you'll gain

Category: Social Media Content
Category: Content Creation
Category: Animations
Category: Graphic and Visual Design
Category: Canva (Software)
Category: Social Media Campaigns
Category: Instagram
Category: Social Media
Category: Branding
Category: Social Media Marketing
Category: Content Optimization
Category: Visual Storytelling
Category: Campaign Planning
Category: Social Media Strategy
Category: Brand Management
Category: Cross-Channel Marketing
Category: Driving engagement
AI-Powered Design with Canva Magic Studio

AI-Powered Design with Canva Magic Studio

Course 5, 3 hours

What you'll learn

Skills you'll gain

Category: AI Workflows
Category: Responsible AI
Category: Marketing Materials
Category: Creative Design
Category: Quality Assurance
Category: Prompt Engineering
Category: Prompt Engineering Tools
Category: AI Integrations
Category: Quality Control
Category: Campaign Planning
Category: Canva (Software)
Category: Content Creation
Category: AI powered creativity
Category: Ethical Standards And Conduct
Leveraging AI for Enhanced Content Creation

Leveraging AI for Enhanced Content Creation

Course 6, 5 hours

What you'll learn

  • Review the foundational concepts of Generative AI and its transformative impact on content creation.

  • Ideate and brainstorm using Google Bard, and draft compelling advertisement scripts with ChatGPT.

  • Visualize and create content using Bing Chat,Midjourney, and Runway.

  • Integrate and enhance content with voiceovers using Eleven Labs.

Skills you'll gain

Category: Generative AI
Category: ChatGPT
Category: Content Creation
Category: Large Language Modeling
Category: Responsible AI
Category: AI Enablement
Category: Video Editing
Category: AI powered creativity
Category: Advertising
Category: Advertising Campaigns
Create social media content with Prezi

Create social media content with Prezi

Course 7, 1 hour

What you'll learn

  • You will discover the features of Prezi

  • You will be able to create content for your social networks quickly and easily

Skills you'll gain

Category: Content Creation
Category: Instagram
Category: LinkedIn
Category: Facebook
Category: Social Media Content
Category: Marketing Materials
Category: Graphic Design
Category: Content Marketing
Category: Social Media Marketing
Category: Social Media
Category: Presentations
Category: Digital Marketing
Create website videos with Canva

Create website videos with Canva

Course 8, 1 hour

What you'll learn

  • You will have all the basic skills to create videos for your website using Canva

  • You will be able to share your videos directly on your website

Skills you'll gain

Category: Video Production
Category: Video Editing
Category: Web Content
Category: Graphic Design
Category: Shared Media
Category: Data Visualization
Category: Storytelling
Category: Marketing Materials
Category: Product Demonstration
Category: Content Marketing
Category: Web Design
Category: Content Creation

What you'll learn

  • Understand the fundamentals of setting up and connecting RSS feeds in Make.com to automate content retrieval from various sources.

  • Implement AI-based content analysis and enhancement techniques using Perplexity and ChatGPT.

  • Integrate various automation tools, including Airtable for data management and Google Docs for output storage.

Skills you'll gain

Category: ChatGPT
Category: Content Creation
Category: Make.com
Category: Social Media
Category: Social Media Marketing
Category: Document Management
Category: Instagram
Category: Content Development and Management
Category: Google Docs
Category: AI powered creativity
Category: Prompt Engineering
Category: Social Media Management
Category: Workflow Management
Category: Social Media Content
Category: AI Integrations
Category: AI Workflows
Category: Social Media Strategy

What you'll learn

  • Generate targeted social media content: create personalized social media content tailored to different audience segments.

  • Design visually appealing social media posts: use generative AI to craft engaging visuals that complement their social media posts.

  • Analyze and refine content: measure engagement and adjust their content strategy based on performance data

Skills you'll gain

Category: Content Strategy
Category: ChatGPT
Category: Content Creation
Category: Storytelling
Category: Social Media Content
Category: Content Scheduling
Category: Driving engagement
Category: Target Audience
Category: Prompt Engineering
Category: Social Media Marketing
Category: Digital Media Strategy
Category: Drive Engagement
Category: Copywriting
Category: Content Optimization
Category: Content Performance Analysis
Category: User Research
Category: Social Media
Category: Social Media Campaigns
Category: Personalized Campaigns
Category: User Feedback

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Instructors

Rudi Hinds
41 Courses92,459 learners
Jordan Wilson
Coursera
1 Course18,677 learners
Starweaver
Coursera
556 Courses1,081,078 learners

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Coursera

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