University of Pennsylvania

Business Analytics Specialization

University of Pennsylvania

Business Analytics Specialization

Make Data-Driven Business Decisions.

Achieve fluency in business data strategies in four discipline-specific courses.

Noah Gans
Sergei Savin
Senthil Veeraraghavan

Instructors: Noah Gans

Access provided by HKBU BAScT Individualised Major

215,413 already enrolled

Get in-depth knowledge of a subject

from 18,400 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 18,400 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explain how data is used for recruiting and performance evaluation

  • Model supply and demand for various business scenarios

  • Solve business problems with data-driven decision-making

  • Understand the tools used to predict customer behavior

Details to know

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Taught in English

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Customer Analytics

Customer Analytics

Course 1, 14 hours

What you'll learn

Skills you'll gain

Category: Predictive Analytics
Category: Customer Analysis
Category: Data-Driven Decision-Making
Category: Descriptive Analytics
Category: Customer Insights
Category: Predictive Modeling
Category: Consumer Behaviour
Category: Model Optimization
Category: Data Collection
Category: Marketing Analytics
Category: Business Marketing
Category: Advanced Analytics
Category: Correlation Analysis
Category: Analytics
Category: Revenue Management
Category: Data-Driven Marketing
Category: Business Analytics
Category: Regression Analysis
Category: Customer Data Management
Operations Analytics

Operations Analytics

Course 2, 12 hours

What you'll learn

Skills you'll gain

Category: Microsoft Excel
Category: Forecasting
Category: Spreadsheet Software
Category: Decision Tree Learning
Category: Descriptive Analytics
Category: Decision Making
Category: Risk Analysis
Category: Simulation and Simulation Software
Category: Operational Analysis
Category: Risk Modeling
Category: Supply Chain Planning
Category: Strategic Decision-Making
Category: Operations Management
Category: Business Analytics
Category: Demand Planning
Category: Predictive Modeling
Category: Analytics
Category: Business Modeling
Category: Data Analysis
Category: Predictive Analytics
People Analytics

People Analytics

Course 3, 11 hours

What you'll learn

Skills you'll gain

Category: People Analytics
Category: Organizational Effectiveness
Category: Analytics
Category: Talent Management
Category: Performance Analysis
Category: Staff Management
Category: Collaboration
Category: Performance Management
Category: Human Resource Strategy
Category: Performance Metric
Category: Social Network Analysis
Category: Human Resources
Category: Human Resources Management and Planning
Category: Workforce Management
Category: Data-Driven Decision-Making
Category: Performance Measurement
Category: Workforce Planning
Category: Employee Performance Management
Category: Performance Appraisal
Category: People Management
Accounting Analytics

Accounting Analytics

Course 4, 12 hours

What you'll learn

Skills you'll gain

Category: Accrual Accounting
Category: Financial Forecasting
Category: Predictive Analytics
Category: Financial Analysis
Category: Financial Statement Analysis
Category: Corporate Strategy
Category: Process Improvement and Optimization
Category: Business Metrics
Category: Corporate Accounting
Category: Process Optimization
Category: Advanced Analytics
Category: Financial Statements
Category: Accruals
Category: Analytics
Category: Accounting
Category: Performance Measurement
Category: Financial Data
Category: Finance
Category: Operational Analysis
Category: Financial Accounting
Business Analytics Capstone

Business Analytics Capstone

Course 5, 16 hours

What you'll learn

Skills you'll gain

Category: Operations
Category: Presentations
Category: Performance Measurement
Category: Strategic Decision-Making
Category: Marketing Effectiveness
Category: Business Strategy
Category: Problem Management
Category: Marketing Strategies
Category: Data Strategy
Category: Online Advertising
Category: Business Metrics
Category: Analysis
Category: Data Analysis
Category: Digital Advertising
Category: Operational Efficiency
Category: Data-Driven Decision-Making
Category: Peer Review
Category: Business Analytics
Category: People Analytics
Category: Advertising

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Instructors

Noah Gans
University of Pennsylvania
1 Course129,405 learners
Sergei Savin
University of Pennsylvania
2 Courses179,594 learners

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